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Similaire à Imc Presentation 11 09 (20)
Imc Presentation 11 09
- 1. Nov. 6, 2009 Credibility Marketing: Be Recognized as an Expert
- 14. Marketing Tactics – Awareness vs. Credibility Occasionally directly generates leads/sales Rarely directly generates leads/sales Measurement depends of credibility tactic Measured by increases in awareness For experts For anybody with money Inexpensive Expensive What? Who? Credibility Awareness