In-game Avertising in Farm 2

1. 28/10/2011
Advertising in Farm 2
By Web Business Development

2. Agenda
About Farm 2
Brands Can Do…
Social Game Activities
How To Measure
Contact
Q&A
http://open.zing.vn 2

3. New Section
About Farm 2
http://open.zing.vn 3

4. About Farm 2
• Site information
– URL: http://me.zing.vn/apps/ntvv2
– Launched: Oct 2010
• Traffic
– Monthly Active User(A30): ~ 2,5 Mil
• Major services
– Farm, Zoo, Fish
Farm Animal breeding Fish breeding
http://open.zing.vn

5. Demographic
Age 6% 22% 44% 18% 10% Gender 54% 46%
Under 13 13-17 18 - 24 25 - 34 Over 35 Male Female
Job 75% 11% 15% Place 1% 9% 10% 24% 56%
Pupil-Student White-collor Other
Other School Working Internet café Home
http://open.zing.vn 5

6. New Section
Social Game Activities
http://open.zing.vn 6

7. Take care farm…
Farming
Seeds Harvest
Sell or
Ingredients
Production
• Plant, tend, harvest and sell crops to expand your virtual farm.
• Feed and care for your animals and remember to lend your farmer friends a helping hand.
• Help your farmer friends by caring, harvest..
http://open.zing.vn 7

8. Social game activities
• Buy virtual goods
– Seeds, animals, fishes…
– Extra goods: grass, dog…
http://open.zing.vn 8

9. Decoration
Dog
House, Gate
Decorate your farm by using…
Butterfly
Theme
http://open.zing.vn 9

10. Social game activities
• Production
– Amount of crops will be
processed by factory for
getting more benefits.
• Play mini game
– Receive virtual goods.
– More exp.
http://open.zing.vn 10

11. Why they do that?
• Connecting friends.
– Visit your farmer friends
– Give their friends some virtual goods.
• Extremely like getting free virtual goods.
– Nice.
– More % Production.
– More Exp.
http://open.zing.vn 11

12. New Section
Brands Can Do…
http://open.zing.vn 12

13. Brands can do…
• Static advertising
– Decorations:
• Theme
• House, gate.
• Special bugs, animals.
• Other: billboard, poster
– Product placement:
• Booth
• Products
– Place in game
– Put your name on branded virtual goods.
http://open.zing.vn 13

14. Decorate your farm by using…
Items can be customized with your brand palette.
House
Theme
Items
Booth
Dog
http://open.zing.vn 14

15. Brands can do…
• Dynamic advertising
– Presents
• Virtual goods: seed, fish, animal with high benefit.
– Quest
• Users must plant some seeds.
• After harvest, users uses machine in factory for
processing real product in life: Coke, Poca Snack,
Merino Ice-cream…
• Users will be received some presents like:
– Nice theme with high benefit.
– A real product: a Coke, Merino…
http://open.zing.vn 15

16. Game-Play Integration
Poca Snack can…
Farming
Potato
Seeds Harvest
Theme
Presents Ingredients
House
Brand mascot
Seed
Magic potion Production
Booth
…
http://open.zing.vn 16

17. Brands can do…
• Brand game
– Mini game
• Your brand image will be a slot, cell in game.
• Background mini game.
• Create another brand mini game and integrated in to NT2 like:
– Lucky Draw
– Caro
– Bejeweled
– Tetris
– …
http://open.zing.vn 17

18. How to promote from Zing Me?
• Notice on top link in game HF2.
• Fanpage HF2: Blog, Photo...
• Splash advertising.
• Zing News
• Icon in game
• Zing Ads
http://open.zing.vn 18

19. How to measure
• Monthly Active Users (campaign): A30
• Event:
– Item Shopping
– Quest Finishing
– Item Producing
– % users complete event
http://open.zing.vn 19

20. Contact to
• Hoàng Hường
– E: huonght@vng.com.vn
– T: (+84) 83 – 866 4666 (ext 6195)
http://open.zing.vn 20

21. Q&A
http://open.zing.vn 21