Using Twitter for Business (Yet Another Workshop!) Basics of Twitter use and etiquette, case studies, business applications & best practices. Great for beginning Twitterers and companies.
6. Anatomy of a Twitter Page Your Brand Visuals (also company status) The most popular Topics & meetings On Twitter Public time line Twitter stats Where you “tweet” Who you are
56. Don’t put Twitter exclusively in the hands of your Summer Intern… …“Twitter is only as good as the person typing those 140 characters.”…. From @aerocles Blog: “ Is it really a good idea to hire a college intern to manage A major international brand?
57. Just like the Internet in 1994, Social Media is changing the game…
58. Forget Page Rank, Improve your Company’s Social Rank Where you want to be!
59. The Way it Was (Web 1.0) Your website/blog Google Adwords Banner Ads in E-Zines Email fees Directory Listings
60. Web 2.0: Turning your Brand Inside-Out Your website/blog Twitter is a bridge to being Everywhere.
65. Best Practice: Health 2.0 Hello Health, a paperless “concierge” practice based in Brooklyn that utilizes e-mail, instant messaging, IPhone and video chat for coordinating patient care. A la WebMD, info from doctor and medical Researchers but also patient testimonials that have had medical conditions .
From Jan 08- Jan 09: 1000% growth Feb 09: 10 M March 09: 19 M (up 3000% from Mar 2008) Now 32 M WW.. -------------------------------------------------------------------------- LATEST NUMBERS 6/9: http://mashable.com/2009/06/09/web-in-numbers-may/ http://www.techcrunch.com/2009/05/20/twitter-surges-past-digg-linkedin-and-nytimescom-with-32-million-global-visitors/?awesm=tcrn.ch_2LH&utm_campaign=techcrunch&utm_content=techcrunch-autopost&utm_medium=tcrn.ch-twitter&utm_source=twitter.com Quadrupled march to April Will mod to inprove viewability…Ashton Kutcher-Oprah effect (their photos)
Wo THE BEST & WORST: Tiny keyhole view into people’s private thoughts…their quirks…secret desires…. Twombly ---CMO of MMB Advertising Boston- Jack Welch (GE)
http://steflewandowski.com/wp-content/uploads/2008/12/birmingham-twitter.png upper image It’s very hard to explain actually- if you havent experienced….let me try….
Internet Rennasisance – Apps proliferation 10/day CONTRARY TO MARY- PRODUCTIVITY APPLICATIONS: gas mileage, help you plan trips, help share photos, find news trends, help you manage your presence on multiple networks (SEESMIC) Feedalizer- Adobe Air desktop app handles Twitter, Facebook Flotzam- mashup of Twitter, youTube, Digg, Facebook and blogs (all in one place, when you want) Fuelfrog- tracks your mileage Intwition: tracks links in terms of retweets and # followers of the RTers; useful to webmasters to see which tweets “working” (old app- can’t tell you how many clicked on the link…) Seesmic- based on Twirl client- manage multiple twitter accounts; flexible to configure screen on group lists, sort, Shareaholic- let you share, bookmark web pages, photos, videos and blog links to over 40 SM services (Digg, LinkedIn, etc.) Sociagami Twessenger = Twitter addin for windows live messenger Twitturly= tracks and rankis the top URLs people are talking about on Twitter TweetDeck- personal browser optimised for Twitter and Facebook- keeps things organized. TweetScan – sends an email a la Google alert when link, website, product etc. (our serach term) is mentioned Twittad Twist (hummingbird) : Twitter trends tracked & graphed Twitterfeed- feed your blog updates automatically to Twitter (about 15% of all Twitter updates use this…) Twubble- checks your friends and suggests new people to follow DAILY UPDATE OF MOST POPULAR ACCESS APPS: BASED ON 2 M tweets/day: http://tweetstats.com/twitter_stats
http://darmano.typepad.com/logic_emotion/2009/05/social-engagement-spectrum.html BEFORE WE GO INTO THE ACTUAL Biz uses and CASE STUDIES – I want to arm you with one BIG PICTURE THOUGHT:
Oprah KFC (IMPORTANT= CHECK OLD VERSION OF THIS SLIDE FOR IMPORTANT SPEECH “TO SAYS”