Who are the Millennials, and how can you attract/retain them as employees and customers? Learn about the value Gen Y can bring to your company, and how you can effectively market to them.

1. TAP INTO THE POWER OF
GEN Y
Luanne Tierney
Vice President, Worldwide Partner Marketing
Juniper Networks

2. Meet Bob:
He’s a
Millennial

3. § Born 1976 to 2001
§ Digitally native
§ Social media savvy
§ Always connected
§ Anywhere access

4. This Is Their World…

5. WHY SHOULD
YOU CARE
ABOUT
MILLENNIALS?

6. EMPLOYEES AND CUSTOMERS

7. 75Million+
the number of Millennials
in the U.S.
US Bureau of Labor Statistics

8. 36%
of U.S. workforce by 2014
US Bureau of Labor Statistics

9. 75%
of GLOBAL workforce by 2025

10. You Can’t Ignore Gen Y

11. 1. Attracting & Retaining Gen Y Talent
2. Gen Y’s Value in Your Company
3. Marketing to Gen Y Customers

12. Regular
feedback
Learning
opportuni4es
Flexible
work
4mes
Latest
technologies
Freedom
to
use
social
media
New
challenges
Tips for Retaining Gen Y
Always
ON
access
Mentoring
&
coaching

13. Tech-­‐savvy
Collabora4ve
team
player
Outcome-­‐
driven
Mul4-­‐taskers
Crea4vity,
passion,
new
ideas
Social
media
&
other
trends
Gen Y’s Value Is…

14. Gen Y can be a
social media
megaphone
for your company

15. ü Mobile, mobile ,mobile!
ü Prefer texting, not email
ü Like visuals: video, Infographics
ü Reject “spin”: want honesty &
authenticity
Marketing to Millennials

16. Receive free ipad
case by watching
Networking Security
video @
www.secvid.com.
Short text
message, not
long emails.

19. ü Research opinions on social media
ü Want creativity in marketing
ü Like companies that make difference
Marketing to Millennials

20. CREATE A PRESENCE

21. GET CREATIVE

23. Big
Brothers/Big
Sisters
Program
Walt
Whitman
Elementary
School
Mentoring
Program
Employee
Blood
Drives
Lee
Denim
day
for
Breast
Cancer
Susan
G.
Komen
3-­‐day
Breast
Cancer
Walk
Holiday
Season
Dona4ons/Program

24. ü Like innovative technology
ü Need to be interactive
ü Entertain and engage
ü Like immediacy: now, not later
Marketing to Millennials

25. 1. Create plan to attract/retain
Gen Y employees
2. Make your marketing materials
“Millennial Friendly”
3. Empower Gen Y to give your
company social media exposure
Top Three Actions

26. LET'S CONNECT
www.
twi%er.com/#!/ld0erney
www.linkedin.com/in/luanne0erney
l0erney@juniper.net
Luanne
Tierney
Vice
President,
Worldwide
Partner
Marke0ng