Luca Falda

Copenhagen Area, Capital Region, Denmark Denmark

Head of Digital Platform Sales at Nordea Markets

Finance / Banking / Insurance

Building out sales across digital channels at Nordea Markets, the capital markets operation in Scandinavia's largest bank. Italian-born, expat to UK, US, DK and who knows where I'll end up in the future. Started off in print journalism; in charge of media properties and online products at AOL; head of research at Townsquare Media. A user experience and content nut. I never stop asking: "Why?". Left handed. Focus: * audience development * conversion rate optimisation * content-driven lead generation * behavioural analytics * quantitative studies