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INNOVATION
IN
LARGE ENTERPRISES
@lucamerolla
1
WHY INNOVATION?
WHY INNOVATION?
THEY WERE THE ONLY ONES?
IN WHAT THEY HAVE FAILED?
IN WHAT THEY HAVE FAILED?
CHANGE & ADAPT
WHY THEY HAVE FAILED?
WHY THEY HAVE FAILED?
BUSINESS SCENARIO
EXPERTS
CUSTOMERS
2
FROM STARTUPS TO LARGE ENTERPRISES
STARTUP
LARGE ENTERPRISE
BUSINESS MODEL
SEARCHING VS EXECUTING
THE RISE OF THE INTRAPRENEUR
THE ROLE OF THE INTRAPRENEUR
IS TO
DRIVE CHANGE AND INNOVATION
WHAT IS AN INTRAPRENEUR?
NO
BETTER AT THEIR
EXISTING JOBS
YES
CREATE SOMETHING
NEW THAT DOES NOT
CURRENTLY EXIST
3
GROW A CULTURE OF INNOVATION
COMPETITIVE ADVANTAGE
IS REPRESENTED BY REPEATED INNOVATION
COMPANY CULTURE
+
ORGANIZATION PROCESSES
=
ENVIRONMENT
INNOVATION-FRIENDLY ENVIRONMENT GOAL
IS TO PROMOTE
VALIDATION AND LEARNING PROCESSES.
INNOVATION EVENTS
CULTURE-ORIENTED
TIME-BOXED
PROCESS-ORIENTED
BROAD SCOPE
NEW IDEAS
INTRODUCE
CHANGES
CULTURE-ORIENTED EVENTS
FEDEX DAYS
STARTUP WEEKENDS
INNOVATION SPRINT
PROCESS-ORIENTED EVENTS
20% TIME
INTRAPRENEURSHIP BOOTCAMP
20% TIME
VALIDATION POINTS
WEEKS20 6 - 8
PEOPLE
1
2
3 PITCH / DEMO
TEAM OF 2
TEAM OF 1
TEAM OF 3+
4
SWISSQUOTE BATTLE DEVS
24 HOURS
AUTONOMY
CREATIVITY
INNOVATION
FUN!
MEANING
INNOVATION TO DEV. DEPT
SHARED BACKGROUND
MAJOR CHALLENGES
PREVIOUS INNOVATION EVENT
TIME-BOXED
COMMUNICATION (24H)
2014
LOCATIONS
PARTICIPANTS
IDEAS
96 101
2015
PROJECTS
3 3
49 33
21 21
BUSINESS 34% 100%
LESSON LEARNED
CLEAR RULES
EVALUATION
FEEDBACK
THEME
PRIZE
5
INNOVATION METRICS
CURRENT ENTERPRISE METRICS
FOCUS ON EXECUTION OF THE CORE BUSINESS
WE NEED DIFFERENT METRICS
FOR THE INNOVATION ACTIVITIES
REPORTING KPIs
GOVERNANCE KPIs
GLOBAL KPIs
IDEATION
EXPERIMENTS
HYPOTHESIS
REPORTING KPIs
COST PER LEARNING
KNOWLEDGE-TO-ASSUMPTION RATIO
EXPERIMENTING VELOCITY
FOCUSEXAMPLES
BOARD DECISION
INVESTMENT TO RIGHT IDEAS
GOVERNANCE KPIs
PROBLEM SOLUTION FIT
PRODUCT-MARKET FIT
FOCUSEXAMPLES
COMPANY STRATEGY
SHAREHOLDERS
PROFITABILITY
GLOBAL KPIs
INNOVATION CONTRIBUTION
INNOVATION CONVERSION
FOCUSEXAMPLES
INNOVATE ?
CHALLENGE THE
STATUS QUO ?
DRIVE THE CHANGE?
CALL TO ACTION
NORMAL ROUTINE?
THANK YOU

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