This document analyzes a newspaper advertisement billboard. It summarizes that the billboard uses a simple grey and white color scheme with large bold text centered on the page to grab attention and stress the newspaper brand. The large text fills the entire billboard, leaving no other place for the eyes to look. This simplicity and focus on the text effectively advertises the newspaper and urges people to buy or read it online.

1. Lucas Yates – Andersen
Media Studies A2
Colour Scheme: The colour scheme is very
basic with a grey as the background and white
for the text colour. The colours used for this
advertisement are very basic possibly because
the creators are only concerned with stressing
the brand of the newspaper which has been
done well because all of your attention is only
on the text.
The Guttenberg Principal: Due to the entire billboard being
filled with large text in all primary and strong areas, the
advert grabs your attention because there is know where
else to look on the page apart from at the text as it is the only
thing there. The simplicity of the billboard advertisement from
the basic colour scheme and the layout stresses the text
positioned on the page which urges the target audience to
buy purchase the newspaper or look at it through the internet
‘timesonline’.
Positioning of text and images: For this advertisement there are no
images which implies the concern is to get only advertise the brand and
make sure that their target audience is well aware of the newspaper. The
positioning of the text is central to the billboard and it is a very large text
size in bold, because of the text being central to the page it grabs your
attention instantly when first looking at the billboard which is a positive
thing for the newspaper because they know their target audience will be
focused on the text when looking at the advertisement.