Within the course Art Management at University of Melbourne, we had to engage with the newest theories concerning the meaning of arts today and their social, economic and politic impact.

1. Why do the arts matter?
Pierandrea Miglietta
Luciana Tornabene

2. CREATIVE INDUSTRY

3. Hey mum, I would like to
work in a creative industry!

4. Oh nice! But remeber I
am not going to pay
your bills anymore…

5. CULTURAL INDUSTRIES
UNESCO & (GATT) definition
They combine the creation, production, and distribution
of goods and services that are cultural in nature and
usually protected by intellectual property rights.

6. CREATIVE INDUSTRIES
A much wider productive set, including goods and services
produced by the cultural industries and those that depend
on innovation.

8. CREATIVE CLASS
A class of workers whose job is to create
meaningful new forms.
Their economic function is to create new ideas,
new technology and/or creative content.

9. + CREATIVE CLASS
+ LOCAL DEVELOPMENT

11. CREATIVE ECONOMY
Activities involving cultural
creativity and/or innovation.

16. ?

19. ?

22. ?

25. ?

28. FORMAL INFORMAL

29. 1500
employees
FORMAL

30. INFORMAL

32. MUSEUMIZATION?

33. CLUSTER
a local concentration of
firms producing a particular
product or service.

34. FLEMISH PAINTING
DISTRICT
15th – 17th

35. CLUSTERS’ BENEFITS
15th – 17th
MATCHING
Input, outputs, jobs, etc.
SHARING
Infrastructures, etc.
LEARNING
Best practises, etc.

36. Louvre
Abudabi A
Guggenheim
Abudabi

37. MYTH OR REALITY?

38. Investing more in creative-economy
industries will surely lower the existing
divisions between rich and poor.

39. Investing more in creative-economy
industries will surely lower the existing
divisions between rich and poor.
MYTH

41. Imperfect competion linked to local idioms
and motifs can lower the concentration of
cultural industries.

42. Imperfect competion linked to local idioms
and motifs can lower the concentration of
cultural industries.
REALITY

43. International survey data relying on
responses from cultural agenciens are the
best tool to obtain reliable data.

44. International survey data relying on
responses from cultural agenciens are the
best tool to obtain reliable data.
MYTH

45. 45

46. High culture Popular culture
FROM A BINARY MODEL…
46

47. … TO A THREE-SPHERES MODEL
47
Publicly funded
culture
Home-made culture
Commercial
culture

48. 48
DEBATE MOMENT:
What is your country doing?

49. 49

50. 50

51. 52
ECONOMY

52. 53
IDENTITY

53. 54
“The act of consumption is a
form of having, perhaps the most
important for today’s opulent
industrial society. […]
it is a way to measure how much a
person - in liquid society - is able
to be individual.”
Zygmunt Bauman

54. 55
MY IDENTITY

55. 56

56. 57
FOREIGN RELATIONS

57. 59
CULTURE
A medium to better (mis)understand
each other

58. 60
“Culture makes people
understand each other better.
And if they understand each
other better in their soul, it is
easier to overcome the economic
and political barriers. ”
PAULO COELHO

59. 61
WHO IS THIS?

60. 62
WHAT ABOUT THIS?

61. 63
What about the VISA Policy?

62. 65
BOB DYLAN
In 2010 Chinese Government refused him permission to his
concerts for his songs about social protest

63. 66
WALID RAAD
Banned from entering the UAE becuase of his political
involvement with the Gulf Labour campaign

64. 67
THE IMPORTANCE OF PLANNING POLICIES
EUROPEAN COMMISSION
CREATE vs. DESTROY
THE GROWTH OF CREATIVE INDUSTRIES
3%
EU’s gross domestic product connected to
Creative Economy
MISSION:
The European Commission's role is, in
general, to ensure that the culture sector
is able to increasingly contribute to
employment and growth across Europe.

65. How do you value art and
culture?
68

66. 69
HOW DO YOU VALUE THESE
PAINTINGS?

67. 70
11
MLN$
105
MLN$

68. 71
INTRINSIC VALUE
It’s about the feelings it evokes
FOCUS ON
AUDIANCE ENGAGEMENT

69. 72
INSTRUMENTAL VALUE
It’s related to the pursuit of a wider aim

70. 73
INSTITUTIONAL VALUE
It concerns how cultural organization act

71. 74