Find out how AI-powered search gives companies human-touch shopping experiences that set their brands apart.

1. Create the Ideal Customer Experience—
Without Giving Up Control
Peter Curran
Cirrus10
Justin Sears
Lucidworks
April 10, 2019

2. 36% of US online
adults believe that
retailers should offer them
more personalized
experiences.
FORRESTER, JANUARY 2018​
Sellers that
personalize customer
experience see greater
levels of customer
engagement and higher
retention. ​
GARTNER, JULY 2018​
Retailers of all stripes
need to provide
something that Amazon
can’t: high-quality,
human-touch customer
service...
FAST COMPANY, JUNE 2018

7. Only a few companies have made
significant investments in AI

8. An Ecommerce Haiku
Business rules don’t scale,
AI takes months to model,
Merchandisers groan.

9. Facet,
Topic &
Cluster
Query
Rule
Matching
Natural
Language
Machine
Learning
Boosted
Results
Signals
Digital Commerce
Content
Index
System Generated
Human Generated
Application
Generated
Data
Solution

10. personalized to
meet needs of each
unique buyer
any format, any platform
advanced connectors and AI enrichment,
surfaced by one or more applications via App Studio
App StudioAI
System Generated
Human Generated
Application
Generated
AI
Fusion
Data
Solution
Digital Commerce

11. NLP: NER, Phrases, POS
Document Classification
Anomaly Detection
Clustering
Topic Detection
Connectors
ETL Pipelines
Search Engine &
Data Processing
SQL Engine
Rules Engine
Scheduling & Alerting
Query Pipelines
Query Intent Detector
Automatic Relevancy
Signals & Query Analytics
Recommenders
A/B Testing
Scalable Operations
Extensible
System Generated
Human Generated
Application Generated
Data
Modular Components
Stateless Architecture
User-focused Experience
Geospatial Mapping
Results Preview
Rapid Prototyping
Solution
CloudScalable CDCR Security
Digital Commerce

12. • Proudly built with Apache Solr
& Apache Spark
• Hyper-personalized with
applied machine learning
• Proven at scale on the world’s
biggest eCommerce websites

13. The Ideal Online
Shopping Experience
• Curated by ecommerce experts
• Personalized for the shopper
• Optimized with machine learning

14. Assortment Expansion & Marketplaces
12% of major retailers operate marketplaces
32% are considering launching a marketplace
50% of Amazon’s assortment is from 3rd parties
Amazon is only the world’s 3rd largest marketplace behind Taobao and Tmall
Amazon’s marketplace is more than 3 times larger than Ebay’s
86% of retailers say it is crucial to own the customer transaction
Best Buy & Wal-Mart doubled their Canadian assortments with marketplaces

15. “The digital and brand teams working together
continue to research and test new ways to
enhance the digital experience. For example,
this month, both the Urban and Anthro
brands launched their new online
marketplace. This exciting new feature enables
a curated assortment of third party sellers to list
and sell merchandise on our brand websites.
After a thorough test period, each brand
plans to expand its marketplace to include
complimentary brands, products and
services with a goal of expanding the
online assortment offered to the customer
and increasing site traffic.”
Q1 Earnings Call FY 2019

18. The Curation Challenge:
Gracefully combining human
and machine intelligence to
maximize service & experience

22. The Search Challenge:
Deliver relevance before
the shopper knows to ask

26. The Browsing Challenge:
Run, scale, and maintain ML
models for recommendations
and product browsing

30. We’ve seen dramatic bumps in
conversion rates and, overall,some of
those key successmetrics for
transactionalrevenue within an order
ofmagnitude of a 50% increasesince
the migration.
—MARC DESORMEAU
Senior Manager, Digital Customer Experience, Lenovo

31. Our clients

32. 230 CUSTOMERS ACROSS
THE FORTUNE 1000
400+
SPONSORING
COMPANY FOR
Apache
EMPLOYEES
OFFICES IN
San Francisco, CA (HQ)
Raleigh-Durham, NC
Cambridge, UK
Bangalore, India
Hong Kong
Who are we?

33. ~50 ~100
OFFICES IN
Seattle (HQ)
London (HQ)
ECOMMERCE SEARCH
PROJECTS
EMPLOYEES
Who are we?
Project
Guarantees
Skeletons in
the closet

34. Thank you