Katie Boschele, Product Manager, Lucidworks Presentation from ACTIVATE 2019, the Search and AI Conference. http://www.activate-conf.com

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3. Search and eCommerce Journeys
Insights into what the biggest eCommerce retailers are doing right now to improve their site search.
K AT I E B O S C H E L E
Project Manager
Lucidworks
AB OUT T HE SPEAKER…
• Katie is a project management search and relevancy
enthusiast. She previously helped lead a Fortune 40
home improvement store through a digital
transformation including replacing their entire search
and navigation engine on multiple sites and
platforms.
• Today, she is one of Lucidworks key eCommerce
professionals helping to lead multiple retailers and
corporate websites down the same path and into the
future with best practices and evolving trends.

4. Agenda
• Today’s customers are expecting flawless
transitions through all avenues of their shopping
experiences with retailers. In order to deliver these
experiences they must be impeccable with the
results sets they produce. Let’s walk through the
evolving trends that retailers are providing to their
shoppers through search.
• We will deep dive into using a rich autocomplete to
engage shoppers, enhanced faceted search,
recommendations and utilizing reporting and
analytics to improve your search results sets.

5. C A S E S T U D Y
On average, conversion rates are
60% higher when a customer uses a
retailers search bar.
In 2019, there will be approximately
236.4 million search engine users.
Customer who receive NULL results
are 3x more likely to leave your site
and never return.
60%H I G H E R C O N V E R S I O N
236.4M I L L I O N U S E R S
3XM O R E L I K E LY T O L E A V E
LOGO
PLACEHOLDER

6. AutoComplete
Also known as Search Type Ahead or
Predictive
• The AutoComplete feature can
predict a word in the search bar,
as-you-type, and provides search
keywords and/or product
suggestions based on related
search terms.
• It can help customers avoid
spelling errors, naturally detecting
and correcting these errors as
your customer is typing.
• This function helps get customers
to products faster.

7. AutoComplete
Example: Macy’s
“Red..Midi..Dress”

8. Faceted Search
Also known as Left Navigation
• Only 40% of websites have faceted
search, despite it being essential to
eCommerce search.
• Faceted search allows users to narrow
their results set using filters based on the
attributes of the products they’re
considering.
• It is a truly valuable feature of on-site
product search that can help simplify and
streamline your customer's journey from
search to purchase and create a
frictionless shopping experience.

9. Faceted
Search
Example: REI “Workout
Clothes”

10. Recommendation
s
Using signals to suggest similar or popular items.
• Studies of personalization have
revealed that, when recommendations
are made intelligently, those products
being recommended can enjoy
conversion rates over 90% higher than
normal sitewide averages.
• Depending on your company’s strategy
you can use signals to drive product
recommendations based on similar
products, best selling, and products
related to items your customer has
previously viewed.

11. Recommendation
s
Example: Staples “Index Cards”

12. In Closing…
eCommerce retailers have many ways to use search to their advantage.
AutoComplete
First interaction with your
customers using the search
bar.
Faceted Search
Gives your customers the
ability to narrow their search
results.
Recommendations
Ability for retailers to upsell
other products to their
customers.

13. THANK YOU