With ecommerce experiencing explosive growth, it seems intuitive that the B2B segment of that ecosystem is mirroring the same trajectory. That said, B2B has very different needs when it comes to transacting with the same style of experiences that we see in B2C. For instance, B2B ecommerce is about precision findability, whereas B2C customers can convert at higher rates when they’re just browsing online. In order for the B2B buying experience to be successful, search needs to be tuned to meet the unique needs of the segment.
In this webinar with Forrester senior analyst Joe Cicman, you’ll learn:
-Which verticals in B2B will drive the most growth, and how machine-learning powered personalization tactics can be deployed to support those specific verticals
-Why an omnichannel selling approach must be deployed in order to see success in B2B
-How deploying content search capabilities will support a longer sales cycle at scale
-What the next steps are to support a robust B2B commerce strategy supported by new technology
Speakers
Joe Cicman, Senior Analyst, Forrester
Jenny Gomez, VP of Marketing, Lucidworks
5. • Painful to implement, operate, and
maintain, especially for custom
catalogs with complex pricing
• Difficult to integrate across all your
customer and employee touchpoints
• Require lots of manual input with not a
lot of drag-and-drop features for
resource-constrained teams
• Are so feature-light they don’t solve
your specific use cases
Your current
solutions are...
6. 6
6
CASE STUDY
Omnichannel search experience
for both sellers and customers
Immediate relevancy improvement
with the application of Fusion signals
Better UX
demonstrated by increase in KPIs
40%
DECREASE IN QUERIES
WITH NO SEARCH RESULTS
10%
INCREASE IN ATC
3%
INCREASE IN
CONVERSIONS