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Search Relevance
Organizational Maturity
Model
Eric Pugh | @dep4b | epugh@o19s.com
OpenSource Connections
Thats a mouthful!
This is most teams
strategy for solving
search problems...
Is this yours?
Throw some
tweaks into the
mix...
Hoping you fix
more than you
break...
Throw some
more changes
into the mix...
Feeling like this!
What do your searchers want?
What does any human want
out of life?
Maslow's Hierarchy of Needs
Introducing Maslow's lesser known theory...
Maslow's Hierarchy for
the Searcher
basic!
moving up
the hierarchy!
But don't take
my word for it
Will's talk this
morning..
Maslow actually does have a real connection to the
world of software...
If all you have is a hammer, everything looks like a
nail
— Alexander Maslow - 1966
so how do I figure out
where I am?
How do I measure moving
up the hierarchy?
A maturity model is a tool that
helps people assess the current
effectiveness ... what
capabilities they need to acquire
next in order to improve their
performance.
-- Martin Fowler
The levels
Base: enough to “be on the model”. You have
search!
Beginner: The team is cares enough about search
to to adopt some basic practices in earnest but is
still performing them at a rudimentary level.
Intermediate: Practices are somewhat mature and
are delivering fewer errors and more efficiency.
Search effort is primarily viewed as a "cost center".
For many teams, Intermediate practices may be
sufficient.
Advanced: The team is doing something well
beyond what most of the rest of the industry and is
seeing a great deal of efficiency and business value
as a result.
Search effort is viewed as a strategic asset that
drives business value! Generates "profit".
Extreme: Elements within the Extreme category are
ones that are expensive to achieve but for some
teams should be their target.
Put another way, most organizations would be crazy
to implement them, while this minority would be
crazy to not implement them.
Here's the
bad news!
I don't have this
all
figured out.
I do have a first draft!
My Categories for Measuring Maturity
—Infrastructure
—Data
—Understanding the User
—Search Experience (UX)
—Culture
Follow along http://bit.ly/search-mm
http://bit.ly/search-mm
http://bit.ly/search-mm
http://bit.ly/search-mm
http://bit.ly/search-mm
http://bit.ly/search-mm
Next Steps
—Check out the original: http://bit.ly/ci-maturity-
model
—Make up your own and share it with me: http://
bit.ly/search-mm
—Want to participate more? Find me at the
conference, drop me a tweet (@dep4b), or a note
at epugh@o19s.com
Thank you!

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Search Relevance Organizational Maturity Model - Eric Pugh, OpenSource Connections