2. Advertising online

3. Social Media

21. Title Tag ( with Keyword)

22. Meta Description ( Consistent with Title Tag)

23. URL’s

24. Keyword Density in body text

25. H1/h2/h3 Tags ( with Keyword)

26. Graphic Alt Text ( with Keyword)

30. Competition

33. Avoid using default or vague titles like "Untitled”

34. Avoid keyword stuffing

35. Create unique title tags for every page on your site

38. For humans and for search engines

39. Connected to the Title

44. example.com

45. www.example.com/

46. example.com/

47. www.example.com/index.html

48. example.com/index.html

49. www.example.com/Home.aspx

54. Create content primarily for your users, not search engines

56. Stuffing

57. Cloaking

65. Social Media

66. Online PR

67. Promotions

68. Add your business to the local council or association

69. Add your business to Google Maps / Google Local / Google Base

72. SEO is not free (but it can deliver a high ROI)

73. SEO is a tactic but it requires a strategy

74. SEO is an asset - building it takes time

75. SEO changes constantly (keep updated)

89. Target Market

103. Relationship with customers

104. News generation

105. Influencebuy decisions

106. Research

107. Market Test

130. Relationship with customers

131. News generation

132. Influencebuy decisions

133. Research

134. Market Test

153.