SlideShare une entreprise Scribd logo

Pr and social media advertising

•Télécharger en tant que PPTX, PDF•
•
Lucio Ribeiro
Lucio Ribeiro

Does Social Media belong to PR or Traditional Marketing Mix?

BusinessActualités & Politique
1  sur  18
• Corporate Affairs • Market Insights • Customer Services • Sales • CEO’s office • IT
Social media is simply a system that disseminates information ‘to' others. It can be used to your PR or perfectly can be used to advertise.
It all comes to Coordinated actions and Integrated comms
Measurement Execution Strategy Internal Management Research
POEM System Earned Media Owned Paid Media Media www.theonlinecircle.com
1) Create a solar system of owned media. Owned media is a channel you control. There is fully-owned Earned media (like your website) and partially-owned media (like Media Facebook, Twitter or YouTube). Owned media creates brand portability. Now you can extend your brand's Owned Paid presence beyond your web site so that it exists in many places across Media Media the web - specifically through social media sites and unique communities.
2) Earned media is a result of brand behavior. "Earned media" is an old PR term that essentially meant Earned getting your brand into free media rather than having to pay for it Media through advertising. However the term has evolved into the transparent and permanent word-of-mouth that is Owned Paid being created through social media. You need to learn how to listen and Media Media respond to both the good (positive organic) and bad (spurned) as well as consider when to try and stimulate earned media through word-of-mouth marketing..
3) Immediacy and Scale Paid Media has its role, being a seed strategy, being a catalyst or acting for Earned acquisition for your other medias. Media Owned Paid Media Media
POEM is media agnostic. • TV/Radio/Print is paid media. • A bricks and mortar store is owned media. • The employees uniform is owned. • The trucks used to distribute your goods is owned, • SEO is earned. We should not be limiting ourselves to only digital, it's a disserve to a Brand. When you plan holistically, you get a better understanding of where the gaps are, but at the same time give you opportunities to do wonderful things. People do not consume Brands in silos, we shouldn't plan that way either. 12-Feb-12 www.theonlinecircle.com
• Put Someone in charge • Find how people talk about you online • Communicate what consumers are searching not what you believe they want to find (data beats opinion) • Fast and flexible (Lady Gaga and Beyonce clip) • Prepare visual communications (Videos and photos) • Plan and show in.
Let’s talk? lucio@theonlinecircle.com Linkedin.Com/in/luciodiasribeiro www.theonlinecircle.com
www.theonlinecircle.com

Recommandé

Web marketing planning
Web marketing planningWeb marketing planning
Web marketing planningLucio Ribeiro
 
Developing a Social Content Strategy: Finding the right mix of paid, owned an...
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Developing a Social Content Strategy: Finding the right mix of paid, owned an...
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
 
Duende Social Media 101
Duende Social Media 101Duende Social Media 101
Duende Social Media 101John Suhar
 
European Communication School: Social media session 1
European Communication School: Social media session 1European Communication School: Social media session 1
European Communication School: Social media session 1Richard Stacy
 
Role of social media in business organizations and governance
Role of social media in business organizations and governanceRole of social media in business organizations and governance
Role of social media in business organizations and governanceGeethu Rangan
 
Traditional Media Vs Digital Media
Traditional Media Vs Digital Media Traditional Media Vs Digital Media
Traditional Media Vs Digital Media Mujeeb Riaz
 
The Impact of Social Media on Business
The Impact of Social Media on Business The Impact of Social Media on Business
The Impact of Social Media on Business CaylinBeLow
 
Mobilising Communities Using Web 2.0
Mobilising Communities Using Web 2.0Mobilising Communities Using Web 2.0
Mobilising Communities Using Web 2.0Laban Bagui
 

Recommandé

Web marketing planning
Web marketing planningWeb marketing planning
Web marketing planningLucio Ribeiro
 
Developing a Social Content Strategy: Finding the right mix of paid, owned an...
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Developing a Social Content Strategy: Finding the right mix of paid, owned an...
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
 
Duende Social Media 101
Duende Social Media 101Duende Social Media 101
Duende Social Media 101John Suhar
 
European Communication School: Social media session 1
European Communication School: Social media session 1European Communication School: Social media session 1
European Communication School: Social media session 1Richard Stacy
 
Role of social media in business organizations and governance
Role of social media in business organizations and governanceRole of social media in business organizations and governance
Role of social media in business organizations and governanceGeethu Rangan
 
Traditional Media Vs Digital Media
Traditional Media Vs Digital Media Traditional Media Vs Digital Media
Traditional Media Vs Digital Media Mujeeb Riaz
 
The Impact of Social Media on Business
The Impact of Social Media on Business The Impact of Social Media on Business
The Impact of Social Media on Business CaylinBeLow
 
Mobilising Communities Using Web 2.0
Mobilising Communities Using Web 2.0Mobilising Communities Using Web 2.0
Mobilising Communities Using Web 2.0Laban Bagui
 
Social Media Management and Visual Communication
Social Media Management and Visual CommunicationSocial Media Management and Visual Communication
Social Media Management and Visual CommunicationUnyoaba Etu
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing Dr. Khushbu Pandya
 
Starting a Movement Using Social Media
Starting a Movement Using Social MediaStarting a Movement Using Social Media
Starting a Movement Using Social MediaFinley & Associates
 
Advertising and media in the age of responsibility
Advertising and media in the age of responsibilityAdvertising and media in the age of responsibility
Advertising and media in the age of responsibilityEmile van den Berg
 
Naase 2010
Naase 2010Naase 2010
Naase 2010Lisa Colton
 
Social media
Social media Social media
Social media RussellGatdula
 
General socialmedia
General socialmediaGeneral socialmedia
General socialmediavisivibe
 
New media outreach for NGOs: a case study on the US Campaign for Burma
New media outreach for NGOs: a case study on the US Campaign for BurmaNew media outreach for NGOs: a case study on the US Campaign for Burma
New media outreach for NGOs: a case study on the US Campaign for BurmaAudubon McKeown D.
 
Corporate communications and social media
Corporate communications and social mediaCorporate communications and social media
Corporate communications and social mediaBolaji Okusaga
 
UJA Wiener Center Social Media 2-3-2010
UJA Wiener Center Social Media 2-3-2010UJA Wiener Center Social Media 2-3-2010
UJA Wiener Center Social Media 2-3-2010Lisa Colton
 
Web based social media for civil society advocacy
Web based social media for civil society advocacyWeb based social media for civil society advocacy
Web based social media for civil society advocacySanjana Hattotuwa
 
Foundations Of Social Media
Foundations Of Social MediaFoundations Of Social Media
Foundations Of Social MediaLisa Colton
 
Design Social Going Beyond the Brand
Design Social Going Beyond the Brand Design Social Going Beyond the Brand
Design Social Going Beyond the Brand markitDIGITAL
 
TFA Webinar 17 4 2012 social media in recruiting
TFA Webinar 17 4 2012 social media in recruitingTFA Webinar 17 4 2012 social media in recruiting
TFA Webinar 17 4 2012 social media in recruitingTerra Firma Associates
 
Media Now
Media NowMedia Now
Media NowErwin Blom
 
MNA - Lose Control
MNA - Lose ControlMNA - Lose Control
MNA - Lose ControlHolly Ross
 
Social giving
Social givingSocial giving
Social givingLisa Colton
 
Monday spark june23rd 2014
Monday spark june23rd 2014Monday spark june23rd 2014
Monday spark june23rd 2014MediaCom Canada
 
Symbiosis SIMCB Bangalore New media and pr
Symbiosis SIMCB Bangalore New media and prSymbiosis SIMCB Bangalore New media and pr
Symbiosis SIMCB Bangalore New media and prbutterjokes
 
Social Media And Your Organization
Social Media And Your OrganizationSocial Media And Your Organization
Social Media And Your OrganizationJocelyn Harmon
 
Building Your Social Media Strategy #sm4biz
Building Your Social Media Strategy #sm4bizBuilding Your Social Media Strategy #sm4biz
Building Your Social Media Strategy #sm4bizSu Butcher
 
Australia Facebook Performance Report_October2013_SocialPulse.Co
Australia Facebook Performance Report_October2013_SocialPulse.CoAustralia Facebook Performance Report_October2013_SocialPulse.Co
Australia Facebook Performance Report_October2013_SocialPulse.CoLucio Ribeiro
 

Contenu connexe

Tendances

Social Media Management and Visual Communication
Social Media Management and Visual CommunicationSocial Media Management and Visual Communication
Social Media Management and Visual CommunicationUnyoaba Etu
 
Starting a Movement Using Social Media
Starting a Movement Using Social MediaStarting a Movement Using Social Media
Starting a Movement Using Social MediaFinley & Associates
 
Advertising and media in the age of responsibility
Advertising and media in the age of responsibilityAdvertising and media in the age of responsibility
Advertising and media in the age of responsibilityEmile van den Berg
 
General socialmedia
General socialmediaGeneral socialmedia
General socialmediavisivibe
 
New media outreach for NGOs: a case study on the US Campaign for Burma
New media outreach for NGOs: a case study on the US Campaign for BurmaNew media outreach for NGOs: a case study on the US Campaign for Burma
New media outreach for NGOs: a case study on the US Campaign for BurmaAudubon McKeown D.
 
Corporate communications and social media
Corporate communications and social mediaCorporate communications and social media
Corporate communications and social mediaBolaji Okusaga
 
UJA Wiener Center Social Media 2-3-2010
UJA Wiener Center Social Media 2-3-2010UJA Wiener Center Social Media 2-3-2010
UJA Wiener Center Social Media 2-3-2010Lisa Colton
 
Web based social media for civil society advocacy
Web based social media for civil society advocacyWeb based social media for civil society advocacy
Web based social media for civil society advocacySanjana Hattotuwa
 
Foundations Of Social Media
Foundations Of Social MediaFoundations Of Social Media
Foundations Of Social MediaLisa Colton
 
Design Social Going Beyond the Brand
Design Social Going Beyond the Brand Design Social Going Beyond the Brand
Design Social Going Beyond the Brand markitDIGITAL
 
TFA Webinar 17 4 2012 social media in recruiting
TFA Webinar 17 4 2012 social media in recruitingTFA Webinar 17 4 2012 social media in recruiting
TFA Webinar 17 4 2012 social media in recruitingTerra Firma Associates
 
MNA - Lose Control
MNA - Lose ControlMNA - Lose Control
MNA - Lose ControlHolly Ross
 

Tendances (17)

Social Media Management and Visual Communication
Social Media Management and Visual CommunicationSocial Media Management and Visual Communication
Social Media Management and Visual Communication
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing
 
Starting a Movement Using Social Media
Starting a Movement Using Social MediaStarting a Movement Using Social Media
Starting a Movement Using Social Media
 
Advertising and media in the age of responsibility
Advertising and media in the age of responsibilityAdvertising and media in the age of responsibility
Advertising and media in the age of responsibility
 
Naase 2010
Naase 2010Naase 2010
Naase 2010
 
Social media
Social media Social media
Social media
 
General socialmedia
General socialmediaGeneral socialmedia
General socialmedia
 
New media outreach for NGOs: a case study on the US Campaign for Burma
New media outreach for NGOs: a case study on the US Campaign for BurmaNew media outreach for NGOs: a case study on the US Campaign for Burma
New media outreach for NGOs: a case study on the US Campaign for Burma
 
Corporate communications and social media
Corporate communications and social mediaCorporate communications and social media
Corporate communications and social media
 
UJA Wiener Center Social Media 2-3-2010
UJA Wiener Center Social Media 2-3-2010UJA Wiener Center Social Media 2-3-2010
UJA Wiener Center Social Media 2-3-2010
 
Web based social media for civil society advocacy
Web based social media for civil society advocacyWeb based social media for civil society advocacy
Web based social media for civil society advocacy
 
Foundations Of Social Media
Foundations Of Social MediaFoundations Of Social Media
Foundations Of Social Media
 
Design Social Going Beyond the Brand
Design Social Going Beyond the Brand Design Social Going Beyond the Brand
Design Social Going Beyond the Brand
 
TFA Webinar 17 4 2012 social media in recruiting
TFA Webinar 17 4 2012 social media in recruitingTFA Webinar 17 4 2012 social media in recruiting
TFA Webinar 17 4 2012 social media in recruiting
 
Media Now
Media NowMedia Now
Media Now
 
MNA - Lose Control
MNA - Lose ControlMNA - Lose Control
MNA - Lose Control
 
Social giving
Social givingSocial giving
Social giving
 

En vedette

Monday spark june23rd 2014
Monday spark june23rd 2014Monday spark june23rd 2014
Monday spark june23rd 2014MediaCom Canada
 
Symbiosis SIMCB Bangalore New media and pr
Symbiosis SIMCB Bangalore New media and prSymbiosis SIMCB Bangalore New media and pr
Symbiosis SIMCB Bangalore New media and prbutterjokes
 
Social Media And Your Organization
Social Media And Your OrganizationSocial Media And Your Organization
Social Media And Your OrganizationJocelyn Harmon
 
Building Your Social Media Strategy #sm4biz
Building Your Social Media Strategy #sm4bizBuilding Your Social Media Strategy #sm4biz
Building Your Social Media Strategy #sm4bizSu Butcher
 
Australia Facebook Performance Report_October2013_SocialPulse.Co
Australia Facebook Performance Report_October2013_SocialPulse.CoAustralia Facebook Performance Report_October2013_SocialPulse.Co
Australia Facebook Performance Report_October2013_SocialPulse.CoLucio Ribeiro
 
Organization models for social media
Organization models for social mediaOrganization models for social media
Organization models for social mediaSociety3
 
Social media for your organization
Social media for your organizationSocial media for your organization
Social media for your organizationKevin Manne
 
The Role Of Social Media In The Organization
The Role Of Social Media In The OrganizationThe Role Of Social Media In The Organization
The Role Of Social Media In The OrganizationCharlene Li
 
How To Manage Social Media In Your Organization: Building A Successful Govern...
How To Manage Social Media In Your Organization: Building A Successful Govern...How To Manage Social Media In Your Organization: Building A Successful Govern...
How To Manage Social Media In Your Organization: Building A Successful Govern...Jim Merrifield, IGP, CIP
 

En vedette (9)

Monday spark june23rd 2014
Monday spark june23rd 2014Monday spark june23rd 2014
Monday spark june23rd 2014
 
Symbiosis SIMCB Bangalore New media and pr
Symbiosis SIMCB Bangalore New media and prSymbiosis SIMCB Bangalore New media and pr
Symbiosis SIMCB Bangalore New media and pr
 
Social Media And Your Organization
Social Media And Your OrganizationSocial Media And Your Organization
Social Media And Your Organization
 
Building Your Social Media Strategy #sm4biz
Building Your Social Media Strategy #sm4bizBuilding Your Social Media Strategy #sm4biz
Building Your Social Media Strategy #sm4biz
 
Australia Facebook Performance Report_October2013_SocialPulse.Co
Australia Facebook Performance Report_October2013_SocialPulse.CoAustralia Facebook Performance Report_October2013_SocialPulse.Co
Australia Facebook Performance Report_October2013_SocialPulse.Co
 
Organization models for social media
Organization models for social mediaOrganization models for social media
Organization models for social media
 
Social media for your organization
Social media for your organizationSocial media for your organization
Social media for your organization
 
The Role Of Social Media In The Organization
The Role Of Social Media In The OrganizationThe Role Of Social Media In The Organization
The Role Of Social Media In The Organization
 
How To Manage Social Media In Your Organization: Building A Successful Govern...
How To Manage Social Media In Your Organization: Building A Successful Govern...How To Manage Social Media In Your Organization: Building A Successful Govern...
How To Manage Social Media In Your Organization: Building A Successful Govern...
 

Similaire à Pr and social media advertising

Social Syndication – A Great Way To Expand Your Social Selling Reach
Social Syndication – A Great Way To Expand Your Social Selling ReachSocial Syndication – A Great Way To Expand Your Social Selling Reach
Social Syndication – A Great Way To Expand Your Social Selling ReachZINFI Technologies, Inc.
 
Social media ppt
Social media pptSocial media ppt
Social media pptRyan Parker
 
Sinclair University - Social Sense
Sinclair University - Social SenseSinclair University - Social Sense
Sinclair University - Social SenseCarla Hale
 
Enterprise Social Media - by KME Internet Marketing of DC
Enterprise Social Media - by KME Internet Marketing of DCEnterprise Social Media - by KME Internet Marketing of DC
Enterprise Social Media - by KME Internet Marketing of DCKME Internet Marketing
 
Social Media: The Old Game Has New Rules
Social Media: The Old Game Has New RulesSocial Media: The Old Game Has New Rules
Social Media: The Old Game Has New RulesHeather Lytle
 
Zipipop Freud Aalto University Social Media and Business Workshop 25 February...
Zipipop Freud Aalto University Social Media and Business Workshop 25 February...Zipipop Freud Aalto University Social Media and Business Workshop 25 February...
Zipipop Freud Aalto University Social Media and Business Workshop 25 February...Zipipop Freud
 
Furniture Makers Talk
Furniture Makers TalkFurniture Makers Talk
Furniture Makers TalkSocialB
 
Group 3, Chapter 4
Group 3, Chapter 4Group 3, Chapter 4
Group 3, Chapter 4JackyJG
 
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
 
Css Digital Marketing Training
Css Digital Marketing TrainingCss Digital Marketing Training
Css Digital Marketing Trainingax321092
 
Digital marketing workshop
Digital marketing workshopDigital marketing workshop
Digital marketing workshopAndy Lima
 
Social mediatrends pr_marketing_2015
Social mediatrends pr_marketing_2015Social mediatrends pr_marketing_2015
Social mediatrends pr_marketing_2015Charmaine Du Plessis
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
 
4 types of Content
4 types of Content4 types of Content
4 types of ContentRavi Singh
 
Social Media: The Great Equalizer and Great Disrupter
Social Media: The Great Equalizer and Great DisrupterSocial Media: The Great Equalizer and Great Disrupter
Social Media: The Great Equalizer and Great Disrupterandrewshannonjr
 
Media and Communications - White Paper
Media and Communications - White PaperMedia and Communications - White Paper
Media and Communications - White PaperPratik Kumar Singh
 

Similaire à Pr and social media advertising (20)

Social Media 101 May 2013
Social Media 101 May 2013Social Media 101 May 2013
Social Media 101 May 2013
 
Social Syndication – A Great Way To Expand Your Social Selling Reach
Social Syndication – A Great Way To Expand Your Social Selling ReachSocial Syndication – A Great Way To Expand Your Social Selling Reach
Social Syndication – A Great Way To Expand Your Social Selling Reach
 
Chapter 1 hausman book
Chapter 1 hausman bookChapter 1 hausman book
Chapter 1 hausman book
 
Social media ppt
Social media pptSocial media ppt
Social media ppt
 
Sinclair University - Social Sense
Sinclair University - Social SenseSinclair University - Social Sense
Sinclair University - Social Sense
 
Enterprise Social Media - by KME Internet Marketing of DC
Enterprise Social Media - by KME Internet Marketing of DCEnterprise Social Media - by KME Internet Marketing of DC
Enterprise Social Media - by KME Internet Marketing of DC
 
Social Media: The Old Game Has New Rules
Social Media: The Old Game Has New RulesSocial Media: The Old Game Has New Rules
Social Media: The Old Game Has New Rules
 
Zipipop Freud Aalto University Social Media and Business Workshop 25 February...
Zipipop Freud Aalto University Social Media and Business Workshop 25 February...Zipipop Freud Aalto University Social Media and Business Workshop 25 February...
Zipipop Freud Aalto University Social Media and Business Workshop 25 February...
 
Furniture Makers Talk
Furniture Makers TalkFurniture Makers Talk
Furniture Makers Talk
 
Chapter 4
Chapter 4Chapter 4
Chapter 4
 
Group 3, Chapter 4
Group 3, Chapter 4Group 3, Chapter 4
Group 3, Chapter 4
 
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)
 
Css Digital Marketing Training
Css Digital Marketing TrainingCss Digital Marketing Training
Css Digital Marketing Training
 
Digital marketing workshop
Digital marketing workshopDigital marketing workshop
Digital marketing workshop
 
Social mediatrends pr_marketing_2015
Social mediatrends pr_marketing_2015Social mediatrends pr_marketing_2015
Social mediatrends pr_marketing_2015
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
4 types of Content
4 types of Content4 types of Content
4 types of Content
 
Social Media: The Great Equalizer and Great Disrupter
Social Media: The Great Equalizer and Great DisrupterSocial Media: The Great Equalizer and Great Disrupter
Social Media: The Great Equalizer and Great Disrupter
 
Media and Communications - White Paper
Media and Communications - White PaperMedia and Communications - White Paper
Media and Communications - White Paper
 

Plus de Lucio Ribeiro

Future of mobility for external author lucio ribeiro
Future of mobility for external author lucio ribeiroFuture of mobility for external author lucio ribeiro
Future of mobility for external author lucio ribeiroLucio Ribeiro
 
AI leadership. AI the basics of the truth and noise public
AI leadership. AI the basics of the truth and noise publicAI leadership. AI the basics of the truth and noise public
AI leadership. AI the basics of the truth and noise publicLucio Ribeiro
 
Advertising Week Resilience Lucio Ribeiro
Advertising Week Resilience Lucio RibeiroAdvertising Week Resilience Lucio Ribeiro
Advertising Week Resilience Lucio RibeiroLucio Ribeiro
 
The 10 key must knows of Artificial Intelligence (AI) for all Non-Technical D...
The 10 key must knows of Artificial Intelligence (AI) for all Non-Technical D...The 10 key must knows of Artificial Intelligence (AI) for all Non-Technical D...
The 10 key must knows of Artificial Intelligence (AI) for all Non-Technical D...Lucio Ribeiro
 
How to create Content for Instagram - July 2018
How to create Content for Instagram - July 2018 How to create Content for Instagram - July 2018
How to create Content for Instagram - July 2018 Lucio Ribeiro
 
Stephen King, JWT Planning Guide, March 1974
Stephen King, JWT Planning Guide, March 1974Stephen King, JWT Planning Guide, March 1974
Stephen King, JWT Planning Guide, March 1974Lucio Ribeiro
 
2018 Digital and Tech Trends by Online Circle Digital
2018 Digital and Tech Trends by Online Circle Digital2018 Digital and Tech Trends by Online Circle Digital
2018 Digital and Tech Trends by Online Circle DigitalLucio Ribeiro
 
Five Keys To Advertising Effectivenes
Five Keys To Advertising EffectivenesFive Keys To Advertising Effectivenes
Five Keys To Advertising EffectivenesLucio Ribeiro
 
2018 How to build a successful LinkedIn Marketing
2018 How to build a successful LinkedIn Marketing2018 How to build a successful LinkedIn Marketing
2018 How to build a successful LinkedIn MarketingLucio Ribeiro
 
Digital and programmatic advertising glossary
Digital and programmatic advertising glossaryDigital and programmatic advertising glossary
Digital and programmatic advertising glossaryLucio Ribeiro
 
Google partners masterclass Melbourne presentation
Google partners masterclass Melbourne presentationGoogle partners masterclass Melbourne presentation
Google partners masterclass Melbourne presentationLucio Ribeiro
 
Google Strategy Teardown 2017: Betting The Future On AI, Cloud Services, And ...
Google Strategy Teardown 2017: Betting The Future On AI, Cloud Services, And ...Google Strategy Teardown 2017: Betting The Future On AI, Cloud Services, And ...
Google Strategy Teardown 2017: Betting The Future On AI, Cloud Services, And ...Lucio Ribeiro
 
Canvas: Creative specs and requirements
Canvas: Creative specs and requirementsCanvas: Creative specs and requirements
Canvas: Creative specs and requirementsLucio Ribeiro
 
Using balance in social design design 4 tips
Using balance in social design design 4 tipsUsing balance in social design design 4 tips
Using balance in social design design 4 tipsLucio Ribeiro
 
Facebook local business verification - How to
Facebook local business verification - How toFacebook local business verification - How to
Facebook local business verification - How toLucio Ribeiro
 
Online circle digital 2015 google customer match
Online circle digital 2015 google customer matchOnline circle digital 2015 google customer match
Online circle digital 2015 google customer matchLucio Ribeiro
 
Content Marketing - AMI Australia "Uncovering Content Marketing"
Content Marketing - AMI Australia "Uncovering Content Marketing"Content Marketing - AMI Australia "Uncovering Content Marketing"
Content Marketing - AMI Australia "Uncovering Content Marketing"Lucio Ribeiro
 
Social Media Sizes and Dimensions Cheatsheet
Social Media Sizes and Dimensions CheatsheetSocial Media Sizes and Dimensions Cheatsheet
Social Media Sizes and Dimensions CheatsheetLucio Ribeiro
 
Social media platform cheat sheet Australia September 2015
Social media platform cheat sheet Australia September 2015Social media platform cheat sheet Australia September 2015
Social media platform cheat sheet Australia September 2015Lucio Ribeiro
 
Linkedin infographic CheatSheet
Linkedin infographic CheatSheetLinkedin infographic CheatSheet
Linkedin infographic CheatSheetLucio Ribeiro
 

Plus de Lucio Ribeiro (20)

Future of mobility for external author lucio ribeiro
Future of mobility for external author lucio ribeiroFuture of mobility for external author lucio ribeiro
Future of mobility for external author lucio ribeiro
 
AI leadership. AI the basics of the truth and noise public
AI leadership. AI the basics of the truth and noise publicAI leadership. AI the basics of the truth and noise public
AI leadership. AI the basics of the truth and noise public
 
Advertising Week Resilience Lucio Ribeiro
Advertising Week Resilience Lucio RibeiroAdvertising Week Resilience Lucio Ribeiro
Advertising Week Resilience Lucio Ribeiro
 
The 10 key must knows of Artificial Intelligence (AI) for all Non-Technical D...
The 10 key must knows of Artificial Intelligence (AI) for all Non-Technical D...The 10 key must knows of Artificial Intelligence (AI) for all Non-Technical D...
The 10 key must knows of Artificial Intelligence (AI) for all Non-Technical D...
 
How to create Content for Instagram - July 2018
How to create Content for Instagram - July 2018 How to create Content for Instagram - July 2018
How to create Content for Instagram - July 2018
 
Stephen King, JWT Planning Guide, March 1974
Stephen King, JWT Planning Guide, March 1974Stephen King, JWT Planning Guide, March 1974
Stephen King, JWT Planning Guide, March 1974
 
2018 Digital and Tech Trends by Online Circle Digital
2018 Digital and Tech Trends by Online Circle Digital2018 Digital and Tech Trends by Online Circle Digital
2018 Digital and Tech Trends by Online Circle Digital
 
Five Keys To Advertising Effectivenes
Five Keys To Advertising EffectivenesFive Keys To Advertising Effectivenes
Five Keys To Advertising Effectivenes
 
2018 How to build a successful LinkedIn Marketing
2018 How to build a successful LinkedIn Marketing2018 How to build a successful LinkedIn Marketing
2018 How to build a successful LinkedIn Marketing
 
Digital and programmatic advertising glossary
Digital and programmatic advertising glossaryDigital and programmatic advertising glossary
Digital and programmatic advertising glossary
 
Google partners masterclass Melbourne presentation
Google partners masterclass Melbourne presentationGoogle partners masterclass Melbourne presentation
Google partners masterclass Melbourne presentation
 
Google Strategy Teardown 2017: Betting The Future On AI, Cloud Services, And ...
Google Strategy Teardown 2017: Betting The Future On AI, Cloud Services, And ...Google Strategy Teardown 2017: Betting The Future On AI, Cloud Services, And ...
Google Strategy Teardown 2017: Betting The Future On AI, Cloud Services, And ...
 
Canvas: Creative specs and requirements
Canvas: Creative specs and requirementsCanvas: Creative specs and requirements
Canvas: Creative specs and requirements
 
Using balance in social design design 4 tips
Using balance in social design design 4 tipsUsing balance in social design design 4 tips
Using balance in social design design 4 tips
 
Facebook local business verification - How to
Facebook local business verification - How toFacebook local business verification - How to
Facebook local business verification - How to
 
Online circle digital 2015 google customer match
Online circle digital 2015 google customer matchOnline circle digital 2015 google customer match
Online circle digital 2015 google customer match
 
Content Marketing - AMI Australia "Uncovering Content Marketing"
Content Marketing - AMI Australia "Uncovering Content Marketing"Content Marketing - AMI Australia "Uncovering Content Marketing"
Content Marketing - AMI Australia "Uncovering Content Marketing"
 
Social Media Sizes and Dimensions Cheatsheet
Social Media Sizes and Dimensions CheatsheetSocial Media Sizes and Dimensions Cheatsheet
Social Media Sizes and Dimensions Cheatsheet
 
Social media platform cheat sheet Australia September 2015
Social media platform cheat sheet Australia September 2015Social media platform cheat sheet Australia September 2015
Social media platform cheat sheet Australia September 2015
 
Linkedin infographic CheatSheet
Linkedin infographic CheatSheetLinkedin infographic CheatSheet
Linkedin infographic CheatSheet
 

Dernier

Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 

Dernier (20)

Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 

Pr and social media advertising

  • 1.
  • 2.
  • 3. • Corporate Affairs • Market Insights • Customer Services • Sales • CEO’s office • IT
  • 4. Social media is simply a system that disseminates information ‘to' others. It can be used to your PR or perfectly can be used to advertise.
  • 5. It all comes to Coordinated actions and Integrated comms
  • 6.
  • 7. Measurement Execution Strategy Internal Management Research
  • 8. POEM System Earned Media Owned Paid Media Media www.theonlinecircle.com
  • 9.
  • 10. 1) Create a solar system of owned media. Owned media is a channel you control. There is fully-owned Earned media (like your website) and partially-owned media (like Media Facebook, Twitter or YouTube). Owned media creates brand portability. Now you can extend your brand's Owned Paid presence beyond your web site so that it exists in many places across Media Media the web - specifically through social media sites and unique communities.
  • 11. 2) Earned media is a result of brand behavior. "Earned media" is an old PR term that essentially meant Earned getting your brand into free media rather than having to pay for it Media through advertising. However the term has evolved into the transparent and permanent word-of-mouth that is Owned Paid being created through social media. You need to learn how to listen and Media Media respond to both the good (positive organic) and bad (spurned) as well as consider when to try and stimulate earned media through word-of-mouth marketing..
  • 12. 3) Immediacy and Scale Paid Media has its role, being a seed strategy, being a catalyst or acting for Earned acquisition for your other medias. Media Owned Paid Media Media
  • 13. POEM is media agnostic. • TV/Radio/Print is paid media. • A bricks and mortar store is owned media. • The employees uniform is owned. • The trucks used to distribute your goods is owned, • SEO is earned. We should not be limiting ourselves to only digital, it's a disserve to a Brand. When you plan holistically, you get a better understanding of where the gaps are, but at the same time give you opportunities to do wonderful things. People do not consume Brands in silos, we shouldn't plan that way either. 12-Feb-12 www.theonlinecircle.com
  • 14.
  • 15. • Put Someone in charge • Find how people talk about you online • Communicate what consumers are searching not what you believe they want to find (data beats opinion) • Fast and flexible (Lady Gaga and Beyonce clip) • Prepare visual communications (Videos and photos) • Plan and show in.
  • 16.