www.theonlinecircle.com presentation. Twitter Ads self service - Launched March/2013 (invite-only) - Generally available april 30th for U.S. users - You’ll only be charged when people a) follow your Promoted Account b) Re-tweet, c) @reply, d) favourite or e) click on your Promoted Tweets

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How to use Twitter ads
self service
Twitter Ads

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• Launched March/2013 (invite-only)
• Generally available april 30th for U.S. users
• You will only be charged when people
– follow your Promoted Account
– Re-tweet,
– @reply,
– favourite or
– click on your Promoted Tweets

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Services
Promoted Accounts What are Promoted Accounts?
Promoted Accounts are part of Who to
Follow, which suggests accounts that
people don’t currently follow and may
find interesting. Promoted Accounts help
introduce an even wider variety of
accounts people may enjoy.

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Services
Promoted Tweets What are Promoted Tweets?
• Promoted Tweets are ordinary Tweets
purchased by advertisers who want to
reach a wider group of users or to spark
engagement from their existing
followers.
• Promoted Tweets are clearly labelled as
Promoted when an advertiser is paying
for their placement on Twitter. In every
other respect, Promoted Tweets act just
like regular Tweets and can be Re-
tweeted, replied to, favourited and more.

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Services
Promoted Trends What are Promoted Trends?
• Trends are popular topics happening
right now on Twitter. Because these
Trends are placed prominently next to a
user’s timeline, they get mass exposure.
• Can be associated with Promoted
Tweets
• Target by geographic location

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Twitter Self Service in 4 steps

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Location
Category *(Refer to slide 11)
Device
Gender

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Step 2 - Message
New Tweet Old Tweets

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Step 3 - Budget
Promoted Tweets set up:
1) Daily budget
2) Cost per action
Promoted Accounts set up:
1) Daily budget
2) Cost per follow

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Step 3 - Budget
Payment Details (US cards
only)

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https://ads.twitter.com/
Where to start?

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• Topical interests
• There are two types of targeting.
• For broader reach, you can target more than 350 interest
categories, ranging from Education to Home and Garden, to
Investing to Soccer.
– EG.: if you were promoting a new animated film about dogs, you could select Animation
(under Movies and Television), Cartoons (under Hobbies and Interests), and Dogs (under
Pets).
• If you want to target users more specifically, you can create
custom segments by specifying certain @​usernames that are
relevant to the product, event or initiative you are looking to
promote.
• According to Twitter...”We look at a variety of signals, including
but not limited to the followers, graphs and Tweets you engage
with, to understand your interests. This is the case across the
product. For example, we consider your interests to determine
which content to show in Discover or which accounts to
recommend in Who to Follow.”
(Slide 7*) Interest targeting: How it works?

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www.theonlinecircle.com
Online Circle
Digital