Tools and case studies about recovering from Google penalties (Panda Penguin Low quality content and Unnatural links) Comparison between the different tools and the way they can help you. http://luckyboost.com

1. Recovering From
Penalties
Menachem Rosenbaum
http://luckyboost.com
@luckyboost
http://www.
See HTML5 Version at http://luckyboost.com/recovering-from-google-penalties/

2. Penalty Types
Algorithmic
• Panda
• Penguin
Manuel
• Low quality content
• Unnatural links to your site

3. Do I have a penalty?

4. When was there an update?
Panguin Tool 2.0
Barracuda Digital
Google Penalty
Checker Fruition
Chartelligence - Chrome plugin

5. Was I affected?

6. Are you sure you have a penalty?
Blocked by robots.txt

7. Panda / Low quality content
Monthly updates roll out over 10 days
23 Questions to assess quality
Coanincal
Noindex
Rewrite content
Adding quality content

8. Tools
robots.txt
canonical
noindex
API
Uses Google and Yahoo BOSS
Only checks for plagiarism

9. API
Only checks for plagiarism
Submit entire site at once
Grammar and plagiarism check
Check for rewrites as well
Final visual answer
Their own DB
Free
Grammar and plagiarism check
Scours variety of aspects
API at cost

10. Cleanup results

11. Penguin / Unnatural links
Links from low quality sites
Too many exact anchors
Keyword stuffing in anchor
Sitewide links
Article directories
Link directories
Bookmark sites
Bad locations
Blogroll links
Footer links
Phrases in url
directory
dir
bookmark
forum
view

12. Tools
Free
Up to 100K links
Only get backlink address
Domain Authority & Page
Authority
Filters out bad link
URL Rank & Domain Rank
Detects site wide links
Link graph over time
Almost no filtering options
Grades each link
Tries to detect site type
Tries to detect location of link on page
Many filtering options
Data sampling
Provide your own backlinks

13. Free for site owner
Advanced filtering
Trust Flow & Citation Flow
Link graph over time
Over detailed data
Google Backlink Checker for
Penguin & Disavow Analysis
by Internet Marketing Ninjas
Free
Automated filtering by trends
Need to provide WMT back links
Rates link risk
Tries to find contact details
System for emailing webmaster
Need to provide the bad links
Manages emails
Contact details based on whois
DeleteBackLinks.com
Removes directory links

14. When all else fails

15. Cleanup results

16. Will I get my rankings back?
“The web is an ever-changing
ecosystem, and your site's performance
in search almost certainly fluctuates
over time. As a result, even if your
reconsideration request is
successful, your site may rank lower (or
higher) than it used to.”
https://support.google.com/webmasters/answer/2604824?hl=en&ref_topic=2604771

17. Thank You
Menachem Rosenbaum
http://luckyboost.com
@luckyboost
See HTML5 Version at http://luckyboost.com/recovering-from-google-penalties/