1. Search Optimization
History of SEO: Section One

2. History of Search
 The creation of the WorldWide Web in the 90’s led to the
rapid increase in websites and information on the internet.
This created a need for search engines to be added like bing
or Google.
 Between December 1999 and December 2000, the amount of
websites on the Internet increased from 9.5 million to over 25
million (BBC 2002)
 Currently there are over 600 million sites on the web
(Pingdom 2012)

3. The NeedTo Categorize
 1998 Google created web searches
for viewers to find sites more
accurately using keywords
 People use keywords to increase
the probability of their site coming
up in search results
 The result: people learned to
monetize through keyword
advertising
Google:V1

4. Search Engine Optimization
 SEO (Search Engine Optimization)
is the strategy to get users to your
content
 Specific keywords in content,
video, text, and even the URL
itself can be tracked by search
engines
 Revenue, Consumer Buzz and
Market Presence are influenced
by SEO

5. SearchToday
 Smart phones
allow people to
search on the go
 Roughly 25% of
all searches on
Google were
done on mobile
in Q4 2012 (The
Search Agency)

6. End of Section One
Next Section: Intro to Mobile Search