2. The Beginning
• Modern music videos primarily used as a marketing device for promoting artist
music.
• The first music video was filmed mid 1950s
• But before then films animators would accompany music which was known as
“visual music” in order to match the animations.
3. • 1900- Edison invents the gramophone in the USA. This is where we see the first
shift from music as a solely live experience to recorded audio on various forms of
disc.
• 1927- first sound film, The Jazz singer
• 1940s: peak period of MGM Hollywood musical
• 1940- Walt Disney released Fantasia which was based on the use of different
pieces of classical music
4. • 1960 the scopitone which was a visual jukebox was invented in France and
short films were then produced by French artist, including Serge
Gainsbourg and Francoise Hard to accompany their songs.
• 1963: UK’S FIRST MUSIC TV programme, Ready steady go (ITV)
• 1964- TOP OF THE POPS BEGINS
• The Beatles release the film and album, A Hard Day’s night, shot in black
and white and presented as a mock documentary
• 1975 Queen Bohemian rhapsody
5. • 1981 pop clips on Nickelodeon
• MTV starts
• 1983 Michael Jackson: Thriller
• 1985 VH1 BEGINS
• 1986: Dire Straits: money for nothing Steve Barron is top video
• 1987: MTV- Europe launched, broadcasting to 1.6 homes
• Peter Gabriel: sledgehammer (Stephen Johnson” wins best director
award)
• 1994: R.E.M everybody hurts (Jake Scott) wins best director award
(ANALYSIS ON BLOG)
• Launch of VH1 in UK
• 1999: Fatboy slim: Praise you ( spike jonze|) wins best director award
• 2001: Launch of MTV Dance