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Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

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Lucy James
Lucy James

ad:tech London 2012 Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives Scott Seaborn, Executive Creative Director, XS2 Christelle Chan, Marketing Director, Hotels.com James Connelly, Managing Director, Fetch

Business
1  sur  7
Post PC era London 2012
Our approach is an evolution 1 2 3 Deals focus Hotel Hotel approach Marketplace Retailer Call centre Internet Mobile
Align and Invest across product, supply & marketing
Multi channel marketing Above the line Apps Campaigns Social Multi platform Multi channel CRM – mobile optimised On-site Mobile Search
Last minute booking
Follow the growth NA LATAM EMEA APAC iOS Android Windows
Mobile Journey September 2012

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Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)