2. I am Lucy Hall, I’ve been
running a social media agency
for years now and have
collected thousands of leads
and generated 100’s of
thousands of pounds for my
clients. In this FREE Bumper
eBook I give you an insight into
the type of content I create
everyday for my clients to give
you some ideas and inspiration
for your next social media post
3. 1. Answer a question
The best blog post you can write about is the answer
to your most frequently asked questions, that way
you have a hub to refer people to and you have
valuable content for people to read when they are in
the buying decision making process.
2. Ask a question
Is there something you have a burning question
about? – Perhaps you can call on your loyal audience
and ask which image they prefer for your blog post
or idea. – Make your community feel like you consult
them and that their opinion is important to you.
3. Tutorial
Tutorials rock, because you are teaching people.
People learn, it works they look up to you! They tell
a friend about this ‘expert’ online that taught them
to do something great and the word spreads!
4. 4. Case Study
People like to see results and love a good case
study that shows how something was achieved
and how results were driven.
5. Lists
Lists are very readable and shareable, the content
can be consumed easily and points can be
skimmed. For example 10 best Quotes about
Marketing
6. Vlog
Create a vlog about a conference you are
attending in your industry this way people will get
a taste of your personality and flair.
5. 7. Tips
By giving away tip and knowledge you
are helping your community and
empowering them!
8. Book Reviews
If you’ve read a great book that you
think will be of great value to your
community too, review it and tell people
the bits that could help them, even if
you give the best information away, at
least they will save time by not having to
read it themselves it’s an all round
winner!
9. Response to famous blogs
Articles do go viral, especially quirky,
funny, inspirational or controversial
posts , make most of your blog by
writing a public response to something
you agree with or don’t agree with.
6. 10. Infographics
You may have some great information about
your industry and some excellent facts and
figures, trouble is most people don’t want to
trawl the article for the key points. You could
take the key elements of the data and create
a funky infographic
11. Quotes
If a great quote rings true for you chances are
it will with your network, make a quote or a
saying look really awesome by adding it to
photograph or designing an image to grab
attention. PicMokey.com and Canvas.com are
great and easy/ free online tools for doing
this.
7. 12. Sketches and Doodles
If you can rub together a quick yet, good sketch,
try it and photograph it. Make sure it appeals to
your community and post it to your social
networks, you may write down a question and
post it rather than using an image or digital
media to create it.
13. Opinions
This is sketchy ground because on one hand
your opinion could alienate some of your
audience, on the other hand it could be highly
praised. If you just go along with what everyone
else does you’ll never create compelling
content, use your opinion and be controversial.
It works to stir emotion in people, prompting a
responses.
8. 14. ‘Caption this’
Post a photograph on social media – ask fans to
write a caption for the photograph (this works
great on Facebook pages)
15. Promote other Facebook pages:
Help out other businesses you know through
networking or events and tag or share their
Facebook page on yours.
16. Share breaking industry news:
Show that you are on top of your game by
sharing breaking news from your industry.
9. 17. Holidays and Special Days.
Share content around holidays such as
Halloween or Christmas. There are also
special days such as Chocolate day and
Chidlren’s Day. Wish your fans good will
and post relevant content that fits in with
these days.
18. Offer a Free eBook
Collect email addresses for your email list
by giving away a free ebook or great
exclusive content
10. 19. Fan of the month / week
Show that you acknowledge your fans or followers by
highlighting a fan of the week!
20. Promote another business’s sale:
Share a link to a voucher or sale from a complimentary
(not competing) business.
21. Statistics.
Using powerful numbers can encourage retweets and
shares, you could also create an infographic on Canva for
these stats.
11. 22. Fill in the blanks questions –
i.e.., I love puppies because
23. Behind-the-scenes photos
Take selfies of pictures of yourself, your employees
to how your human side and give people a sneak
peak of your world.
24. Products – Hidden Products
Rather than sharing new products, you can use pic
monkey to fade your image out or add an overlay
and then ask your audience to guess what they
think is behind the image.
12. 25. Inspirational boards / Collages
Share Pinterest boards that inspire people,
create boards and then embed them into
blog posts with a description or share
individual images from the boards on your
social networks.
26. Hold a Market Night or Flash Sale
Offer a one night only sale on your facebook
page – just make sure you include links to
the purchase page.
27. Use Tools such as Canva or Pic Monkey
To create high quality and compelling
content.
13. 28. Twitter Cards
Use Twitter cards to drive more engagement and
collect more leads
29. PowerPoint Video
Create a video using powerpoint, write your
message and then speak over it whilst using the
powerpoint recording software
30. Use High quality images
Use high quality images on your blog posts and
social media posts, Dollarphoto club is great for
high quality low cost images and on canva you
can create great graphics with fantastic
templates
14. 31. Fiverr
Go to Fiverr.com and check out what people
are offering! – Get a high quality graphic or
video made with your branding on. You can
even get articles written and your pinterest
taken care of!
32. Interviews
Interview someone heavy weight in your
industry of field – they will also more than
likely share the video / post or podcast to
their larger audience
33. Story Series
Put together a series of posts that make up
to a stimulation story, everyday you release
a new part of the story via an image on
facebook or google plus – leave your
audience wanting to know more!
15. 34. Hashtags
Use Hashtags when something is trending
to join the conversation and make your
brand image and voice go further
35. Join in groups
Join in conversations in facebook groups or
ask questions. This way you can help to
increase your brand reach by connecting
with new people.
36. Set up a group on facebook
Set up a private group on facebook for your
very special customers or colleagues, share
competitions and gift vouchers inside as a
way to say thank you for being a great
client.
16. 37. Testimonials
Never brag! But do post
testimonials from happy
customers thanking them for
being such a wonderful customer.
38. Competitions
Run Competitions for your fans
(just make sure you don’t break
the rules) use an app such as
Antavo to collect email addresses
for your mailing list.
39. A Day in the life of..
Give an overview of your job and
what you do in a typical day.
17. 40. Themes
Come up with weekly themes – this works
really well if you have lots of products, one
week it could be around happiness and the
next colours. Share content all week based
around these themes.
18. And Finally…
Tips for keeping the content flowing
Create an editorial calendar, make a note of what you’ll
be sharing each week / month.
You may wish to schedule blog posts or tweets (as long
as you are ready to engage when the content goes out)
Dream up an image series 1-10 tips post one every week
or day., you can post each image on your blog and go
into more detail before posting the image and link to
your social networks.
Run a survey using survey monkey asking what your
audience wants to know, you could offer free content or
a goody for completing or run it as a prize draw. When
you have the information you can use it to create more
content – after all, knowledge is power!
Remember always be brave! Don’t just do what
everyone else is doing, make it yours and never rework
someone else’s content, always be original! Evoke
emotion and cause debate be a thought leader!
Happy Content Creating!