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I am Lucy Hall, I’ve been 
running a social media agency 
for years now and have 
collected thousands of leads 
and generated 100’s of 
thousands of pounds for my 
clients. In this FREE Bumper 
eBook I give you an insight into 
the type of content I create 
everyday for my clients to give 
you some ideas and inspiration 
for your next social media post
1. Answer a question 
The best blog post you can write about is the answer 
to your most frequently asked questions, that way 
you have a hub to refer people to and you have 
valuable content for people to read when they are in 
the buying decision making process. 
2. Ask a question 
Is there something you have a burning question 
about? – Perhaps you can call on your loyal audience 
and ask which image they prefer for your blog post 
or idea. – Make your community feel like you consult 
them and that their opinion is important to you. 
3. Tutorial 
Tutorials rock, because you are teaching people. 
People learn, it works they look up to you! They tell 
a friend about this ‘expert’ online that taught them 
to do something great and the word spreads!
4. Case Study 
People like to see results and love a good case 
study that shows how something was achieved 
and how results were driven. 
5. Lists 
Lists are very readable and shareable, the content 
can be consumed easily and points can be 
skimmed. For example 10 best Quotes about 
Marketing 
6. Vlog 
Create a vlog about a conference you are 
attending in your industry this way people will get 
a taste of your personality and flair.
7. Tips 
By giving away tip and knowledge you 
are helping your community and 
empowering them! 
8. Book Reviews 
If you’ve read a great book that you 
think will be of great value to your 
community too, review it and tell people 
the bits that could help them, even if 
you give the best information away, at 
least they will save time by not having to 
read it themselves it’s an all round 
winner! 
9. Response to famous blogs 
Articles do go viral, especially quirky, 
funny, inspirational or controversial 
posts , make most of your blog by 
writing a public response to something 
you agree with or don’t agree with.
10. Infographics 
You may have some great information about 
your industry and some excellent facts and 
figures, trouble is most people don’t want to 
trawl the article for the key points. You could 
take the key elements of the data and create 
a funky infographic 
11. Quotes 
If a great quote rings true for you chances are 
it will with your network, make a quote or a 
saying look really awesome by adding it to 
photograph or designing an image to grab 
attention. PicMokey.com and Canvas.com are 
great and easy/ free online tools for doing 
this.
12. Sketches and Doodles 
If you can rub together a quick yet, good sketch, 
try it and photograph it. Make sure it appeals to 
your community and post it to your social 
networks, you may write down a question and 
post it rather than using an image or digital 
media to create it. 
13. Opinions 
This is sketchy ground because on one hand 
your opinion could alienate some of your 
audience, on the other hand it could be highly 
praised. If you just go along with what everyone 
else does you’ll never create compelling 
content, use your opinion and be controversial. 
It works to stir emotion in people, prompting a 
responses.
14. ‘Caption this’ 
Post a photograph on social media – ask fans to 
write a caption for the photograph (this works 
great on Facebook pages) 
15. Promote other Facebook pages: 
Help out other businesses you know through 
networking or events and tag or share their 
Facebook page on yours. 
16. Share breaking industry news: 
Show that you are on top of your game by 
sharing breaking news from your industry.
17. Holidays and Special Days. 
Share content around holidays such as 
Halloween or Christmas. There are also 
special days such as Chocolate day and 
Chidlren’s Day. Wish your fans good will 
and post relevant content that fits in with 
these days. 
18. Offer a Free eBook 
Collect email addresses for your email list 
by giving away a free ebook or great 
exclusive content
19. Fan of the month / week 
Show that you acknowledge your fans or followers by 
highlighting a fan of the week! 
20. Promote another business’s sale: 
Share a link to a voucher or sale from a complimentary 
(not competing) business. 
21. Statistics. 
Using powerful numbers can encourage retweets and 
shares, you could also create an infographic on Canva for 
these stats.
22. Fill in the blanks questions – 
i.e.., I love puppies because 
23. Behind-the-scenes photos 
Take selfies of pictures of yourself, your employees 
to how your human side and give people a sneak 
peak of your world. 
24. Products – Hidden Products 
Rather than sharing new products, you can use pic 
monkey to fade your image out or add an overlay 
and then ask your audience to guess what they 
think is behind the image.
25. Inspirational boards / Collages 
Share Pinterest boards that inspire people, 
create boards and then embed them into 
blog posts with a description or share 
individual images from the boards on your 
social networks. 
26. Hold a Market Night or Flash Sale 
Offer a one night only sale on your facebook 
page – just make sure you include links to 
the purchase page. 
27. Use Tools such as Canva or Pic Monkey 
To create high quality and compelling 
content.
28. Twitter Cards 
Use Twitter cards to drive more engagement and 
collect more leads 
29. PowerPoint Video 
Create a video using powerpoint, write your 
message and then speak over it whilst using the 
powerpoint recording software 
30. Use High quality images 
Use high quality images on your blog posts and 
social media posts, Dollarphoto club is great for 
high quality low cost images and on canva you 
can create great graphics with fantastic 
templates
31. Fiverr 
Go to Fiverr.com and check out what people 
are offering! – Get a high quality graphic or 
video made with your branding on. You can 
even get articles written and your pinterest 
taken care of! 
32. Interviews 
Interview someone heavy weight in your 
industry of field – they will also more than 
likely share the video / post or podcast to 
their larger audience 
33. Story Series 
Put together a series of posts that make up 
to a stimulation story, everyday you release 
a new part of the story via an image on 
facebook or google plus – leave your 
audience wanting to know more!
34. Hashtags 
Use Hashtags when something is trending 
to join the conversation and make your 
brand image and voice go further 
35. Join in groups 
Join in conversations in facebook groups or 
ask questions. This way you can help to 
increase your brand reach by connecting 
with new people. 
36. Set up a group on facebook 
Set up a private group on facebook for your 
very special customers or colleagues, share 
competitions and gift vouchers inside as a 
way to say thank you for being a great 
client.
37. Testimonials 
Never brag! But do post 
testimonials from happy 
customers thanking them for 
being such a wonderful customer. 
38. Competitions 
Run Competitions for your fans 
(just make sure you don’t break 
the rules) use an app such as 
Antavo to collect email addresses 
for your mailing list. 
39. A Day in the life of.. 
Give an overview of your job and 
what you do in a typical day.
40. Themes 
Come up with weekly themes – this works 
really well if you have lots of products, one 
week it could be around happiness and the 
next colours. Share content all week based 
around these themes.
And Finally… 
Tips for keeping the content flowing 
Create an editorial calendar, make a note of what you’ll 
be sharing each week / month. 
You may wish to schedule blog posts or tweets (as long 
as you are ready to engage when the content goes out) 
Dream up an image series 1-10 tips post one every week 
or day., you can post each image on your blog and go 
into more detail before posting the image and link to 
your social networks. 
Run a survey using survey monkey asking what your 
audience wants to know, you could offer free content or 
a goody for completing or run it as a prize draw. When 
you have the information you can use it to create more 
content – after all, knowledge is power! 
Remember always be brave! Don’t just do what 
everyone else is doing, make it yours and never rework 
someone else’s content, always be original! Evoke 
emotion and cause debate be a thought leader! 
Happy Content Creating!
40 Content Ideas For Your Social Networks

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40 Content Ideas For Your Social Networks

  • 1.
  • 2. I am Lucy Hall, I’ve been running a social media agency for years now and have collected thousands of leads and generated 100’s of thousands of pounds for my clients. In this FREE Bumper eBook I give you an insight into the type of content I create everyday for my clients to give you some ideas and inspiration for your next social media post
  • 3. 1. Answer a question The best blog post you can write about is the answer to your most frequently asked questions, that way you have a hub to refer people to and you have valuable content for people to read when they are in the buying decision making process. 2. Ask a question Is there something you have a burning question about? – Perhaps you can call on your loyal audience and ask which image they prefer for your blog post or idea. – Make your community feel like you consult them and that their opinion is important to you. 3. Tutorial Tutorials rock, because you are teaching people. People learn, it works they look up to you! They tell a friend about this ‘expert’ online that taught them to do something great and the word spreads!
  • 4. 4. Case Study People like to see results and love a good case study that shows how something was achieved and how results were driven. 5. Lists Lists are very readable and shareable, the content can be consumed easily and points can be skimmed. For example 10 best Quotes about Marketing 6. Vlog Create a vlog about a conference you are attending in your industry this way people will get a taste of your personality and flair.
  • 5. 7. Tips By giving away tip and knowledge you are helping your community and empowering them! 8. Book Reviews If you’ve read a great book that you think will be of great value to your community too, review it and tell people the bits that could help them, even if you give the best information away, at least they will save time by not having to read it themselves it’s an all round winner! 9. Response to famous blogs Articles do go viral, especially quirky, funny, inspirational or controversial posts , make most of your blog by writing a public response to something you agree with or don’t agree with.
  • 6. 10. Infographics You may have some great information about your industry and some excellent facts and figures, trouble is most people don’t want to trawl the article for the key points. You could take the key elements of the data and create a funky infographic 11. Quotes If a great quote rings true for you chances are it will with your network, make a quote or a saying look really awesome by adding it to photograph or designing an image to grab attention. PicMokey.com and Canvas.com are great and easy/ free online tools for doing this.
  • 7. 12. Sketches and Doodles If you can rub together a quick yet, good sketch, try it and photograph it. Make sure it appeals to your community and post it to your social networks, you may write down a question and post it rather than using an image or digital media to create it. 13. Opinions This is sketchy ground because on one hand your opinion could alienate some of your audience, on the other hand it could be highly praised. If you just go along with what everyone else does you’ll never create compelling content, use your opinion and be controversial. It works to stir emotion in people, prompting a responses.
  • 8. 14. ‘Caption this’ Post a photograph on social media – ask fans to write a caption for the photograph (this works great on Facebook pages) 15. Promote other Facebook pages: Help out other businesses you know through networking or events and tag or share their Facebook page on yours. 16. Share breaking industry news: Show that you are on top of your game by sharing breaking news from your industry.
  • 9. 17. Holidays and Special Days. Share content around holidays such as Halloween or Christmas. There are also special days such as Chocolate day and Chidlren’s Day. Wish your fans good will and post relevant content that fits in with these days. 18. Offer a Free eBook Collect email addresses for your email list by giving away a free ebook or great exclusive content
  • 10. 19. Fan of the month / week Show that you acknowledge your fans or followers by highlighting a fan of the week! 20. Promote another business’s sale: Share a link to a voucher or sale from a complimentary (not competing) business. 21. Statistics. Using powerful numbers can encourage retweets and shares, you could also create an infographic on Canva for these stats.
  • 11. 22. Fill in the blanks questions – i.e.., I love puppies because 23. Behind-the-scenes photos Take selfies of pictures of yourself, your employees to how your human side and give people a sneak peak of your world. 24. Products – Hidden Products Rather than sharing new products, you can use pic monkey to fade your image out or add an overlay and then ask your audience to guess what they think is behind the image.
  • 12. 25. Inspirational boards / Collages Share Pinterest boards that inspire people, create boards and then embed them into blog posts with a description or share individual images from the boards on your social networks. 26. Hold a Market Night or Flash Sale Offer a one night only sale on your facebook page – just make sure you include links to the purchase page. 27. Use Tools such as Canva or Pic Monkey To create high quality and compelling content.
  • 13. 28. Twitter Cards Use Twitter cards to drive more engagement and collect more leads 29. PowerPoint Video Create a video using powerpoint, write your message and then speak over it whilst using the powerpoint recording software 30. Use High quality images Use high quality images on your blog posts and social media posts, Dollarphoto club is great for high quality low cost images and on canva you can create great graphics with fantastic templates
  • 14. 31. Fiverr Go to Fiverr.com and check out what people are offering! – Get a high quality graphic or video made with your branding on. You can even get articles written and your pinterest taken care of! 32. Interviews Interview someone heavy weight in your industry of field – they will also more than likely share the video / post or podcast to their larger audience 33. Story Series Put together a series of posts that make up to a stimulation story, everyday you release a new part of the story via an image on facebook or google plus – leave your audience wanting to know more!
  • 15. 34. Hashtags Use Hashtags when something is trending to join the conversation and make your brand image and voice go further 35. Join in groups Join in conversations in facebook groups or ask questions. This way you can help to increase your brand reach by connecting with new people. 36. Set up a group on facebook Set up a private group on facebook for your very special customers or colleagues, share competitions and gift vouchers inside as a way to say thank you for being a great client.
  • 16. 37. Testimonials Never brag! But do post testimonials from happy customers thanking them for being such a wonderful customer. 38. Competitions Run Competitions for your fans (just make sure you don’t break the rules) use an app such as Antavo to collect email addresses for your mailing list. 39. A Day in the life of.. Give an overview of your job and what you do in a typical day.
  • 17. 40. Themes Come up with weekly themes – this works really well if you have lots of products, one week it could be around happiness and the next colours. Share content all week based around these themes.
  • 18. And Finally… Tips for keeping the content flowing Create an editorial calendar, make a note of what you’ll be sharing each week / month. You may wish to schedule blog posts or tweets (as long as you are ready to engage when the content goes out) Dream up an image series 1-10 tips post one every week or day., you can post each image on your blog and go into more detail before posting the image and link to your social networks. Run a survey using survey monkey asking what your audience wants to know, you could offer free content or a goody for completing or run it as a prize draw. When you have the information you can use it to create more content – after all, knowledge is power! Remember always be brave! Don’t just do what everyone else is doing, make it yours and never rework someone else’s content, always be original! Evoke emotion and cause debate be a thought leader! Happy Content Creating!

Notes de l'éditeur

  1. HOW TO USE THIS TEMPLATE Use the text edit tools to enter your text. Double click on the coloured box to edit and change the colours Simply click on the image and delete then drag and drop or ‘insert > image’ to replace the background image with your image For more templates and video how to tutorials on using powerpoint as a design and marketing tool log in to Get It ByDeesign® http://www.getitbydeesign.co.uk/ © Get It ByDeesign®
  2. HOW TO USE THIS TEMPLATE Use the text edit tools to enter your text. Double click on the coloured box to edit and change the colours Simply click on the image and delete then drag and drop or ‘insert > image’ to replace the background image with your image For more templates and video how to tutorials on using powerpoint as a design and marketing tool log in to Get It ByDeesign® http://www.getitbydeesign.co.uk/ © Get It ByDeesign®
  3. HOW TO USE THIS TEMPLATE Use the text edit tools to enter your text. Double click on the coloured box to edit and change the colours Simply click on the image and delete then drag and drop or ‘insert > image’ to replace the background image with your image For more templates and video how to tutorials on using powerpoint as a design and marketing tool log in to Get It ByDeesign® http://www.getitbydeesign.co.uk/ © Get It ByDeesign®
  4. HOW TO USE THIS TEMPLATE Use the text edit tools to enter your text. Double click on the coloured box to edit and change the colours Simply click on the image and delete then drag and drop or ‘insert > image’ to replace the background image with your image For more templates and video how to tutorials on using powerpoint as a design and marketing tool log in to Get It ByDeesign® http://www.getitbydeesign.co.uk/ © Get It ByDeesign®