Contenu connexe Similaire à Fake Strategies vol1 - Utility for Mini (20) Fake Strategies vol1 - Utility for Mini1. ¿What kind of added utility could MINI create? May 2010 Fake Strategies vol.1 8. MINI is a tribal & cult brand, with a strong sentiment of belonging 9. but a value that enriches how they are Perhaps not just about functional technology 10. Meet the MINI driver Fun, Creative, Enthusiast 11. and MINI drivers really like interacting with each other Source: Motive Quest, Mini Drivers Study, 2007 14. PLAYFUL SHARE USEFUL DATA Be CONNECTED Feel COMMUNITY We are looking for a revolutionary concept in a car that works at the same level Notes de l'éditeur What makes MINI? Fun and sporty, with go-kart-like handling Fashionable, trendy and customizable MINImalism doing more with less FB: Mini 125000 fans MiniUsa 170000 fans MiniCountryman 40000