Luis Pablo Martinez, MBA

Austin, Texas Area United States

Consumer research expert. From proposal to study design and analysis to presenting key actionable strategy.

Advertising / Marketing / PR

Seven-years’ experience in leading customized consumer studies to advertising firms, state agencies, higher education institutions, and nonprofits. Provide qualitative and quantitative market research services designed to create a sustainable competitive advantage. Able to deliver generational, multicultural and total market studies. My quantitative skills consist of significance testing and advanced techniques such as discrete choice, multivariate analysis, and modeling. My qualitative research expertise includes focus group moderation, in-depth interviewing and social media research. Additionally, I can conduct behavioral economic experiments. Skilled at programming questionnaires in...