Rock in Rio: An adventure of live content coverage
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This document summarizes the use of real-time data and content at the Rock in Rio music festival in Brazil between 2015-2017. Key points: - Real-time data was collected from various channels and platforms to inform content creation and media strategies - Custom content was created for each social channel with a specific point of view - Data was analyzed in real-time in a "data bunker" and used to direct operations and content - Geotargeting and audience data provided insights to improve experiences for attendees - Real-time reporting helped distribute learnings across teams
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Rock in Rio: An adventure of live content coverage
- 1. REAL TIME CONTENT LUIZ TELLES Content and BI Director - Artplan - Brazil @ltelles The adventure of covering Rock in Rio Festival
- 5. A BIT OF HISTORY
- 6. 1985
- 8. 2018 MONITOR REPORTS INSIGHTS PUBLISH SOCIAL APP FB TW IG SC YT SPO LK SITE BOT SACEMAIL TVC PRINT OOH RADIO OPEN PAY TV CINEMA ESTACTIC DIGITAL OFF BANNERS SOCIAL ON CAMPAIGN ATIVAÇÕES MEDIA PARTNERS PR CONTENT CRM INFLUENCIA DORES PROMO LICENCING BI ROCK IN RIO
- 9. TO WHOM IS OUTSIDE THE CITY OF ROCK UNFORGETABLE EXPERIENCES PROVIDE TO WHOM IS INSIDE THE CITY OF ROCK BRAND MISSION:
- 10. THE CHALLENGE THE OPERATION THE DATA
- 11. THE CHALLENGE THE OPERATION THE DATA
- 12. FROM 2015 TO 2017
- 13. A NEW CITY OF ROCK THREE TIMES BIGGER
- 16. AUDIENCE ARTISTS STAGES ATRACTIONS PROJECTS BRANDS 700K TICKETS SOLD 200+ ARTISTS 120 PRESENTATIONS DURING 7 DAYS FROM 4 TO 7 STAGES NEW CITY - LARGER AND WITH MORE ATRACTIONS ACADEMY AMAZONIA LIVE 30+ BRANDS PARTNERS
- 18. Photo Vídeo Audio Text Galery Facebook Lives Instagram Lives Carrousel Quiz Interviews List / Top 10 Call to Action Boomerang Cinemagraph Gif Animation Twitter Moments Facebook Canvas Playlist Blog Site Media Display Performance Media Reach Media Engagement Media AR 360 Hyperlapse IG Stories FB Stories Drones
- 19. NEW POSSIBILITIES OF DATA COLLECTION ANALYSIS AND ACTION
- 20. THE CHALLENGE THE OPERATION THE DATA
- 21. THE TEAMS ON THE FIELD
- 25. PLANNING AHEAD ON CHANNEL PURPOSES
- 26. TWITTERNOW FACEPRIME INSTAMOTION YTBOX A SPECIFIC POINT OF VIEW OF THE EXPERIENCE TO EACH CHANNEL CUSTOM MADE CONTENT FOR EACH
- 29. BUT NOT EVERYTHING WAS EASY…
- 33. • SPECIAL TEAM DISCREETLY SEPARATED FROM THE OPERATION • SIMULTANEOUS UPDATE ON ALL PLATFORMS • PRE ALIGNMENT WITH PRESS • WEL STRUCTURED AND CONSISTENT SPEECH • REAL TIME MONITORING OF CONVERSATIONS 3% INTERACTIONS WERE OF ANGER
- 35. PHOTO LIVES VIDEO INFLUENCERS NEW AND OLD PARTNERS
- 43. THE CHALLENGE THE OPERATION THE DATA
- 45. REAL TIME DATA LAB DEMANDED AN INTEGRATED APPROACH
- 46. CHANNELS RIR HOSTING TRANSPORT TICKETING MONITORING ANALYTICS GEOTARGETING LICENCING EVENTS APP AUDIENCES RIR ACADEMY RESEARCH REAL TIME A POSTERIORI CONNECTING DATA FACEBOOK CONNECT DATA ECOSYSTEM BOT
- 47. VISUAL DATA IN THE BUNKER GAVE DIRECTION TO CONTENT AND MEDIA
- 48. GEOTARGETING AND MAPING ADDED LAYERS OF ACTION ON DATA
- 50. REAL TIME REPORTING HELPED TO DISTRIBUTE THE LEARNINGS
- 52. COLLECTION OF RESULTS ALLOWED A BETTER VIEW OF THE AUDIENCE
- 53. X RAY OF THE ROCKER AFINITY INTEREST FOR TRAVELING STUDENT STATUS PREFERED TRANSPORTATION TREE DONATOR APP USAGE MUSICAL PREFERENCE GENDER AGE TECHNOLOGY INTEREST LIFE STYLE OTHER FESTIVALS MOVEMENT AT THE CR
- 54. AND THEN?
- 56. DATA SCIENCE CONTENT MEDIA OPERATIONS CREATIVE PLANNING AUDIOVISUAL ARTIFICIAL INTELLIGENCE DMP VR 360 LIVE STREAMING PUSHAPP REALTIME DASHBOARDS AR GAME PHOTOGRAPHY MEDIAPARTNERS INFLUENCERS COMMUNITY MANAGEMENT REPORTERS GEOLOCATION 39 MM INTERACTIONS WITH OUR CONTENT 12 MM LIKES 4 MM SPONTANEOUS MENTIONS 16 MM LIVES IMPRESSIONS 1 MM SHARES +400K VISUALIZATIONS OF THE LIVES
- 60. THANKS