This document discusses the importance of email marketing and provides guidance on how to implement an effective email marketing strategy. Some key points include: email marketing allows you to directly reach customers on a daily basis; most customers are open to receiving updates and promotions via email from brands they like; tools exist to help create, test, and track email campaigns; and it's important to build an email list, write short and targeted messages, track engagement metrics, and avoid spamming customers.

1. E-Mail Marketing
By: Lara F. Abdulhadi
Blogger, Social Media Trainer, and Strategist

2. Direct Emails
• In a world where social media is being promoted as the
number 1 marketing tool in the world, you must not forget
that “E-Mail Marketing” is part of understanding Digital
Marketing.
• Through email marketing, you can achieve a direct
relationship with your customers, who with the use of Smart
phones get your emails delivered to their inbox instantly, and
without it, can still check their email addresses on daily basis,
as long as you don’t bombard them with information.

3. Will Customers Open your E-mail?
• Believe it or not, the answer is YES! Most people would like to
hear updates from their favorite stores, news, new releases,
discounts, and even electronic vouchers that entitle them to
discounts at your outlet.
• Beware, do not bombard your customers through Email
Marketing services, who will add your database to theirs and
harass them forever, getting your customers to unsubscribe,
build your own mailing list, and email your clients directly.

4. Samples of E-Mail Marketing
• Hotel or resort promoting a summer special
• Promoting free business seminars to your professional
network – including your LinkedIn network
• Online shopping portal providing codes that entitle fans to
discounts when shopping online
• A monthly business newsletter

5. E-Mail Marketing Tools
• Use a software that’s already installed to your work stations,
or an online software where you can control the content and
delivery of e-mails.
• Functions of E-mail Marketing Tools include:
– Create your email using online, easy to use templates
– Testing tools that let you know whether your message will get caught
in spam filters
– Tracking tools that tell you how many people opened your email,
reported as spam, ignore your email, or clicked on the link in your
email that takes your customers to your website

6. Building your E-mail List
– Make your list or e-newsletter sign-up forms very easy to
find
– Build trust, have a privacy policy
– Provide good incentives to subscribe

7. E-Mail Marketing Do’s
– Do keep your emails clean – ISPs will track the amount of
complaints customers have filed against you
– Do write short copy – customers will not read texty emails
– Do track clicks and conversions – How many people read
your email and what's the percentage of customers who
clicked to read more

8. E-Mail Marketing Dont’s
– Send videos, flash, or images in your email – Stick to HTML
– Don’t send massive amounts of emails – only send one
when it adds value to your customer and don’t send
newsletter more than once a month – if you can afford to
go quarterly with that content, it would be better
– Don’t send a mass email before sending it to your self first
to see exactly how it looks like and if you’ve missed on any
important info

9. Measuring your Success
– How do you measure the success of your
campaign? Start by answering the following
questions:
• Check your open rate (How many people opened the
email)
• Your Click-Through-Rate (CTR)
• Who never open their emails
• How many people unsubscribed from your list
• How many email clients/provided blocked your
messages

10. About the Author
Lara F. Abdulhadi
Blogger, Social Media Trainer, and Strategist
As a blogger, a trainer, and a social media strategist, Lara Abdulhadi
is focused on continuing a career in Digital Marketing with a focus
on Social Media. With a Bachelors Degree in Business
Administration and a Management of Information Systems
concentration, extensive experience in marketing and
communications where all focus was on the digital sphere, and a
Masters Degree in Business Administration, a mix of education,
work experience, and a capacity to stay up to date with various
social media networks and digital marketing techniques gives her
an edge to improve her know-how on daily basis, and train and
consult on strategies for a variety of clients.
Lara has developed strategies for a variety of high-profile, regional,
and international clients, including, The New York Institute of
Technology, Samsung, Ford, and many more.