1. Training Guide S10-2 Version: 15 th June 2009 Selling to Consumers KELVIN PANGILINAN Product Support Engineer Lenovo Consumer/Commercial MSI-ECS PHILIPPINES
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7. NB Portfolio Strategy-Product Category Mobility General computing G series Leading Tech User : Reassurance Seekers & Mobility Seekers Profile : smart choice with Good Enough Function & Good looking Price band($): Entertainment Y series User : Fashion & Family techies Profile : Elite, Multi-media Features. Price band($): U series Ultra Mobility User : Fashion & Family techies Profile : Elite, Ultra Thin & light Price band($): Net book S series User : Social networker Profile : Fashion Mobility , Web based performance Price band($):
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10. Who Is Our Customer Fashion Groups Gift Kids Home Application Internet Potatoes
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14. Quick Start - get connected to the web faster Get online, Instant Message & email, view photos, listen to music and more… all before loading into Windows; Quick Start means you can do things on your PC without waiting for the operating system to load. Stay connected on the move Simply press the Quick Start button when the netbook is powered off to discover a faster way to get online.
15. Integrated 3G connectivity (optional) Get high-speed mobile internet, anywhere, anytime with optional 3G technology built-in. Requires subscription from 3G network provider. Availability may be limited in some areas. Stay connected on the move Integrated Wi-Fi Wireless web access in Wi-Fi hotspots, offices and at home.
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17. The feature rich netbook Stereo speakers with Dolby® Headphone Dolby® Headphone optimizes audio output for headphones, creating a richer, wider field sound experience
18. The feature rich netbook Integrated 1.3M web camera Discrete integrated1.3M web camera for web conferencing. Multi-touch touchpad The multi-touch touchpad makes it easier to browse web pages and photos – ideal for situations on the move where you don’t have space for a mouse. Move your finger in a circle on the touchpad to scroll down webpages or files, whilst moving their fingers apart will zoom in and out of photos.
19. OneKey™ Rescue System With the touch of a button, users can restore the system and recover valuable data. The OneKey™ Rescue System interface allows the user to quickly diagnose where a system corruption occurs, ensuring that recovery is fast and effective. OneKey™ Rescue System consists of 3 modules which can be accessed before booting into the OS, or in the case of OneKey™ Recovery can also be accessed in Windows (with limited functionality):- OneKey™ AntiVirus Supports Norton Anti-virus, runs virus checking before entering operating system OneKey™ Recovery Backup and recover system and user data System Repair Automatically repair damage to critical system files The feature rich netbook
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24. Product Specification LENOVO IDEAPAD S10-2 NOTEBOOK TECHNICAL SPECIFICATIONS Processor Intel® Atom N270/N280 CPU Operating System Genuine Windows® XP Home / Linpus Linux® / DOS Display 10.1” Wedge Type: 1280x 720 , 1024x600 LED B/L Hard Disk Drive 160GB (5400 rpm) Memory 2GB DDR2 RAM 533MHz Graphics Card Intel® Integrated Graphics Media Accelerator 950 Camera 1.3M Integrated Camera Sound 2 Stereo Speakers, built-in microphone with Echo Cancellation and noise reduction. Dolby Headphone. Integrated Communications 10/100 M; Intel WiMAX/WiFi Link 5150 1x2 AGN (Echo Peak); Intel WiFi Link 5100 1x2 AGN (Shirley Peak); Non-Intel Wireless b/g; None-intel Wireless b/g/n; Bluetooth; Wireless WAN; WCDMA; CDMA2000; TD-SCDMA Weight 1.1kg (3 cell battery, HDD, system only) Dimensions 258*183*18-25.4mm (with 3 cell battery) Battery Life Approx. 4 hour (3-cell battery, 6 cell battery is an option, up to 7 hrs) Expansion 3 x USB2.0 ports, 4 x1 card reader(SD/MMC/MS/MS pro) RJ45, VGA, Single Built in MIC with Echo Cancellation and noise reduction; Headphone Included Software Onekey Rescue System, Lenovo Energy Management Software 3.0, Adobe Reader 8.1, NIS 2009, Windows Live tool bar, Veriface, Instant On, DDNi (Only for US), IE7.0, Fetion 2008(Only for CN), Office 2007 Trail(Only for Country except CN/Japan ), LPS for CN, GuardID (only for US), Office Pro JP(only for Japan), iFilter for Japan, Multi-touch touchpad
27. Revision Table Remove prior to customer use Release What’s Changed Page # Author Release Date V1.0 Initial Release All Guo Yang 2008.5.22
28. NB Portfolio Strategy-Product Category Mobility driven $600 $1200 Performance driven Cost driven Price band General computing Entertainment Leading Tech Entry Level U series Ultra Mobility Y series G series $1800
29. Page of 95 3000 Roadmap for FY07/08 H2 H1 200 7 H2 H1 C460/G400 N220 C510/G510 July July Oct 200 8 12W 14W 15W H2 2009 July G530(Dis/UMA) 14W Santa Rosa 15W Santa Rosa 2-sp 2.73kg 14W Montevina 12W Santa Rosa 2-sp 2.1kg 15W Montevina 2-sp 2.7kg G230 BOX ID 14R C430 14W Santa Rosa C465/G410 Aug (Platform refresh) 14W NAPA N440 Aug May 12W Montevina 2-sp EOL Marble ID G430(Dis/UMA) EOL ■ Available ■Developing July June EOL
40. New Intel platform, new graphics Mobile Intel® 45 Express Chipset Family (Cantiga) Graphics Faster Performance – Wi-Fi up to 450Mbps Continued advancements to Intel’s world leading microprocessors SSE4.1 perf gains to select apps up to 74% 1 Integrated HD-DVD and Blu-ray Targeting 2.5 hours HD playback battery life 3 50% improvement over Intel® 965GM chipset 2
46. Cutting Edge Capability – Easy Capture New UI Gesture recognition Take a picture Take a video Pictures browse Video browse Video effects Settings Use gesture to control picture capture, video record, and switch between picture shooting and video recording NEW ! Gesture recognition
47. Energy Management More easy UI – Easy to manage Powerful professional mode – Satisfied users’ professional requirement Easy switch– Easy switch mode by clicking the icon on the task bar Super Energy Saver– to extend battery life maximum
49. Competitors DELL 1420 Multi color and powerful function HP V3000 Fashion ACER 4720 Multimedia extravaganza
50. Competitors Analysis *Note: standard ports includes RJ11,RJ45,Headphone,LineIn, Microphone, DC IN, VGA, Expresscard(54) Item HP Presario V3000(3776tu) G430 Cosmetics IMR or painting IMR or painting, touch sensitive control Weight(kg) 2.5kg 2.45kg Size (mm) 334x 237x 26~39 334x 238.5x 30-36 mm Chipset 965PM/965GM GL40/GM45/PM45 GFX Integrated/NV 8400 GS 128M Integrated/NV 9300 GS 256M Audio feature Altec Lansing Super Chamber Speaker Wireless bg Non-intel 802.11bg/Intel agn Battery 6cell 2200mAh 6ell 2400/2600mAH Keyboard feature normal High touch Keyboard Camera none 0.3M(by model) Card reader None(5in1 in some model ) 4 in 1 Ports* 2~3*USB, 1394, S-video, HDMI(some) ,IR(some) 3*USB SW Office 2007 Student and Teacher Edition NIS 2008 (with 60 days of live update) HP PhotoSmart Essentials HP QuickPlay HP Games Powered by WildTangent CyberLink DVD Suite Muvee autoProducer Adobe Acrobat Reader Vongo NIS 2008 Lenovo Energy Management Software 3.1 OneKey Rescue System 6.0 VeriFace EasyCapture3.0 Power2Go 5.5Adobe Reader 8.1 Microsoft/Lenovo Portal Price RMB4999~6999 RMB4999 ~ 7999
51. Competitors Analysis *Note: standard ports includes RJ11,RJ45,Headphone,LineIn, Microphone, DC IN, VGA, Expresscard(54) Item HP Presario V3805tx G430 Cosmetics painting IMR or paintiong, touch sensitive control Weight(kg) 2.45kg 2.45kg Size (mm) 334x 237x 26~39 334x 238.5x 30-36 mm Chipset nVidia C61M(AMD) GL40/GM45/PM45 GFX NV 7150M Integrated/NV 9300 GS 256M Audio feature Altec Lansing Super Chamber Speaker Wireless 802.11 abg Non-intel 802.11bg/Intel agn Battery 6cell 2200mAh(about 2 hours) 6ell 2400/2600mAH Keyboard feature normal High touch Keyboard Camera none 0.3M(by model) Card reader 5in1 4 in 1 Ports* 3*USB, 1394, S-video 3*USB SW Office 2007 Student and Teacher Edition NIS 2008 (with 60 days of live update) HP PhotoSmart Essentials HP QuickPlay HP Games Powered by WildTangent CyberLink DVD Suite Muvee autoProducer Adobe Acrobat Reader Vongo NIS 2008 Lenovo Energy Management Software 3.1 OneKey Rescue System 6.0 VeriFace EasyCapture3.0 Power2Go 5.5Adobe Reader 8.1 Microsoft/Lenovo Portal Price RMB4599 RMB4999 ~ 7999
52. G430 PK V3000 G430 V3000 1, More comfortable Keyboard 2, Easier and more effective way to kill virus 3, Veriface 4, longer battery life 1, Brand speaker, more attractive
53. Competitors Analysis *Note: standard ports includes RJ11,RJ45,Headphone,LineIn, Microphone, DC IN, VGA, Expresscard(54) Item ACER Aspire 4710/4720 G430 Cosmetics painting IMR, touch sensitive control Weight(kg) 2.68 kg 2.45kg Size (mm) 344 x 246 x 37/42 mm 334x 238.5x 30-36 mm Chipset 965GM/PM GL40/GM45/PM45 GFX Integrated/NV 8600M GT Integrated/NV 9300 GS 256M Audio feature Dolby, SPDIF Super Chamber Speaker Wireless Bg/agn Non-intel 802.11bg/Intel agn Battery 6cell 2000mAh 6ell 2400/2600mAH Keyboard feature normal High touch Keyboard Camera Webcam 0.3M(by model) 0.3M(by model) Card reader 5in1 4 in 1 Ports* 4*USB, S-video 3*USB SW Acer® Empowering Technology (eNet, eLock, eRecovery, eSettings, ePower, ePresentation) Acer® Arcade Acer® GameZone Acer® GridVista Acer® Launch Manager Adobe® Acrobat® Reader CyberLink® PowerProducer™* Anti-virus (trial version) NTI CD-Maker™ NIS 2008 Lenovo Energy Management Software 3.1 OneKey Rescue System 6.0 VeriFace EasyCapture3.0 Power2Go 5.5Adobe Reader 8.1 Microsoft/Lenovo Portal others Price RMB4999~5999 RMB4999 ~ 7999
54. G430 PK 4710/4720 G430 4710 1, Lighter and smaller in width and depth 2, High gloss appearance 3, touch sensitive control 4, Veriface 5, longer battery life 1, Dolby and SPDIF
55. Competitors Analysis *Note: standard ports includes RJ11,RJ45,Headphone,LineIn, Microphone, DC IN, VGA, Expresscard(54) Item DELL Inspiron 1420 G430 Cosmetics Multi color painting IMR, touch sensitive control Weight(kg) 2.45kg 2.45kg Size (mm) 333x 244x 32~39 334x 238.5x 30-36 mm Chipset 965GM/965PM GL40/GM45/PM45 GFX Integrated/NV 8400M GS 128M Integrated/NV 9300 GS 256M Audio feature none Super Chamber Speaker Wireless Intel ag/agn Non-intel 802.11bg/Intel agn Battery 6cell /9cell 2600mAh 6ell 2400/2600mAH Keyboard feature normal High touch Keyboard Camera 2M(by model) 0.3M(by model) Card reader 8in1 4 in 1 Ports* 4*USB,1394,s-video 3*USB SW Dell Exclusive MediaDirect Instant Play Software Application No Anti-Virus/ Security Software requested Microsoft Works 8.5 NIS 2008 Lenovo Energy Management Software 3.1 OneKey Rescue System 6.0 VeriFace EasyCapture3.0 Power2Go 5.5Adobe Reader 8.1 Microsoft/Lenovo Portal others Price RMB5599~6599 RMB4999 ~ 7999
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As we can see from this chart, consumer notebook has 3 series. U stands for the ultra mobility products like U110. And Y is for the entertainment products which is the mainstream products that we are selling. G series products are general computing, they have some consumer features but are cost driven.
This slide is about the key offering of G series. Since G series is general computing, and is cost driven, the peace of mind is more important than the design and the capability. G series will have the OneKey Recovery system, the ergonomic keyboard, the energy management software and the read Comm connection management software. And it passed the RoHS and Energy Star as well. G series will have different design. The cover of the G series will use IMR technology, so the product will be like a firm and shining marble. The G series also has its form factor optimized, so it will slimmer than the current G series, and be competitive among competitors product. Besides, G series has other fashion designs such as touch-sensitive controls, we’ll see them later. G series will have the VeriFace software as well. Even the camera is an option, the customer can use external camera to use the VeriFace software. And although the G series product is not Dolby certificated, it will also have great sound effect. If we turn to next slide,
The VeriFace software has a new function that is 30 seconds video poster function. When the consumer is away from the laptop, their friends can leave a video message.
The G series will have the new Intel high definition audio card which brings better sound effect. The 14’ and 15’ G series will have 8cc chamber, this will help to make a better bass effect. All the speaker of G series is 1.5w, that make the sound louder and powerful.