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Interactive Marketing Plan - Mobile Marketing meets Social Media Marketing

  • 2.
  • 11. Logistic / Procurement / Optimization
  • 14.
  • 15. Build /own mobile database for future campaigns
  • 16. Create an engaging experience and increase brand loyalty
  • 17. Behavioral-target marketing; learn audience buying habits
  • 19. Fully customizable platform to suit any business needs
  • 20. Multiple keywords and trigger point configurations
  • 22. Registration required prior to receive any content
  • 23. 2 step opt-in verification process
  • 25. All user/platform communication is tracked, monitored and measured for auditing purposes and demographics
  • 27. “Story to tell”; your organization, your product or service
  • 28. Cornerstone of your social network marketing process, feeds into various “touch points”
  • 30. Increase search engine ranking and optimization
  • 31. Blog and micro-blogging, photo and video tagging, link back to website
  • 33. Maintained: site and content, discussions will happen and happen organically, “give somebody something to talk about” and they will
  • 34. Marketed: putting social content into “touch points”, target marketing, industry related sites
  • 35. Monitored/Measured: stuff measured is stuff happening; facebook, twitter, blog viewership, campaign performanceConfidential - L7z Group, LLC © 09-2010 www.L7zGroup.com New York – Fort Lauderdale 2
  • 36. INTERACTIVE MARKETING PLAN Print, Radio, TV, Email and Current Client List Note: Not all social media network mediums shown SOCIAL MEDIA MOBILE Managed Placementsthe more contacts each “touch point” below has, the more extensive your reach Content Viral Placementsthe more contacts each “touch point” below has, the more extensive your reach SMS Informational Campaign Blog EntriesContent tagged for external search optimization SMS Promotional Campaign Facebook Search Google, Yahoo Myspace SMS Broadcast Campaign Micro-Blogs Viral Content – Digg, Delicious, etc Flickr Web Widget Registration PhotosContent tagged for external search optimization and internal search optimization when using Flickr YouTube Viral Feeds - Plaxo, FriendFeed, etc Other Mobile Campaigns Relevant to your Industry and/or Business Continuity Focus twitter BlogSpot.comviral with subscribers, working with BlogCatalog.com, MyBlogLog.com, Technorati.com, etc. VideoContent tagged for external search optimization and internal search optimization when using YouTube LinkedIn WAP – Mobile Website Other Social Networks Relevant to your Industry APP - iPhone APP - BlackBerry APP - Android Your Website 3 Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com New York – Fort Lauderdale
  • 37.
  • 38. mobile media marketing SellPhone Marketing Tools Text “SMS”Short MessageService “MMS”MultimediaMessage Service “WAP”Wireless Application Protocol Bluetooth “LBS”Location Based Services “QR” CodesLocation Based Services “APPs”Applications Universal, all carriers, handsets equipped with camera and proper reader software Universal, all carriers, all handsets (iPhone, Android, RIM) Universal, all carriers, all handsets Universal, all carriers, all handsets with Bluetooth technology, feature must be set “on” to receive Universal, all carriers, all handsets Universal, all carriers, all handsets with browser feature access Not Universal, content delivery may be carrier specific 5 Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com New York – Fort Lauderdale
  • 39.
  • 40. P: 954 461.8689
  • 41. O: 646 329.6232
  • 42. F: 646 219.2484
  • 49. Text “MyL7z” to 83071 for a mobile & media specialist. (standard message rates may apply)6 Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com New York – Fort Lauderdale