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LutzFinger.com
Big Data & Critical
Thinking
Sep 2016
Twitter: @LutzFinger
Snapchat: LutzFinger
LutzFinger.com
Disclaimer
This presentation is solemnly my
own opinion and does not
necessarily represent the opinion of
my employers.
LutzFinger.com
Data Is Value?
LutzFinger.com
I was not alone…
LutzFinger.com
ASK the right Questions.
MEASURE the right data –
even if it is not Big data.
Take Actions and LEARN from
them.
?
LutzFinger.com
They Knew How To Make Money
LutzFinger.com
Google had the Right Question Leading to the Right Data
But They Had Not The Right Data
LutzFinger.com
ASK the right Questions.
MEASURE the right data – even if it
is not Big data.
Take Actions and LEARN from them.
?
LutzFinger.com
Harper Reed, CTO at Obama for America
BIG DATA IS “BULLSHIT”
LutzFinger.com
To Get Data is EASY
To Get The Right Data is HARD
To Get Insights is EASY
To Make Money of Data/Insights is
HARD
LutzFinger.com
SCHOOLSCOMPANIES KNOWLEDGESKILLSMEMBERS JOBS
LinkedIn's vision is to create economic
opportunity for every member of the global
workforce.
LutzFinger.com
The Right Data - But ...
300+ Million Member at LinkedIn
60.000 with a Job Title that might fit
19.000 who switched after 3 to 8 years
24 who had the same career path
LutzFinger.com
Describing Skills
Source: World Economic Forum - Human Capital Report 2016
LutzFinger.com
Talent On The Move
Source: World Economic Forum - Human Capital Report 2016
LutzFinger.com
Data by itself
is
USELESS
Information by itself
is often
USELESS
Only
Action
Counts!
Data Reporting
prescriptive, predictive,
actionable, data science
… the holy grail
LutzFinger.com
Data Business Cases .
• Banking: Card Fraud Detection
• Banking: Credit Scoring
• Media: Content Recommendation
• HR: Online Recruiting
• Health Care: Fraud Detection
• Medicine: Image Processing
• Medicine: Outliers Detection
• Education: Course Improvement
• Retail: Likelihood to Buy
• Books: Marketing Planning
• Manufacturing: Machine Failure Prediction
• Manufacturing: Optimization
• Insurance: Likelihood & Pricing
• Transportation: Route Planning
• Energy: Grid Utilization
LutzFinger.com
Everyone Tries … Many Just Start
Volum
n
ofD
ataBusiness
C
aseAdvanced
?
LutzFinger.com
Measure / Data is essential.
● Impactful
● Access
● Competitive
● Sustainable
LutzFinger.com
“Data is the new oil”
- World Economic Forum
Photo by William Warby under the Creative Commons (CC BY 2.0)
LutzFinger.com
LutzFinger.com
Photo by KOMUnews under the Creative Commons (CC BY 2.0)
LutzFinger.com
Data Might (Not) Be
A Barrier To Enter
LutzFinger.com
Data Might (Not) Be
A Barrier To Enter
LutzFinger.com
Does Size Matter?
LutzFinger.com
How Many Points For A Line?
LutzFinger.com
Summary
THE ASK is the hardest part, but there
are many use-cases to get started.
?
Take Actions and LEARN with the Right
Team and the Right Timing.
MEASURE / DATA is essential. Data needs to
create an impact as well as a sustainable
competitive advantage.
LutzFinger.com
Thank You

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