Social Media - Qwest Story
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Believe it or not, a lot of companies still see social media as a fad and think it may go away. As more and more people understand social media and realize the benefits of social tools, the more permanent it becomes. Discover why it’s important to design a social media strategy instead of jumping in to swim and having to dog paddle to stay afloat.
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Social Media - Qwest Story
- 1. Well Actually, there is a lot to about Social Media.. Joshua ‘Sipp’ Sippola @TalkToQwest Team Lead & Social/New Media Strategist @SippSippola - #CCSummit Measuring Success of Social Media Efforts Including R.O.I.
- 5. 3 Billion ‘Likes’ a day www.onlineschools.org
- 10. The Immediate Expectation: Not quite that simple..
- 12. S m a r t Specific Measurable Attainable Relevant Time-Bound Setting the Right Goals:
- 14. Our Approach to @TalkToQwest: 2008
- 15. Deeper Dive into Conversation: Paid Tools:
- 16. Deeper Dive into Conversation: Free Tools:
- 18. Establish Stakeholders from each Business Group as part of a ‘Core Team’. Build on your talent from within: Establish an Identity.
- 19. Listen Engage Act Accordingly Follow thru / Follow Up Conversations with Customers: L E F A
- 22. Wow Factor has R.O.I.:
- 23. Surprise and Delight has R.O.I.:
- 24. Conversation has R.O.I.: =
- 25. ‘ Experience Sharing’ has R.O.I.: =
- 26. Advocacy has R.O.I.:
- 27. Retention has R.O.I.:
- 28. Recommendations have R.O.I.:
- 29. 5000 X $71.84 ROI Example for proving worth of facebook. Goal = 2x the investment. = $359,200 / year or $29,933.33 / month In increased Revenue = Above ‘0’ = Positive R.O.I. $359,200 - $50,000 $50,000 ROI = = 6.184 A Positive R.O.I. (Avg. value a facebook fan spends with a company vs. non fans according to Syncapse Media industry study) http://www.syncapse.com/media/syncapse-value-of-a-facebook-fan.pdf 1 employee at $50,000/year
- 33. Joshua ‘Sipp’ Sippola @TalkToQwest Team Lead & Social/New Media Strategist Twitter - @Sippola [email_address] Thank You! Questions/Comments/Thoughts?