1. Jaime Lyn Bears
Assessing the Value of Prospect
Research for Non-Profits

2. Research Question
Does the completion of prospect research on an
individual result in the receiving of a gift to the
organization by that individual?

3. Research Model
completion
of prospect
research
reception of a
gift from
individual
prospected
H1

4. Data Collection Method
Sample Population: Members of Association of
Prospect Researchers for Advancement and
Prospect Listserv
Method: E-mail distribution of Survey Monkey
questionnaire asking 20 questions about the
process of prospect research and the results of the
research

5. Expected Results
The expected results are that the completion of
prospect research on an individual donor will lead
to engagement of that individual with the non-
profit organization, most likely through giving.

6. Expected Results
The expected results are that the completion of
prospect research on an individual donor will lead
to engagement of that individual with the non-
profit organization, most likely through giving.