3. SoftServe Confidential
SCOPE OF THE TALK
IN SCOPE:
- Why do companies need product manager?
- How product management works in service
companies and why it is more interesting than in
product companies?
- What are the PdM “features”?
OUT OF SCOPE:
- How to sell Product Management?
- How to land for a Product Management position?
- How to land for a Product Management position
@SoftServe?
4. WHY?
TALK ROADMAP
HOW? WHAT? QUESTIONS
Why do we need a Product
Manager?
Who the Product Manager
is?
What are his/her areas of the
responsibility?
Peculiarities of work in
service companies
compared to product
companies.
Activities and deliverables of
the Product Manager in
service companies
Any questions? (if we have
time)
WHO?
11. SoftServe Confidential
QUALITIES OF A GREAT ENTERPRISE PDM
• Visionary
• Great communicator with awesome negotiation skills
• Business developer with the strong business acumen
• Entrepreneurship spirit
• Emotionally intelligent
• Team player but leader
• Analytical mindset
16. SoftServe Confidential
Designer vs PDM
FOCUS
Designer Product design and experience. Focus on users.
PDM Product strategy and market acceptance. Focus on users and buyers.
17. SoftServe Confidential
A ROLE OF PRODUCT MANAGER IS TO:
- listen to the market to analyze buyer and user persona underserved needs, to prioritize
- uncover product opportunities
- define product roadmap according to business needs and market opportunities
- drive product to the success by all means