1. Stewardship and Donor
Relations
Lynne Wester
Donor Relations Guru
@donorguru

2. Donor Relations
Stewardship and
Impact reporting
Acknowledgment Recognition Engagement
Retention
Growth Influence
Nondonors

3. 3
Donor Relations and Stewardship
• Is there a better way to do this?
• What are some ways that we can better
serve our donors?
• What is someone else doing that we’re
not?
• Making innovation a priority
• Idea + Implementation = Innovation

4. We Need to Understand
• What they want
• How to deliver
• Treading water and assuming is
dangerous
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5. Don’t Overlook the Obvious

6. Time to Make Waves!
• Retention rates among first year
donors to your YMCA?
• What is your member donor
percentage?
• What does success look like?
• YU Then: Retention 48%
• YU Now: Retention 72%
• Impact and opportunity

7. The Facts:

8. Leveled Touches

9. Data Drives Strategy
• Loyalty Donors
• First Time Donors
• Planned Giving Donors
• Mid Level Donors
• 110% ... The next frontier
• Monthly Donors
• Anyone who needs extra Stewardship
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11. 11
Theory

13. In Practice at

14. It’s not about You!

15. 15
Involve Others

16. Those That Benefit, Thank
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17. Give a Helping Hand

18. Putting a Face to the Dollars

19. Better Together

20. Making Print Magical
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21. The Power of Storytelling

22. Simplicity Doesn’t Mean
Simple

23. Questions? Thank You!
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• Lynne Wester
• www.donorrelationsguru.com
• Follow me on Twitter @donorguru