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Knowlagent Surveys on
Contact Center Productivity

        Knowlagent – a leading agent productivity solution for the world’s 10 million

        call center agents – conducted two surveys designed to better understand

        key issues around managing contact centers and how these challenges

        impact overall business goals. The surveys focused on:

        •	 performance and productivity	                •	 technology

        •	 training and coaching	                       •	 corporate culture



          Productivity: Priority #1
          The majority of call center executives say increasing agent productivity is their top contact
          center management challenge for the year ahead. They report their concerns in 2012 are:


           59%        Increasing productivity



           41%        Aligning corporate goals and call center staff goals



          40%         Budget/funding restraints



           30%        Integrating online inquiries
                      with existing call center staff



           20%        Allocating staff resources
                      to online channels



             6%       Don’t know/unsure



             2%       Other                                              Multiple responses permitted
Knowlagent Surveys on
Contact Center Productivity



  We Want Outperformers!
  An overwhelming number of respondents, 96%,
  say improving performance of contact center agents is
  “very important” or “important.” Call center executives          When measuring agent performance, contact center
  are seeking to improve agent performance to:                     executives draw on many metrics, including:
         Increase customer satisfaction                                     Average time handling a call
  81%                                                              78%
       Increase first call resolution                                   Quality assurance scores
  72%                                                              69%
       Improve agent satisfaction                                       Customer satisfaction levels for customers whose calls they handle
  65%                                                              61%
       Make better use of agents’ idle time                             Total time they spend handling calls
  37%                                                              42%
       Reduce agent turnover                                            Time spent on after-call work
  30%                                                              40%
       Improve customer effort scores                                   Percentage of calls they transfer
  27%                                                              27%
       Increase time agents spend on training                           Value of sales made
  26%                                                              19%
       Increase time agents spend on coaching                           Net promoter scores for customers whose calls they handle
  26%                                                               17%
       Increase time agents spend on answering calls                    Training scores
  24%                                                              14%
       Reduce agent head count                                          Percentage of calls they place on hold
  19%                                                              14%
       Increase net promoter scores                                     Amount of time they spend on training
  19%                                                                9%
       Increase time agents spend answering other client needs
   17%
       Satisfy regulatory requirements
  14%                               Multiple responses permitted                                        Multiple responses permitted



  Every Second Counts
  Agents have an overall average of 49 minutes of
  idle time – wait time between calls – daily, according
  to contact center executives. They reported the amount of        The majority of idle time occurs in less than three-minute
  idle time per employee per day is:                               time slots. When it does occur, the reported occurrence is:

  27%      Less than 15 minutes
                                                                                 Don’t      less than
                                                                                 know       1 minute
   19%     16 to 30 minutes
                                                               more than
                                                                                    13%     12%
                                                               5 minutes
   11%     31 to 60 minutes
                                                                 4 to 5
                                                                          7%
                                                                                                                    2.5 minute
                                                               minutes                              1 to 2          average
   16%     1 to 2 hours                                                7%                           minutes
                                                                                                    29%
                                                                     3 to 4
                                                                   minutes
    6%     More than 2 hours
                                                                          7%
                                                                                    2 to 3
                                                                                  minutes
  20% Don’t?know/unsure ? ? ? ?
      ?       ? ? ?
                                                                                        18%
Knowlagent Surveys on
Contact Center Productivity



  Utilizing Agent Idle Time
  Contact center executives have a number of activities
  they’d like agents to complete during idle time, including:
  56%          Doing other
               off-phone work

  56%          Doing other
               off-phone work
                                                                                          by a workforce
                                                                                           management
  40%          Responding to interactions
               via other channels
                                                                                                 system
                                                                                                    17%
  40%          Responding to interactions
               via other channels                                                          by agents          by supervisors
   31%         Receiving coaching
                                                                       These tasks
                                                                       are allocated:
                                                                                         making their
                                                                                        own decisions
                                                                                                              59%

   31%        Receiving coaching                                                                 24%

  20%         Receiving online
              training

  20%         Receiving online
              training


  But 40%     of those polled say they are unable to allocate
  tasks to agents who are idle because...                                                           Don’t 1 hour
                                                                                                    know 6%
   15%                       Timing is too
                             unpredictable
                                                                                                      11%


   15%                       Timing is too
                             unpredictable     Agent idle time
                                                                       The smallest       1 shift

   14%                       Timeframes                                unit of time           18%               15 minutes
                                               occurs on average
                             are too short                             used to                                  33%
                                               in 2V minute
   14%                       Timeframes
                             are too short
                                               increments.
                                                                       schedule agent
                                                                       activity is:
    11%                      No process
                             in place
                                                                                               30 minutes
                                                                                                        32%
    11%                      No process
                             in place
  Multiple responses permitted




  Organizing Off-Phone Work
  Contact center leaders vary in how they structure off-phone work. When asked how structured, they report:


                                      30%
                                                                28%
                                                                                        21%
             16%
       Highly structured:
                               Moderately structured:
                                 Work is scheduled,
                                                         Lightly structured:
                                                         Work is completed
                                                                                  Not structured:
                                                                                 Work is completed            11%
       Work is scheduled,        but agents make         during downtime,        during downtime,         Miscellaneous
        with specific task      their own decisions       with specific task         at agent’s         Don’t know/unsure
          instructions.        on prioritizing work.        instructions.            discretion.               Other
       HIGH                                                                                    LOW
Knowlagent Surveys on
Contact Center Productivity



  Training Gaps in Organizations
  Training is one way for agents to utilize idle time,              Call center leaders say agents are not receiving their
  especially since almost half of call center leaders say           targeted allocation of training because:
  their agents do not receive training often. When asked
                                                                            Service level requirements don’t allow enough time
  about training frequency, they say agents receive it:             73%
                                                                        Training is not available
  Don’t know
                                                                    27%
                                                                        Time slots available for training aren’t long enough
    /not sure
            3%
                     Never       Very                               20%
                          4%     frequently                             Supervisors are unable to identify training requirements
                                 10%                                18%
                                                                        Training is too difficult to access
                                                                     7%                                Multiple responses permitted
                  Not too           Frequently
               frequently           37%
                      46%                                           Training agents has a positive impact on these six areas,
                                                                    according to call center leaders:

                                                                            Customer satisfaction
                                                                   69%
                                                                       Staff performance (results, sales)
                                                                   62%
                                                                       Staff productivity (efficiency, volume)
                                                                   56%
                                                                       Staff morale
                                                                   48%
                                                                       Regulatory compliance
                                                                   45%
                                                                       Staff turnover
                                                                   33%                               Multiple responses permitted




                                       About the Surveys
                                       In 2011, Knowlagent commissioned Ventana Research and Unisphere Research to conduct
                                       two separate surveys designed to better understand contact center operations. Survey
                                       respondents included nearly 500 call center managers, executives and operations leaders
                                       representing a mix of small to large, national and global companies across a wide range
                                       of industries. All of the respondents managed inbound call centers, with many providing
                                       support in a service center or help desk capacity. The majority of those questioned
                                       managed full-time, on-site employees.

                                       If you’re interested in a complete report with key findings from the surveys, visit
                                       http://info.knowlagent.com/fastfacts.html.

                                       About Knowlagent
  Knowlagent, Inc.                     Knowlagent provides the only call center software that increases agent utilization by
  11800 Amberpark Drive                delivering shrinkage activities during idle time. Knowlagent creates active wait time
  Suite 200
                                       through dynamically delivered sessions for common shrinkage activities between customer
  Alpharetta, GA 30009
  888.566.9457 phone                   interactions. Knowlagent’s solutions are on-demand, easy to use and require no capital
  678.356.3551 fax                     expenditures. More than 300,000 agents and managers around the world use Knowlagent’s
  www.knowlagent.com                   solutions every day. To learn more about Knowlagent, visit www.knowlagent.com.

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Call Center Fast Facts 2012 Infographic

  • 1. Knowlagent Surveys on Contact Center Productivity Knowlagent – a leading agent productivity solution for the world’s 10 million call center agents – conducted two surveys designed to better understand key issues around managing contact centers and how these challenges impact overall business goals. The surveys focused on: • performance and productivity • technology • training and coaching • corporate culture Productivity: Priority #1 The majority of call center executives say increasing agent productivity is their top contact center management challenge for the year ahead. They report their concerns in 2012 are: 59% Increasing productivity 41% Aligning corporate goals and call center staff goals 40% Budget/funding restraints 30% Integrating online inquiries with existing call center staff 20% Allocating staff resources to online channels 6% Don’t know/unsure 2% Other Multiple responses permitted
  • 2. Knowlagent Surveys on Contact Center Productivity We Want Outperformers! An overwhelming number of respondents, 96%, say improving performance of contact center agents is “very important” or “important.” Call center executives When measuring agent performance, contact center are seeking to improve agent performance to: executives draw on many metrics, including: Increase customer satisfaction Average time handling a call 81% 78% Increase first call resolution Quality assurance scores 72% 69% Improve agent satisfaction Customer satisfaction levels for customers whose calls they handle 65% 61% Make better use of agents’ idle time Total time they spend handling calls 37% 42% Reduce agent turnover Time spent on after-call work 30% 40% Improve customer effort scores Percentage of calls they transfer 27% 27% Increase time agents spend on training Value of sales made 26% 19% Increase time agents spend on coaching Net promoter scores for customers whose calls they handle 26% 17% Increase time agents spend on answering calls Training scores 24% 14% Reduce agent head count Percentage of calls they place on hold 19% 14% Increase net promoter scores Amount of time they spend on training 19% 9% Increase time agents spend answering other client needs 17% Satisfy regulatory requirements 14% Multiple responses permitted Multiple responses permitted Every Second Counts Agents have an overall average of 49 minutes of idle time – wait time between calls – daily, according to contact center executives. They reported the amount of The majority of idle time occurs in less than three-minute idle time per employee per day is: time slots. When it does occur, the reported occurrence is: 27% Less than 15 minutes Don’t less than know 1 minute 19% 16 to 30 minutes more than 13% 12% 5 minutes 11% 31 to 60 minutes 4 to 5 7% 2.5 minute minutes 1 to 2 average 16% 1 to 2 hours 7% minutes 29% 3 to 4 minutes 6% More than 2 hours 7% 2 to 3 minutes 20% Don’t?know/unsure ? ? ? ? ? ? ? ? 18%
  • 3. Knowlagent Surveys on Contact Center Productivity Utilizing Agent Idle Time Contact center executives have a number of activities they’d like agents to complete during idle time, including: 56% Doing other off-phone work 56% Doing other off-phone work by a workforce management 40% Responding to interactions via other channels system 17% 40% Responding to interactions via other channels by agents by supervisors 31% Receiving coaching These tasks are allocated: making their own decisions 59% 31% Receiving coaching 24% 20% Receiving online training 20% Receiving online training But 40% of those polled say they are unable to allocate tasks to agents who are idle because... Don’t 1 hour know 6% 15% Timing is too unpredictable 11% 15% Timing is too unpredictable Agent idle time The smallest 1 shift 14% Timeframes unit of time 18% 15 minutes occurs on average are too short used to 33% in 2V minute 14% Timeframes are too short increments. schedule agent activity is: 11% No process in place 30 minutes 32% 11% No process in place Multiple responses permitted Organizing Off-Phone Work Contact center leaders vary in how they structure off-phone work. When asked how structured, they report: 30% 28% 21% 16% Highly structured: Moderately structured: Work is scheduled, Lightly structured: Work is completed Not structured: Work is completed 11% Work is scheduled, but agents make during downtime, during downtime, Miscellaneous with specific task their own decisions with specific task at agent’s Don’t know/unsure instructions. on prioritizing work. instructions. discretion. Other HIGH LOW
  • 4. Knowlagent Surveys on Contact Center Productivity Training Gaps in Organizations Training is one way for agents to utilize idle time, Call center leaders say agents are not receiving their especially since almost half of call center leaders say targeted allocation of training because: their agents do not receive training often. When asked Service level requirements don’t allow enough time about training frequency, they say agents receive it: 73% Training is not available Don’t know 27% Time slots available for training aren’t long enough /not sure 3% Never Very 20% 4% frequently Supervisors are unable to identify training requirements 10% 18% Training is too difficult to access 7% Multiple responses permitted Not too Frequently frequently 37% 46% Training agents has a positive impact on these six areas, according to call center leaders: Customer satisfaction 69% Staff performance (results, sales) 62% Staff productivity (efficiency, volume) 56% Staff morale 48% Regulatory compliance 45% Staff turnover 33% Multiple responses permitted About the Surveys In 2011, Knowlagent commissioned Ventana Research and Unisphere Research to conduct two separate surveys designed to better understand contact center operations. Survey respondents included nearly 500 call center managers, executives and operations leaders representing a mix of small to large, national and global companies across a wide range of industries. All of the respondents managed inbound call centers, with many providing support in a service center or help desk capacity. The majority of those questioned managed full-time, on-site employees. If you’re interested in a complete report with key findings from the surveys, visit http://info.knowlagent.com/fastfacts.html. About Knowlagent Knowlagent, Inc. Knowlagent provides the only call center software that increases agent utilization by 11800 Amberpark Drive delivering shrinkage activities during idle time. Knowlagent creates active wait time Suite 200 through dynamically delivered sessions for common shrinkage activities between customer Alpharetta, GA 30009 888.566.9457 phone interactions. Knowlagent’s solutions are on-demand, easy to use and require no capital 678.356.3551 fax expenditures. More than 300,000 agents and managers around the world use Knowlagent’s www.knowlagent.com solutions every day. To learn more about Knowlagent, visit www.knowlagent.com.