3. Who Am I? I grew up in Dubai, in the U.A.E Dubai when I used to live there.
4. Who Am I? I grew up in Dubai, in the U.A.E Dubai today.
5. Who Am I? After university, got a job with Philip Morris International Creators of the Marlboro Brand Brand executive, Marlboro But no, I don’t smoke.
17. Who Or What Is A Blogger? Princeton: ““a person who keeps and updates a blog” But it’s not that simple.
18. Who Or What Is A Blogger? There are 3 types of blogs The personal blog The business blog The professional blog Each serve a different purpose and make money online in different ways
19. The Personal Blog Based on the life of an individual, celebrity or figure head in society Blog content can consist of very personal or casual posts, e.g. What that person ate for dinner Their stance on a political/ economical matter Stories, jokes and events Day to day life
24. The Business Blog A blog setup on behalf of a business Posts will mostly be official in manner Press releases Promotions New products Events Answer customer complaints/ feedback
27. Business Blog Examples http://www.communities.hp.com/online/blogs/default.aspx?GroupID=52
28. The Professional Blog Blogs for a living Makes money off his or her blog Blogs on a specific niche subject Sells products or services via their blog Content is informative in nature Tips and tutorials Advice
36. Free Blogging Platforms Pros Free to host your own domain name and blog Fast and easy to setup and start blogging Great for beginners Cons Inflexible design and usability Can be shut down at any time (you don’t own it) Is less professional (domain name, design etc.)
38. Self Hosted Blogs Pros Design can be customized in any way Wide selection of functionality More professional (design + domain name) You own the site Cons Need some technical knowledge to install and run Not free (hosting and domain must be purchased)
40. Self Hosted Wordpress Wordpress is the most widely used blogging platform on the Internet Some of the world’s most popular blogs/ websites run Wordpress Wordpress is open source and free Wordpress is well supported Themes Plugins Forum support
41. Self Hosted Wordpress It helps with Search Engine Optimization (SEO) Easy to add galleries and media Simple, clean designs Can be turned into member sites Directories can be added to it But most of all…
43. Wordpress Dashboard This is the ‘control center’ of your blog Here you add posts, control themes and other functions We refer to it as the ‘backend’ of your site
44. Adding Posts Adding posts can be done through the dashboard Functions similar to a word processor
45. Appearance and Themes Changing the look and feel of your site is simple via themes There are thousands of free themes online to use Adding functionality can be done through ‘widgets’ and ‘plugins’ There are thousands of plugins to increase functionality of your website
51. Google Search Statistics Google’s traffic to OBM is almost 90% It is the main source of search for most Malaysians It is the main source of search for most of the world (excluding China)
52. Google Keyword Tool The Google keyword tool displays total monthly searches for keywords Shows potential customers for a website/ online businesses More than 2 million searches for ‘fishing rods’ are done each month!
54. Google Paid/ Organic Search Results Google paid search advertising is a multi-billion dollar business Most targeted online advertising avenue Allows you to capture ‘searchers’ and make them into ‘buyers’ Users can control their daily budget Not widely used in Malaysia