Brand New Media Partners video production services

1. Fresh Video & Real Time Conversation Brand New Media Partners

2. Brand New Media Partners produces video conversations with people talking about brands and their product benefits and value. Our production and distribution services have minimal set-up and low costs, so you get more messages with more variety to reach more consumers.

3. "If we had any doubt that the consumer is in control, this is the perfect case study that proves it,” Brand Keys President Robert Passikoff said of the Skittles fiasco

4. So with all that potential, why is that so few people can name even two great, recent interactive advertising campaigns -- so few people in our own industry? For those tempted to respond, "Hey, wait a minute, what about 'Subservient Chicken?” . . . this breakthrough effort for Burger King is five years old.

5. Hitting your share of the 220 million internet prospects is hard. Engaging them, creating and maintaining a continuous, fresh conversation is expensive. How many shots are affordable and necessary?

6. It takes big bucks to produce the messages too. Bottom line production bids, assumes custom art, copy and production staff. Excludes extra costs for residuals or buyout, sizing and formats, or other materials.

7. Philosophy More messages mean more conversations. Your brand is big and needs hundreds of video messages to create a fresh dialog. Not an exercise in market research and nuanced strategy, let’s play in an innovation sand box and seek out the authentic and persuasive ways people talk about your brand. Let’s also backfill flat web pages with video that entertains, demonstrates, explains, and uses your brand.

8. A Fresh Content System A custom roadmap for production of new content on a regular basis: - Any volume frequency per day, week, year - Any location possible, Top 10 markets easy Initial consultation and review of communications objectives and strategies across multiple departments with communications needs. Recommendations for systems and processes; creative development and approval, distribution and curation; monetization and performance. Brand New Media Partners