1. Office of International Affairs

2. Team Members
Rong Jia
Lingwen Zhang
Shiyang Han
Vi Khuu
Chaymaa Akrad

3. Situation
• Lack of students who want to study abroad.
• China is the least popular choice for students.
• Students don’t see the value in studying
abroad.

4. 4
Objectives
Increase awareness of the ICB
program.

5. Target Audience
Victoria
o Sophomore – Communication Major
o Works at a local retail store
o Lives in an apartment in Denver
o Has Facebook
o Likes to Shop
o Enjoy delicious foods
o Loves Art

6. 6
Target Audience
Patrick
o Junior – Economic Major
o 21 years old
o Works at a local bank
o Lives in Littleton
o Worry about language barrier
o Enjoys surfing the web
o Like Nightlife
o Has Facebook

7. The Big Idea
ICB is the low cost Catalyst to a brighter career.

8. Other Benefits
• Lower tuition

10. Other Benefits
• Great foods
• Lots of cool places to visit

12. Other Benefits
• Credits will be transferred