1. CASE STUDY ETANA 2010 CASE STUDY ETANA

2. Each year Etana Insurance hosts their da RED evil Run to raise awareness for prostate and testicular cancer

3. “ Provocative” flashmobs were used at WITS & UJ

4. Flashmobs creating hype and awareness When did you last see a speedo on campus? 

5. The speedos moved across campus and highlighted the race and the social cause in a tongue & cheek way

6. CAMPAIGN REACH 51,000+

7. Awarded Most Provocative Campaign 2010 Youth Campus Campaign Awards

8. Find more case studies @ www.studentmarketing.co.za 0860 44 1234