1. CLIENT
RESERCH
LYDIA.

2. INTRODUCTION
• Firstly, I will be working for the NHS, making a campaign for
change aimed at 16- to 19-year-olds. This is made to promote a
healthier lifestyle and to show the positive impacts of changing
unhealthy habits. They are hoping to promote better hobbies to
change young peoples lives and make a bigger impact on
general health in that age group in order to encourage healthier
lifestyles by starting when people are young.
• I will also be preventing the use of underage drinking and
smoking to help adolescents make changes before an addiction
becomes serious and to help label the way they can prevent this

3. CLIENT RESEARCH
The NHS is made up of a wide range of organisations that are made to
support patients and carers. They promote high quality health and care for all,
and try and give the best outcomes for patients. Everyone in the uk is legally
a patient of the NHS that whether if they only visit doctors practicians or
hospitals.
The NHS have multiple hospitals and practicians around the uk to maintain a
stable place that many people can visit locally.
They work with many organisations such as the local councils, social care
providers and many others to improve the health of the population , improve
the quality of care, tackle inequalities and deliver care more efficiently.
They support many people by saving lives, expanding lifelines and welcoming
new lives to the world. The NHS is one of the most important organisations in
the UK as it is worth a near £192.3 billion in the uk alone.
The NHS was introduced the 5th July
1948 to try and provide universal,
comprehensive and free health care.
The NHS motto is commitment to quality
of care. compassion. improving lives.
everyone counts
The NHS act was brought under parliament in 1946, that
aimed to provide benefits to all those in need. The service
was based on recommendations in the 1942 Beveridge
report which is called for a state welfare system. The birth of
the NHS was in park hospital in Davyhulme, Manchester.

4. SUBJECT MATTER
Better Health is an NHS campaign to try and kickstart peoples health. They offer support
on how to lose weight, quit smoking, get active and to drink less.
They have different drop down tabs to help separate ways this can be done.
They also offer many apps at the bottom of the page for people to download such as the
NHS weight loss plan , the food scanner app and the active 10 app. These are all free
and offer professional advice as well as an allocated time frame on when to have active
days and rest days.
Better Health also has a mind matters link that helps people look into mental health
wellbeing. Stating that the mind is just as important as the body. In this section there
attachment's that help with anxiety easing, money worries as well as breathing exercises
to increase a steady pace.
This is also aimed at younger children who may suffer from mental health difficulties and
it looks at ways this can be prevented at young age.
There is many suggestions for professional help however there is also advice on how to
help friends in case professional help increases anxiety.

5. DRINKING AND SMOKING
I have decided to look at both drinking and smoking as I feel like it is a topic well knows within
teens and my target audience. According to research 31% of 12 to 20 year-olds drink currently and
95% of adults started smoking by the age of 20 (google).
I know that smoking and drinking is very unhealthy for the body and the mind as it can cause early
deaths, liver damage , and cancer. This is something that the NHS have been concerned about for
many years.
- The stop smoking campaign was introduced In 1999 to try and reduce health inequalities and
improve health among local populations.
There was also laws that stopped adults smoking in cars with young adults under the age of 18 as
a passenger, this was introduced in 2015 . This also stopped people smoking indoors for example
in restraunts , hotels and shopping centres.
- In 2006 the uk government introduced the drink aware scheme to stop people drinking and
binging.
The government also made it illegal to drink under the age of 18 and this can lead to fines and
arrests.

6. AUDIENCE RESEARCH
• The audience I am going to be aiming at is 16–20-year-olds over the
uk.
• I am going to look deeper into the areas that have a higher rate in
smoking and drinking at a young age. I have decided to focus further into
predicting the incline rate into what areas might increase the rate of
underage smoking and drinking within the next five years.
https://www.cdc.gov/alcohol/fact-sheets/underage-drinking.htm
- In 2019 , 29% drank alcohol , and 14% binge drank.
- 9% of 12 to 20 year old also binge drank within 30 days.
These can lead to bad grades within education, increase the rate of suicide and
unplanned pregnancy etc.
- Smoking one cigarette can take 11 minuets of a life
- It harms nearly every organ in the body
- 30% of teen smokers will continue to smoke and die from
a related disease.
- More likely to increase panic attacks and anxiety
I am going to aim to make a digital survey
to ask questions on how young adolescents
how they feel about this topic to get more of
an understanding.

7. PREVIOUS CAMPAIGN
Act FAST- this is one example of a previous campaign, as it
was made to help the prevention of strokes. They state that
there are many signals to show a stroke before it hits. Using
the FAST approach reduces permanent disability. They use
these ideas
- Face – can they speak? Has their face fallen on one side?
- Arms- can they raise both their arms?
- Speech- are they slurring their speech ?
- Time- to call 999 if you see any of these occurring.
Covid 9, “catch it , bin it, kill it” – this was one of the latest
campaigns to help reduce the rate of covid 19. they wanted to
reveal the importance of ventilation and as well as aim to raise
awareness of the need for good respiratory ventilation and to
encourage correct coughing and sneezing with the use of a
tissue. https://www.cdc.gov/alcohol/fact-sheets/underage-drinking.htm
Dementia friends- this was a
campaign made to encourage
people to become an ambassador
to help communicate with people
who may suffer with dementia.
They can apply by speaking to
someone who currently is a
member or watching a video. This
can enable them to be a carer and
a friend for patients
https://www.england.nhs.uk/2014/05/dementia
-friends/

8. EXISTING PRODUCTS (TV/PRINT
ADVERTS)
Here we can see some of the existing
products that the NHS made. For
example here is a tv advert that shows
what seems to be the effects of smoking
running through the mans veins.
Showing how fast the harm can occur.it
is a zoomed in shot facing down on the
man. This can highlight the feeling of
him being lost as there is no other focus
except the man and the effects of the
smoke. This is seen through an
establishing shot
In the advert above we can
see the man crying about it
being “too expensive”.
Further into the advert it
shows him as a cigarette
being abandoned seen in the
extreme close up.
https://www.gov.uk/government/news/relaunch
-of-the-act-fast-campaign-to-improve-stroke-
outcomes
In the image, we can see the cigarette
leaking blood and tar showing what goes
into the lungs overtime someone
smokes. It has been shown through an
insert shot and focuses on an
uncomfortable graphic image. This is
important as it will distract the viewer
from thinking the habit is healthy by
showing the true impacts.
All of these adverts show the
negative effects of smoking and
how it can lead to financial
difficulties health issues and
overall lowering life capacity. It
attempts to show graphic
images and videos so that
people will alter their decision to
not smoke. Through different
shots and sizes as well as the
grafication .

9. EXAMPLES
This is a very harsh advertisement that was
released to highlight the effect of smoking in the
same household as a young child. As we can see
the child is being choked by a hand that is visually
smoke. This is trying to show that smoking can also
effect a child and cause early stages of cancer as
proven by the NHS. This was then stopped in 2015
when they banned smoking in cars as well as in
2007 when smoking was stopped indoors.
Therefore this shows that smoking can harm a child
too trying to prevent families from doing this.

10. EXAMPLES
This is a screenshot from an NHS advert
showing what can happen as someone drinks
more. The whole advert consists of one man
drinking a pint of beer, and a lump getting
bigger and bigger in the bottom. As what
appears to be a tumour gets bigger more
serious music is visible and the mood drops
highlighting the effects of drinking alcohol as it
can cause cancer and can also be deathly as it
reduced life span.

11. REFERENCE
Client research
https://www.england.nh
s.uk/get-involved/nhs/
Nhs budget -
https://www.kingsfu
nd.org.uk/
https://www.cdc.gov/alcohol/fact-sheets/underage-
drinking.htm
Smoking
https://usmc-mccs.org/articles/9-facts-
about-teen-smoking/
STROKE PREVENTION -
https://www.gov.uk/governme
nt/news/relaunch-of-the-act-
fast-campaign-to-improve-
stroke-outcomes
https://www.gov.uk/govern
ment/news/new-
campaign-to-stop-covid-
19-hanging-around
https://www.england.nh
s.uk/2014/05/dementia-
friends/
https://www.nhs.uk/b
etter-health/ - better
health