13. We have not considered social media for our marketing strategy yet
Prefer using traditional marketing tools
We feel Social Media is overrated
Other, please specify
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14. 42%
We have not considered social media for our marketing strategy yet
Prefer using traditional marketing tools
We feel Social Media is overrated
Other, please specify
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15. 42%
We have not considered social media for our marketing strategy yet
Prefer using traditional marketing tools
We feel Social Media is overrated
Other, please specify
zondag 23 oktober 11
16. 42%
17%
We have not considered social media for our marketing strategy yet
Prefer using traditional marketing tools
We feel Social Media is overrated
Other, please specify
zondag 23 oktober 11
17. 42%
42%
17%
We have not considered social media for our marketing strategy yet
Prefer using traditional marketing tools
We feel Social Media is overrated
Other, please specify
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18. Do you use Social
Media in your
communication to
meeting planners?
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22. 8%
8%
50%
33%
We have not yet put a Social Media strategy together for this segment
We don’t feel this is the right tool for this audience
We are still researching if social media should be used when communicating with meeting p
We have not thought about it yet
Other, please specify
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23. Do you use Social
Media to reach out to
leisure travelers?
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118. 1. Get Social Media Accounts
2. Gather online content
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119. 1. Get Social Media Accounts
2. Gather online content
3. Curate online content for specific
audiences
zondag 23 oktober 11
120. 1. Get Social Media Accounts
2. Gather online content
3. Curate online content for specific
audiences
4. Build your network, one person at a time
zondag 23 oktober 11
121. 1. Get Social Media Accounts
2. Gather online content
3. Curate online content for specific
audiences
4. Build your network, one person at a time
5. Listen to people (stop shouting)
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122. 1. Get Social Media Accounts
2. Gather online content
3. Curate online content for specific
audiences
4. Build your network, one person at a time
5. Listen to people (stop shouting)
6. Help, support your clients and everyone
else that is interested in your destination
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123. 7. stop spending money on traditional
advertising to free up capacity for Social
Media
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137. • Listen to the
Groundswell
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138. • Listen to the
Groundswell
• Engage
zondag 23 oktober 11
139. • Listen to the
Groundswell
• Engage
• Energize the
Groundswell
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140. • Listen to the
Groundswell
• Engage
• Energize the
Groundswell
• Make the Groundswell
self-sufficient
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141. • Listen to the
Groundswell
• Engage
• Energize the
Groundswell
• Make the Groundswell
self-sufficient
• Embrace the
Groundswell
zondag 23 oktober 11