1. HOW TO GET FOUND BY
GOOGLE.
LYN D ON OGD EN
M ANAGING D IRECT OR
YOU R SEO SERVICES

2. The Boring Bit (Me)
 Widely Published Author (2049 search results!)
 Built Successful Businesses.
 Advised ‘Blue Chips’ on Internet Marketing.
 Advised ‘Start Ups’ on Internet Marketing.
Core Skills –
 Search Engine Optimisation.
 Building Loyalty Online.
 Converting Visitors into Customers.
 Pay Per Click advertising.
quot;turning online searchers into offline customersquot;

3. Today’s Agenda
 Understanding what Motivates Google
 How to find out what your potential customers are
searching for.
 How to translate that onto your website.
 How to build the credibility you need to succeed.
 Three other tips for succeeding online.
quot;turning online searchers into offline customersquot;

4. What Motivates Google?
Money
 The majority of Google’s Revenues come from PPC
advertising.
You have a considerable lifetime value to Google providing
they are your chosen search engine.
quot;turning online searchers into offline customersquot;

5. Your Loyalty is Repaid with....
Accurate Search Results
quot;turning online searchers into offline customersquot;

6. Search Engines are like Poirot!
They cannot solve the mystery until they have seen all
the clues!
Search Engines do not employ humans to look at your
website, they employ software robots instead.
Leave the right clues and you are 40% of the way to
success.
quot;turning online searchers into offline customersquot;

7. The Other 60% is...
Winning Credibility
quot;turning online searchers into offline customersquot;

8. To find out how to get found in Google
Come to the IOD Seminar in Leeds on the 30th April or
call me on 0844 5040 5040 or email me at
lyndonro@yourseoservices.co.uk
quot;turning online searchers into offline customersquot;