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LYN BOWKER
Email lynbowker@live.com LinkedIn: https://au.linkedin.com/in/lynbowker
Mobile 0414 913 999
PROFESSIONAL OVERVIEW
With 20 years experience as a professional consultant in the fields of Visual Communications, Design and
Production, including exhibitions; I am exceptionally skilled and experienced collaborating, strategizing,
planning and managing the delivery of marketing materials and exhibitions from concept to delivery.
I am an experienced project manager with excellent stakeholder management skills; having successfully
collaborated with corporate Human Resources teams, Marketing teams, Business units and businesses
providing marketing, communications, events and advertising support. I have provided ongoing advice,
support and end-to-end services for B2B and B2C businesses across a wide range of industries. My ability to
quickly grasp the big picture, provide strategic advice and direction, then implement and manage projects end
to end are strengths I’ve consistently used to lead and add value and insights to every team and project.
MAIN SKILLS & COMPETENCIES YEARS
Overall project management. Strategise, source & analyze competitive quotes, manage content
production, design, end-to-end production for print and digital engagement, marketing and
communication channels. Proficient in Adobe CS design & publishing, Mac Keynote & MS PPT 19
Strong collaborator, supporting marketing departments, advertising agencies, internal and external
creative staff, internal stakeholders. Ability to quickly grasp vision and drive new projects. 19
Managing multiple projects / deadlines, conflicting and changing priorities, collaborating with creative,
tech, finance resources, ensuring project requirements delivered on time and to the highest quality 19
Creative services team procurement and end-to-end management of design, working collaboratively
with design directors, overseeing brand integrity, providing design input and advice. 19
Managing copywriting for communications, advertising and marketing collateral, working with
copywriters, proof reading, guiding writers, editing, writing headlines and copy 8
Planning communications, explain complex matters in plain language, briefing designers, contribute
to concept development, understanding different markets and audiences. 6
Generate estimates, reverse briefs and project timelines for client approval
Managing complex web design and development from brief to delivery including sourcing library
images, arranging / managing photographic shoots, web copywriters and digital assets, collaborating
with corporate IT managers, managing competing deadlines and stakeholders
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Designing websites using WordPress CMS & pro themes, updating content, using SEO best
practices, managing plugins, managing content using cloud services, analysing & resolving
WordPress issues, designing / writing copy for landing pages, blog, newsletters 3
Knowledge & understanding of WCAG 2.0 accessibility and use of content QA assessment methods 2
Digital Marketing - audits, strategic planning, end-to-end production 3
Digital Research – markets, competitors, competitor’s websites, gain insights and strategise. 3
Collaboratively developing digital communication policies, standards / guides 5
Social Media Content – strategy, writing, graphics and content creation 4
Video production end-to-end including managing editing, scripts, overlays, graphics, output quality 5
Graphic design and final artwork for print media using Adobe CC (Mac) 3
Social Media - branding / design – account set-up, header design, asset design 3
Create “buyer personas” and develop appropriate communications 4
Social Media – knowledge, understanding & use of social platforms 3
Identify and implement cost savings via profit improvement strategies 19
Communicate with key internal clients / stakeholders re project requirements 19
Manage stakeholder expectations & relationships – internal and external 19
Establish and documented new processes and procedures 19
Manage creative scheduling, traffic management, conflicting priorities and deadlines in conjunction 19
Develop creative marketing briefs; effectively communicated campaign requirements to creative staff,
copywriters, html experts, suppliers 19

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CURRENT P/T PROJECT (personal) – New business website launch in 2018
Online academy providing training and courses for new online business owners.
Includes writing content, courses, designing the website
PREVIOUS PROJECTS
Click To View Project Galleries listed below and others: http://www.lynbowker.crevado.com
CLIENT EXAMPLE OF PROJECTS to which I’ve applied my skills & competencies
NRMA Road Services
George Street Sydney
Stakeholders
Human Resources
Marketing
Internal Communications
Training & Development
NRMA
20+ projects collaborating with 4 stakeholder teams
Timeline: 12 months
Obtained competitive quotes, managed budgets, d competing stakeholder
expectations, worked with conflicting deadlines, ensured brand alignment across
4 categories with hero brand.
Worked with NRMA HR partner Mercer; and “Policy” subject matter expert for
content, managed 2 different design teams & multiple suppliers in several
industries, brought all projects in on budgets & on time.
Provided concepts, design, photography shoots and multiple projects
management from brief to delivery for projects such as (but not limited to):
NRMA new A4 HR Policy Booklet, “Living Our Values” various projects, Staff
Welcome Kit folder and inserts, Performance & Development Program wallet and
materials, Short Term Incentive Plan + Long Term Incentive Plan, Staff
“Passports”, “Your Journey” staff induction booklet, illustrations included, Desktop
tent calendar, illustrations included, “Capabilities Dictionary”, CD cover design for
Policies Handbook, “Change Leadership Toolkit “cover and numerous inserts,
“Balanced Scorecard”, Customer Contact Centre “Staff Induction Program”
Participant Guide, various purpose designed folders and inserts
http://www.lynbowker.crevado.com
International
Grammar School
Kelly St Ultimo
Stakeholders
Principal
Director of Languages
Director of Marketing
Senior Teaching Staff
Communications Design & Marketing Support
Timeline: 12 Years
Provided concepts, design, photography shoots and multiple projects
management from brief to delivery for projects such as (but not limited to):
Attended regular meetings and provide professional input, Brand redesign and
Brand Guidelines, Photo shoots, Web design and development, Internal
communications, Bi-monthly magazines, Annual Reports, School flag design,
Flyers, booklets, pull-up banners, major events support, Year books / student
diaries, Bookmarks / certificates, Staff & student badges, stationery, business
cards, Newspaper advertisements design and upload, Digital files and marketing
assets management
http://www.lynbowker.crevado.com

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Goodman Fielder
FMCG ”super brands” Uncle Toby’s, Meadow Lea, White Wings, Helga’s
Other FMCG Nestle, Campbell’s, Stuart Alexander (various brands)
Coal Services Pty Ltd Coal Services CFO (Annual Reports – concepts, design & printing)
All divisions - multiple
simultaneous projects
Management.
Coal Mines Insurance, Coal Services Health, Mines Rescue:
Concepts, design and production across multiple projects, multiple kinds of
content creation & production outcomes for print and digital.
Websites, brochures, specialist underground photography, location photography
at regional offices and facilities around NSW (styling staff & feature images shots,
working with photographer to ensure shots to fit layouts and the future needs of
CSPL.)
PROFESSIONAL DEVELOPMENT (ongoing)
Life Coach - accreditation gained 01/2011
Examples can be supplied on request
Courses undertaken include but are not limited to:
• Social media marketing
• Copywriting for a wide range of audiences
• Graphic design
• Web design and CMS (WordPress)
• Inbound marketing
REFEREES
Provided on request
Mars Australia
Macquarie Park
Stakeholders
Company owners
Operations Manager
Office Manager
Brand Managers
NSW New Office Graphics + Mars “History” Timeline for main feature wall
Timeline: 6 weeks due to impending visit by company owners from U.S.
Starting with a large empty space & a small budget, provided concepts, design,
production, chose 8 x feature walls colours. Managed the concepts and design
directed a variety of different large format graphics for entrance doors signage,
reception wall, hallway, training academy, 8 meeting room walls print plus
specialist design, printing & installation of meeting rooms glass walls & doors.
Design, print & installation of one14m storage room wall plus the staff breakout
area and café. Before & after shots:
http://www.lynbowker.crevado.com
Goodman Fielder
Macquarie Park
Stakeholders
Corporate Affairs Mngr
All GF Brand Manager
AGM’s (700 shareholders)
Timeline: Over 3 years
Concept, design, production, styling, food photography & styling, bump in & bump
out management. Large format design & print production. Shareholder gift bags
design & production + fulfillment