Retailers today need to connect with customers in different ways. Using social media is a key component to any retail marekting programs today. Learn how to use SM to help your business thrive. For more details, contact CBCG info@cbc-group.net

1. Social Media: What You Should Know? Why You Should Care About It For Your Retail Business? San Francisco Gift Show February 6, 2010

3. Today, Relationships Are Often Formed In Different Ways Than The Past - The Past - - Today - Face 2 Face Engagement Is No Longer A Requirement

4. The Internet Permits Facts, Thoughts And Opinions To Be Easily Expressed, Circulated And Amplified Hear Me Engage Me

5. Researching, Locating And Sharing Information Has Been Simplified By The Internet

6. Web 2.0 Communication Has Evolved From A Purely Informative To A Truly Interactive Format The Meaning Of Connection And Community Has Changed in 2010 Tell Me Converse With Me

7. Yesterday’s Marketing: 4 P’s Delivering The Right Product At The Right Price In The Right Place . Using Effective Promotion To Drive Awareness, Trial And Purchase Today’s Marketing: 4 C’s Adding User-generated Content Filtered, Aggregated, And Delivered In A Context That Makes It Useful For People To Make Connections With People, Products, And Brands They Can Build A Community Around Successful Businesses Have Transitioned From Traditional 4P Communication Strategies To 4C…

9. Customers Expect Retailers To Participate With Them In A Social Media Dialogue Increased Emphasis On Customers Interactions And Sharing Of Customers’ Experiences

10. It’s Not Just For Kids; Trends In Social Media Usage Transcends Generations Relationship And Community Development Via The Internet Impacts Consumers Of All Ages

12. Numerous Social Media Sites Have Been Created Allowing Multiple Platforms For Dialogue… Not To Worry, You Don’t Need To Be An Expert In All Of Them

13. … Enabling Consumers To Engage Simultaneously With Multiple Retailers And Communities Key: The Retailer Is Not The Center Of The Conversation – The Consumer Is !!!!! Retailers Communities Consumer

14. The Internet Permits Facts, Thoughts And Opinions To Be Easily Expressed, Circulated And Amplified Hear Me Engage Me

24. Using YouTube Effectively Keep Videos Short And To The Point - Start Out With Vital Statistics: Name, Website, And Company. Spend 30 Seconds On What You Do, Another 30 Seconds On A Tip Of The Day. Remind Viewers Of Your Name And Website Again. Publish Often- Make A Schedule. Your Friends And Fans (And Hopefully Potential Clients) Will Keep Tuning In To Partake In Your Expertise. Push Videos Out To Facebook Profile - Want More Traffic: Add A Friendly Note And Ask Your Contacts To Help You Make It Go Viral And PASS IT ON! Copy The Html Code - From YouTube And Paste It To Your “Post A New Blog” Page (The Code Portion, Of Course) Add To Your Email Marketing Programs - More Is More Tag Your Videos - And Drive Traffic To Your Website And Add To Your SEO Opportunities YouTube

30. Sign Up Today and Receive - 42 Tips for Growing My Social Media Presence Creative Business Consulting Group ______Yes, Send me 42 Tips for Growing My Social Media Presence * * As an Added Bonus You Will Also Receive CBCG Retail Report, our FREE Monthly Newsletter Packed with Information To Help Your Business Prosper in 2010 and beyond Name: _______________________________________________________ Email Address: ________________________________________________ [email_address] 617.437.9191 www.cbc-group.net