Advokat Christian S. Svensens foredrag hos Patentstyret 7. mai 2014 om rettighetshåndtering og lansering av nye toppnivåer

1. New TLD`s
Right Protection Mech.
May 7th 2014 – Christian S. Svensen,
Breakfast meeting by

2. Agenda
Part 1.
The Trademark Clearing House
- WHY?.... (the rationale)
- WHAT… (does it offer rightsholders?)
- HOW…(do we register, TMCH terms)
Part 2.
Other Right Protections Programs (RPM) for new TLD`s
- URS
- UDRP
- (Subpeona / preliminery injunction for the regular courts)
Part 3.
Nightmare/Case «..your brand has been registered »

3. The Trademark Clearing
House (part 1)
Timeline…

4. The Trademark Clearing
House (part 1)
- WHY –
History.. 2000-YTD
- Approx. 25 000 UDRP cases
2000 - 2013, 150-180 cases per
month for WIPO (UDRP)
- Trend.. and rising
- Brandowners quite content?
..New program…(ICANN)
- Innovation (new markets since 2K)
- Secondary marked for domains
- Shortage..
- Unfair ?
- IDN
HYBRID…
Rationale new TLD`s Vs
Brandowners justified concerns
(nightmare)..

5. The Trademark
Clearing House
WHAT.. (does it offer
brands).
- Defensive mech.
- NORN (notification)
- By Deloitte and IBM
- «Centralized db of verified
trademarks»

6. NORN – to applicant
TRADEMARK NOTICE
[In English and the language of the registration agreement]
You have received this Trademark Notice because you have applied for a domain name
which matches at least one trademark record submitted to the Trademark Clearinghouse.
You may or may not be entitled to register the domain name depending on your intended
use and whether it is the same or significantly overlaps with the trademarks listed below.
Your rights to register this domain name may or may not be protected as
noncommercial
use or “fair use” by the laws of your country. [in bold italics or all caps]
Please read the trademark information below carefully, including the trademarks,
jurisdictions, and goods and service for which the trademarks are registered. Please be
aware that not all jurisdictions review trademark applications closely, so some of the
trademark information below may exist in a national or regional registry which does not
conduct a thorough or substantive review of trademark rights prior to registration.
If you have questions, you may want to consult an attorney or legal expert on
trademarks and intellectual property for guidance.
If you continue with this registration, you represent that, you have received and you
understand this notice and to the best of your knowledge, your registration and use of the
requested domain name will not infringe on the trademark rights listed below.
The following [number] Trademarks are listed in the Trademark Clearinghouse:
1. Mark: Jurisdiction: Goods: [click here for more if maximum character count is exceeded]
International Class of Goods and Services or Equivalent if applicable: Trademark
Registrant: Trademark Registrant Contact:
[with links to the TM registrations as listed in the TM Clearinghouse]
2. Mark: Jurisdiction: Goods: [click here for more if maximum character count is exceeded]
International Class of Goods and Services or Equivalent if applicable: Trademark
Registrant:
Trademark Registrant Contact:
****** [with links to the TM registrations as listed in the TM Clearinghouse]
X. 1. Mark: Jurisdiction: Goods: [click here for more if maximum character count is
exceeded] International Class of Goods and Services or Equivalent if applicable: Trademark
Registrant: Trademark Registrant Contact:

7. NORN`s
• Early warning on
application..
– No copy to TMCH agent
– Stats.
• When registered
– NORN Copy to TMCH
agent
– A link to WHOIS:
• … domain pirat or
• Legitimate.?

8. NORN (copy to brand)
Mark Name Mark Handle Registered Domain Name Registration Date
LYNX
0013951390319849139031
9849-1
LYNX.boutique 2014-04-27T20:58:41.2Z
LYNX
0013951390304257139030
4257-1
LYNX.red 2014-04-27T23:12:55.7Z
«your brand»
0013951390304257139030
4257-1
yourbrand.training 2014-04-28T01:07:11.9Z
Dear TM agent,
You have received this Notice of Registered Name because the following domain name(s) matching your Trademark Clearinghouse
record(s) have been registered during the claims period of a new gTLD.
For additional information, please refer to the Whois record for the domain name at the applicable registry.
A list of gTLD registries is available at http://www.icann.org/en/resources/registries/listing.
If you encounter any issues, then please do not hesitate to contact our customer support service provided to you by clicking on the
"Support" button after signing in to the Trademark Clearinghouse web interface.
We thank you for your trust.
The Trademark Clearinghouse

9. The Trademark
Clearing House
WHAT.. (does it offer
brands).
- Progressive mech.
- Sunrise (ahead of the
queue):
- Start Sunrise (first come – first
serve)
- End Sunrise (auction?)
- (Proof of use req.)
- By Deloitte and IBM
- «Centralized db of verified
trademarks»

10. The Trademark
Clearing House
HOW.. (TMCH eligibility)
- To achive the WHAT
- Defensive
- Progressive
Eligibility requirements:
1) Registered marks
- Wordmark
- Figurative.. « the distinctive element»
- (concern.. «gaming of domains»)
- By Deloitte and IBM
- «Centralized db of verified
trademarks»

11. The Trademark
Clearing House
Eligibility req. Continues
2) Court Validated marks
- «Courts»
- Norwegian courts..
- .no (ADR) committee?
- WIPO?
3) Marks protected by statute or treaty
- By Deloitte and IBM
- «Centralized db of verified
trademarks»

12. .. the fee structure
TMCH
Basic fee 150 USD per trademark rec.
+
TMCH Agent (SLA)
Service fee (or do it yourself) 250-350 USD.
What does the TMCH fee include?
• Registration and verification of the trademark record
• Sunrise services for all new gTLD Sunrise periods, not just one
• Trademark claims services for all new gTLDs, not just one
• Linking up to 10 domain name labels to the registration

13. Resources..
• Trademark-clearinghouse.com (official site)
• http://ntldstats.com/ (stat. on registrations)
• Icann.com/new tlds
• www.wipo.int/amc/en/domains/statistics/
• Trademark Clearinghouse Guidelines
• www.nameisp.com/tmch.asp (TMCH agent)
• lynxlaw.no/trademark-clearing-er-du-klar-for-1000-
domener/
• http://lynxlaw.no/work/clearing-services/ (TMCH reg.)

14. ..END PART 1

15. Other Right Protections
Mech. (RPM) for new TLD`s
May 7th 2014 – Christian S. Svensen,
Breakfast meeting hosted by

16. URS
- .. aiming at the clearest
cases of trademark
abuse..
- Similar to ADR comitees for
ccTLD`s (.no)
- Higher burden of proof on brand.
- Lighter complement to UDRP
- .. Only remedy
- «lock of domain» within 24 hours
- will resolve when assesed, but
restrictions to change, transfer and
deletion..
- If in favour .. redirected to info /URS
page for the remaining registration
periode.
- One year suspension
Uniform Rapid Suspension
«rapid relief to trademark holders
for the most clear-cut cases of
infringement»
(PIC. Easy)..

17. UDRP
Designed by WIPO i 1999
- Old gTLDs.. and ccTLDs
- And part of the new Tld
program
- Cost / fee
- Singel panel USD 1500
- «TM» + bad faith
- Approx. 30 000 YTD
Uniform Domain Name Dispute
Resolution Policy (UDRP)
«out-of-court dispute resolution
mechanism for trademark owners»

18. Other mech.
?
Court
Preliminery injunction
…

19. Resources
newgtlds.icann.org/en/applicants/urs
wipo.int/amc/en/domains/rpm/#b
wipo.int/amc/en/domains/gtld/

20. End part 2

21. Right Protections Mech.
(RPM) for new TLD`s
«NIGHTMARE SCENARIO»
May 7th 2014 – Christian S. Svensen,
Breakfast meeting hosted by

22. «The situation»
yourbrand.newtld

23. «Procedure»
Sources…
- Copy of NORN (slide 6)
- WHOIS (gtld, ccTLD)
- Other domains
registered?
- Way Back Machine
- Open search
- Listed for sale?
- Corporate E-mail?

25. «Procedure»
UDRP..
- Less then 1500 USD..
- More then 1500 USD
URS?
Courts?
Suggestions?
How to utilize that data..

26. Resources
https://archive.org/web/web.php
www.wipo.int/amc/en/domains/search/leg
alindex.jsp
www.norid.no/publikasjoner/domenejus.ht
ml

27. SURPLUS…

28. Some stats.
1769 applications recived
1765 passed initially by ICANN
1765 x 185 000 USD = 3,2 billion USD
602 Pending Contention Res.
394 Signed contract with ICANN (YTD)
250 launched YTD (and open for registration)
– Is it likely that you brand will be subject to a
third party registration or affected by this
new program -

29. Some facts
• Google applied for 102 TLD`s
– SEO?
• Content – domain?

30. Slide borrowed from NORID

31. Strategi - Hva bør du nå
gjøre?
• Arbeide aktivt med å klargjøre
merkevaren for TMCH CLEARING
– Vurdere hvert «brand» opp mot vilkårene for TMCH.
» Registrering? (Saksbehandlingstid..6 mnd)
» Patentstyret (ordmerke / figur)
» Rettslig avklaring:
» Få en avklaring på tvistesak
» Evt. reise sak for domstolene
» Ta merkevaren i bruk, dokumentere.

32. Strategi – relevante spørsmål
• Skal du delta og på hvilket nivå skal du delta på IP
Clearing, Trademark Claims, Sunrise.
Bør ha en mening selv og en viss innsikt før man setter det bort til
en porteføljeforvalter.
Kontroll uten innsikt?

33. Strategier – relevante
spørsmål
• Hvem i organisasjonen er ansvarlig for klargjøring av
dokumentasjon og korrespondansen med Clearing
House?
• Hvem skal overvåke de domener man søker
beskyttelse av selv?
• Hvem skal overvåke hvilke søknader som kommer
fra andre?
• Hvem følger opp konkurrerende søknader?
• Er noen av våre merkevarer uavklarte?
• Kun mottatt hos Patentstyret – ikke registrert?
• Bør vi søke rettslig avklaring på «brand» - jf. «court validated»

34. Strategier – relevante
spørsmål
• IDN`s (internasjonale domener)
– Har vi registrert våre merkevarer i disse landene, i
det aktuelle skriftspråk?
«my brand» på kinesisk..
• Hva er strategien vår i forhold til disse domener ref.
tidligere spørsmål?

35. Christian S. Svensen, css@lynxlaw.no
@CSSvensen
TAKK FOR MEG!!