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mGyan                          The FMCG/Consumer
                                     Goods Story

                              Once upon a time, there were
                              books and other such things.

                                        Now all you need is a
                                                  PHONE

Learn On The Go
mGyan’s revolution of learning empowerment
mGyan                            The Consumer Goods Story
ABC Ltd is a leading Consumer Goods company with 400
brands spanning 14 categories of home, personal care and
foods products.

It employs 163 000 people and sells products in 170 countries
worldwide.



85% of ABC employees receive some sort of org. training.

On an average, an employee receives 15 days of training annually.

The following slides show how employee learning has been successfully reinforced by
the mobile learning initiative adopted by ABC.



This is a sample illustrative case study on applications of mobile learning in a Consumer Goods company
mGyan                                         The Employees
          Rahul is a new joinee at ABC Ltd.

          He will be joining as an Area Sales Manager.

          Rahul’s job will require him to maintain and develop
          relationships with retailers and Distributors, manage a team of
          Sales executives and achieve volume & value objectives of the
 Rahul    assigned territory.




          Sunitha is the Learning Manager at ABC Ltd.

          She is responsible for managing the Learning needs of all
          employees.


Sunitha
mGyan                         Learning Opportunities
          Has defined a customized learning plan for Rahul.

          The learning plan will ensure that the following specific needs are
          addressed

          1) Employee Orientation (Mandatory - Common)

Sunitha   2) Key Account Management (Mandatory - Job Specific)

          3) Category Management (Mandatory - Job Specific)

          4) Team Management (Optional - Common)
mGyan                           Employee Orientation
                 Hi Rahul, Welcome to ABC .

                My job is to help you be empowered with all the learning
                that you need to do your job to the best you can.

                 First up, you will go through the employee induction
Sunitha          program.




Rahul     Attends the employee induction program.

          He gets a SMS from ABC – HR that a welcome app is available for
          download on his mobile phone. .

          He downloads the app called mGyan on his mobile phone.
          He sees that there is a new material called “New Joinees that is
                                                       New Joinees”
          available on the app.
mGyan   Learn on Mobile – New Joinees




            Job Aids
mGyan   Learn on Mobile – New Joinees




            Job Aids
mGyan                Key Account Management
                 Hi Rahul !

                As part of your job orientation, you will have to attend a
                one day workshop on Key Account Management.

                 This will help you understand how to develop long term
Sunitha          sustainable relationships with our key accounts .




Rahul     Attends the Key Account Management workshop.

          He gets a SMS from ABC – HR that a summary of the workshop is
          available on the mGyan application.

          He opens the app on his phone and sees that the new material
          called “KAM is available on the app.
                  KAM”
                  KAM
mGyan              Learn on Mobile – KAM




        Job Aids
mGyan          Learn on Mobile – KAM




        Quiz
mGyan                         Category Management
                 Hi Rahul !

                Your manager has recommended a training program on
                Category Management for you.

                 This program will help you understand how to maximize
                 sales while enhancing product value.
Sunitha          .




Rahul     Attends the Category Management program.

          He gets a SMS from ABC – HR that a summary of the program is
          available on the mGyan application.

          He opens the app on his phone and sees that the new material
          called “Category Management is available on the app.
                  Category Management”
mGyan Learn on Mobile – Category Management




                  Job Aids
mGyan Learn on Mobile – Category Management




                  Flip Cards
mGyan                               Team Management
                 Hi Rahul !

                Your manager has identified that you need a booster to
                improve your team management skills.

                 We have a program on understanding the nuances of
Sunitha          building teams & improving performance




Rahul     Attends the Team Management program.

          He gets a SMS from ABC – HR that a summary of the program is
          available on the mGyan application.

          He opens the app on his phone and sees that the new material
          called “Team Management is available on the app.
                  Team Management”
mGyan   Learn on Mobile – Team Management




            Job Aids
mGyan   Learn on Mobile – Team Management




             Quiz
mGyan                    An empowered organization
          With mGyan, learning is a continuous process for Rahul.

          He can utilize the spare moments of the day - while travelling or at
          home – to learn on the Go.

          mGyan helps him revise and recall the key learning points of the
Rahul     various training programs, be it –
          1) How to manage key account relationships better
          2) Manage Categories & define strategies for success
                                                          and more …….



          With mGyan, Sunitha has a powerful enabler to help employees
          remember, update & verify while constantly applying to internalize
          the learning & convert it into knowledge and skill.

          Thus, mGyan helps Sunitha achieve better ROI for organizational
          development programs.
Sunitha
mGyan                        The mGyan Promise
  We help you know where to find what you need to know.

             We help you be always updated.

          We help you learn anytime, anywhere.




  We help you be always empowered
Introducing

mGyan
Understanding the
   HOWs
mGyan               So What is mGyan ??
                                G

A platform to author, deliver & monitor
          learning on mobile.

  Author         Deliver         Measure
            The mGyan Platform




       Enabling Learning on the Go.
mGyan                                     How will it WORK!!!
                     Author
                As easy as using MS Word. Type text, insert images, format style etc.
                Create study guides, flip cards, surveys, polls, quiz, etc.
                Author & preview on any handset.



     Deliver
Author once, distribute everywhere.
Notify learners instantaneously through SMS/eMail.
Learner accesses content on one mobile application that is updated.



                    Measure
                Gather learning usage data directly from the handset.
                Analyze survey results, quiz responses etc .
                Insightful analysis – most popular, least accessed & other performance
                management reports.
mGyan                   Sneak Peeks!!!




        Web Interface
mGyan                   Sneak Peeks!!!




        Authoring Interface
mGyan                    Sneak Peeks!!!




        Mobile Application
          Login & Menu
mGyan                   Sneak Peeks!!!




        Mobile Application
        Study Guides & Quiz
mGyan                 Guess what this is !!!




    The growing band of followers joining
  mGyan’s revolution of learning empowerment

    Come, Let’s Learn on the Go !!!
mGyan
A TuneSpray Production
    gomobile@tunespray.com

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FMCG, Consumer Goods - Mobile Learning through mGyan

  • 1. mGyan The FMCG/Consumer Goods Story Once upon a time, there were books and other such things. Now all you need is a PHONE Learn On The Go mGyan’s revolution of learning empowerment
  • 2. mGyan The Consumer Goods Story ABC Ltd is a leading Consumer Goods company with 400 brands spanning 14 categories of home, personal care and foods products. It employs 163 000 people and sells products in 170 countries worldwide. 85% of ABC employees receive some sort of org. training. On an average, an employee receives 15 days of training annually. The following slides show how employee learning has been successfully reinforced by the mobile learning initiative adopted by ABC. This is a sample illustrative case study on applications of mobile learning in a Consumer Goods company
  • 3. mGyan The Employees Rahul is a new joinee at ABC Ltd. He will be joining as an Area Sales Manager. Rahul’s job will require him to maintain and develop relationships with retailers and Distributors, manage a team of Sales executives and achieve volume & value objectives of the Rahul assigned territory. Sunitha is the Learning Manager at ABC Ltd. She is responsible for managing the Learning needs of all employees. Sunitha
  • 4. mGyan Learning Opportunities Has defined a customized learning plan for Rahul. The learning plan will ensure that the following specific needs are addressed 1) Employee Orientation (Mandatory - Common) Sunitha 2) Key Account Management (Mandatory - Job Specific) 3) Category Management (Mandatory - Job Specific) 4) Team Management (Optional - Common)
  • 5. mGyan Employee Orientation Hi Rahul, Welcome to ABC . My job is to help you be empowered with all the learning that you need to do your job to the best you can. First up, you will go through the employee induction Sunitha program. Rahul Attends the employee induction program. He gets a SMS from ABC – HR that a welcome app is available for download on his mobile phone. . He downloads the app called mGyan on his mobile phone. He sees that there is a new material called “New Joinees that is New Joinees” available on the app.
  • 6. mGyan Learn on Mobile – New Joinees Job Aids
  • 7. mGyan Learn on Mobile – New Joinees Job Aids
  • 8. mGyan Key Account Management Hi Rahul ! As part of your job orientation, you will have to attend a one day workshop on Key Account Management. This will help you understand how to develop long term Sunitha sustainable relationships with our key accounts . Rahul Attends the Key Account Management workshop. He gets a SMS from ABC – HR that a summary of the workshop is available on the mGyan application. He opens the app on his phone and sees that the new material called “KAM is available on the app. KAM” KAM
  • 9. mGyan Learn on Mobile – KAM Job Aids
  • 10. mGyan Learn on Mobile – KAM Quiz
  • 11. mGyan Category Management Hi Rahul ! Your manager has recommended a training program on Category Management for you. This program will help you understand how to maximize sales while enhancing product value. Sunitha . Rahul Attends the Category Management program. He gets a SMS from ABC – HR that a summary of the program is available on the mGyan application. He opens the app on his phone and sees that the new material called “Category Management is available on the app. Category Management”
  • 12. mGyan Learn on Mobile – Category Management Job Aids
  • 13. mGyan Learn on Mobile – Category Management Flip Cards
  • 14. mGyan Team Management Hi Rahul ! Your manager has identified that you need a booster to improve your team management skills. We have a program on understanding the nuances of Sunitha building teams & improving performance Rahul Attends the Team Management program. He gets a SMS from ABC – HR that a summary of the program is available on the mGyan application. He opens the app on his phone and sees that the new material called “Team Management is available on the app. Team Management”
  • 15. mGyan Learn on Mobile – Team Management Job Aids
  • 16. mGyan Learn on Mobile – Team Management Quiz
  • 17. mGyan An empowered organization With mGyan, learning is a continuous process for Rahul. He can utilize the spare moments of the day - while travelling or at home – to learn on the Go. mGyan helps him revise and recall the key learning points of the Rahul various training programs, be it – 1) How to manage key account relationships better 2) Manage Categories & define strategies for success and more ……. With mGyan, Sunitha has a powerful enabler to help employees remember, update & verify while constantly applying to internalize the learning & convert it into knowledge and skill. Thus, mGyan helps Sunitha achieve better ROI for organizational development programs. Sunitha
  • 18. mGyan The mGyan Promise We help you know where to find what you need to know. We help you be always updated. We help you learn anytime, anywhere. We help you be always empowered
  • 20. mGyan So What is mGyan ?? G A platform to author, deliver & monitor learning on mobile. Author Deliver Measure The mGyan Platform Enabling Learning on the Go.
  • 21. mGyan How will it WORK!!! Author As easy as using MS Word. Type text, insert images, format style etc. Create study guides, flip cards, surveys, polls, quiz, etc. Author & preview on any handset. Deliver Author once, distribute everywhere. Notify learners instantaneously through SMS/eMail. Learner accesses content on one mobile application that is updated. Measure Gather learning usage data directly from the handset. Analyze survey results, quiz responses etc . Insightful analysis – most popular, least accessed & other performance management reports.
  • 22. mGyan Sneak Peeks!!! Web Interface
  • 23. mGyan Sneak Peeks!!! Authoring Interface
  • 24. mGyan Sneak Peeks!!! Mobile Application Login & Menu
  • 25. mGyan Sneak Peeks!!! Mobile Application Study Guides & Quiz
  • 26. mGyan Guess what this is !!! The growing band of followers joining mGyan’s revolution of learning empowerment Come, Let’s Learn on the Go !!!
  • 27. mGyan A TuneSpray Production gomobile@tunespray.com