http://www.myconnectedsociety.com

1. Mobile Future Webinar:
The Internet’s Third Act: The
Connected Device Decade
Wednesday, April 4 at 1 PM (ET)
#m2mwebinar
Presenters
Jonathan Spalter, Chairman, Mobile Future
Jim Kohlenberger, President, JK Strategies
Mahbubul Alam, Cisco Systems

2. The Internet’s Third Act:
The Connected Device Decade
From Smart Phones to Smarter Everything:
How the next wave of connected devices
will further accelerate mobile opportunity,
and further exacerbate the looming
spectrum crunch.

3. Agenda
• The promising and extensive opportunities in
the digital device decade - in every sector
• The technologies that are driving the
connected device revolution
• The policy choices for enabling a brighter
future beginning with making more spectrum
available
• The five key steps for harnessing connected
devices for societal gains

4. What is Machine to Machine
Communication?

5. Anything that can benefit from connectivity,
will be connected to the Internet
DEVICES 50 Billion
The Device Revolution:
Connecting Things
The Mobile Revolution:
Connecting People
Inflection
points PEOPLE 5.0 Billion
The Wired Revolution:
Connecting Places
PLACES ~0.5 Billion
1875 1900 1925 1950 1975 2000 2025
Source: Ericsson

6. Advancing Enormous Societal Gains
• Reducing carbon emissions
• Reducing crime
• Cutting traffic jams
• Cutting fuel consumption
• Reducing accidents
• Cutting traffic fatalities
• Creating new jobs and industries for the
future

9. The Intelligent Traffic Management system in New York
City utilizes wireless technology to relieve congestion
and route traffic around unexpected events in real time.

10. Smarter Transportation
• The typical U.S. traffic signaling system is 30 to
40 years old.
• Fully utilizing smart traffic technology could
cut fuel consumption on urban roadways by as
much as 20 percent.
• Reducing accidents, saving lives.

11. Smarter Cars

12. Augmented and Autonomous Driving

13. Smarter Transportation Tracking
Making parking easier
Connecting Buses and
Trains to Apps
Thinking “inside the box” to track FedEx packages

14. Smarter Energy, A Better Environment
• The number of M2M connections in the utilities industry is
projected to grow from 100 million in 2010 to 1.5 billion by
2020, of which 99% will be smart meters.
• Wireless smart grids could eliminate 360 million metric tons
of CO2 – the equivalent to the annual energy use of 30 million
U.S. homes.
Smart Meters Endangered Species tracking Animal Cams Enviro sensing

15. Smarter Agriculture
Using sensors to improve and expand application of precision
agriculture could reduce water use by 11 to 50 percent.
Weather sensing
Precision Farming
Moisture Meters
Connected Farm Equipment

16. Smarter Payments
Vending Machines – order when they are
ATMs – early M2M example
Connected payments

17. Smarter Businesses
• When machines talk, businesses listen
• Improving factory agility, intelligence,
efficiency and control
• Remotely controlling machines
• Alerts on equipment performance before it
fails
• Navigate warehouses and inventory control

18. Smarter Buildings

19. Smarter Homes
• By 2014, 70% of all consumer electronic devices are
expected to be connected to the Internet
• Home automation system to increase from 1.8
million to 12 million systems a year within 5 years

20. Smarter Security
• By 2020 there are projected to be almost half
a billion connected devices in the security
sector alone
Security Monitoring Traffic cameras Video feeds Home sentries

21. Smarter Cities
By increasing the technology embedded in city
processes and infrastructure, IDC estimates that
it’s not impossible to see:
• Reduction in carbon emissions of: 25%
• Energy savings of: 50%
• Reduction in crime rates by: 20%
• Reduction in traffic jams of: 20%

22. Smarter Health Care
Asthma inhalers Smart Pill Bottle Caps
Digital Cardiac
Monitors
Digital Band-Aids 'Electronic Skin' Patches
Monitor Health Wirelessly

23. Connected Body Monitors
Fabric based-biosensors can monitor Emergency locator devices for
infant vital signs Alzheimer’s patients or special needs kids
Camera GPS, and cell
transmitter for firefighters

24. Smarter Students -- Lyndon Baty
Goes to School

25. Driven by key technological advances:
• Moore’s Law -- making faster, smaller, smarter, and more
capable devices possible every 18 months.
• Thin film technologies – soon turning almost any surface into
a connected touchscreen display, and enable affordable
intelligence to be implanted into almost anything.
• Near Field Communication (NFC) -- enabling new forms of
mobile commerce.
• Better human computer interaction -- unlocking new
applications.
• DIY connected device applications -- enabling innovation as
dynamic as today’s apps economy.
• Next generation wireless networks – enabling connections
that go faster and farther.

26. Key technological advances (cont’d)
• Higher resolution sensors -- enabling us to connect
to our world in ways beyond just our six senses.
• Vast video networks -- improving safety, security,
and the environment .
– Remote security cameras, nanny-cams, public
transportation cameras, ambulance feeds, police car
monitoring, and environmental sensors.
– A half hour of this video can generate 3.6 GB of data.
– Video traffic already accounts for more than 50% of total
mobile data traffic, will more than double every year
between 2010 and 2015, and will constitute two-thirds of
mobile data traffic by 2015.

27. This coming digital device deluge will further
accelerate mobile opportunity,
and exacerbate the looming spectrum crunch
258%
Percent CAGR Traffic Growth Rate
300%
250% 216%
200%
144%
150%
101%
100%
33%
50%
0%
Source:

28. 300.0
296 PB
250.0
109% Compound Annual
Growth Rate 2010-2015
Petabytes per Month
200.0
150.0
100.0
50.0
7.4 PB
0.0
2010 2011 2012 2013 2014 2015
Source: Cisco VNI Mobile 2011

29. Five Pragmatic policy steps for keeping
the innovation pipeline running:
1. making more spectrum available for mobile;
2. increasing investments in targeted research
to stoke innovation;
3. advancing enlightened Internet policy;
4. protecting privacy and security;
5. and ensuring the next generation of
scientists, engineers and developers are
being trained.

30. Five Key Steps For Advancing
Broader Societal Gains:
1. Catalyze Innovation Through 4G Rollouts
2. Accelerate Smart infrastructure Development and
Deployment
3. Advance a Smarter Electric Grid
4. Speed Up Access to Wireless Connected Medical
Devices.
5. Enable More Of These Connected Devices to be
Made In America

31. Summary
Nowhere is the opportunity so vast,
the need so urgent,
and the policy so vital
for advancing a brighter mobile future.

32. Internet-of-Things (IoTs)
“Rise of the Machines”
Mahbubul Alam
maalam@cisco.com
Connected Industries Business Unit
Cisco Systems Inc.

33. The Evolution of IP Networks
The Third Great Era:
Trillions of Connected Devices by 2020+
Trillion
Billion
Million
1985 2020+

34. The Industrialization of the Internet…
Internet of Things
Business Consumer
5%
Collaboration
4%
Productivity
3% The Network as
the
Video
Platform
2%
1% Virtualization/
Data Center
Phase 1 Phase 2
1997 1999 2001 2003 2005 2007

35. The Industrialization of the Internet…
Internet of Things
Business Consumer Industrial
5% Collaboration
4%
Productivity
The Platform Network as
The
3% needs to be Internet of
the
more than the Platform Things
Video
Network !
2%
1% Virtualization/
Data Center
Phase 1 Phase 2 Phase 3
1997 1999 2001 2003 2005
2009 2007
2011 2013

36. A Broad Set of Applications
Energy Saving (I2E)
Defense
Predictive maintenance
Industrial Automation
Intelligent Buildings Improve Productivity
Enable New Knowledge
Transportation and Enhance Safety &
Connected Vehicles Security
Healthcare
Food & H20 Quality
Smart Home
Health
Smart Grid

37. The IoTs Hierarchical Architecture
Energy Smart Cites Connected Healthcare ………
Cars
Data Center
Apps
NMS
Data Center Computing, Storage,
IoTs
Hosting IoT analytics
Network Management Applications
Networking
Cloud Computing
Core IP/MPLS Core
Services/Apps Delivery Support
IP/MPLS, Security, Cisco’s Apps
QoS, Multicast
IoTs Innovation
Mobility and Infrastructure
Thousands Sensing Control Routing,
Distributed Data Center/Fog
Multi-Service Service Delivery Support
Field Area Network
Correlation
Ruggedized Platform
Edge
Distributed Intel.
Distributed
Hosted App.
3G/4G/LTE/WiFi … Intelligence: FOG Edge Routing,
Computing Wireless/Mobile AP, Fog
…
Computing/Storage,
Dozens of …
Industrial Ethernet
Thousands
Embedded Rich (Mobile) Client
Smart Things Network
IoTs Access Network
Lightweight IP + OS
Zero Touch Prov.
Systems and
…
Sensors …
Low power & Edge Stack, Routing
bandwidth, smart …
…
things
Millions

38. Key Takeaways
1) Policy to Protect Virtual Profile
• Need governance around info collected,
who and how it will be used
2) Drive M2M/IoTs Standard
• Will drive competition, cost down and
faster adoption
3) Need Additional Spectrum
• For industries to blossom and thrive

39. Start now and start thinking ….
Technology
1 Trillion
Connected
Devices
Societal
Policy
Impact

40. Thank • For additional questions
• Email: maalam@cisco.com
you
My • Look out for blogs from May 2012
• http://www.myconnectedsociety.com
Blogs

41. #m2mwebinar
Thank you!