Over the last years the Netherlands Institute for Sound and Vision (one of Europe’s leading audiovisual archives) has become the largest GLAM contributor of video on Wikimedia Commons through their “Open Images” project. These items are being used in a total of 3.600 articles across 70 different language versions of Wikipedia. Sound and Vision has also contributed sounds in a project called “Sound of the Netherlands” and were involved in projects such as “Wiki Loves Public Art” through their partnering in Europeana Awareness. To expand this succesful co-operation with Wikimedia Netherlands and the wider community of Wikipedia, the Netherlands Institute for Sound and Vision decided to appoint a GLAM-wiki coordinator. He has been active in facilitating new content donations, engaging with the community of Wikipedia in order to contextualize the content donated and educating staff about the possibilities of the platforms of Wikimedia.

1. From Inside the Audio-Visual Archive
Jesse de Vos & Maarten Brinkerink
Netherlands Institute for Sound and Vision
London, August 9, Wikimania 2014
Four Years of Contributing
and Connecting to Wikipedia
9-8-2014

2. Video and Wikimedia?
We are just scratching the surface!

3. SOUND AND VISION & OPEN CONTENT
- From digitisation to making available
- From providing end-user services to facilitation
- ‘Open, unless’ policy for our own collections
- Actively marking the public domain material
- First attempts at negotiating allowing for reuse
9-8-2014

4. OPEN IMAGES
“Open Images is an open media platform that
offers online access to audiovisual archive material
to stimulate creative reuse.”
- Research started in 2009 (WMNL provided advise)
- Open on every level
- Functions as an infrastructure for reuse
9-8-2014

6. IMPACT OF VIDEO ON WIKIPEDIA
2013
- Number of items on Wikimedia Commons
- 1,600
- Number of articles on Wikipedia
- 2,000
- Number of language versions
- 70
- Number of views
-50,000,000!!!
9-8-2014

7. NUMBERS IN PERSPECTIVE
- Length of entire S&V archive: ∼800,000h
- Length of ‘our’ newsreel collection: ∼500h
- Length of material in Open Images: ∼110h
- i.e.:
- 22% of ‘our’ newsreel collection available
through Open Images,
- which is 0.014% of our entire archive.
9-8-2014

8. AUDIOVISUAL CONTENT & WIKIMEDIA
- Video on Wikimedia/Wikipedia is not established
(Andrew Lih, Peter B. Kaufman)
- Currently less than 50,000 videos on Commons
- Sound and Vision has contributed ~2,200 videos
through Open Images (almost 5%)
- So video currently remains an area for Sound
and Vision to make a significant contribution
- With our Wikimedia Coordinator we are
experimenting with different strategies
9-8-2014

10. OVERVIEW OF ACTIVITIES
• Workshops
• Editathon
• Content donations
• Improve visibility on Wikimedia platforms
• Improve measurability of impact
9-8-2014

11. INDICATORS OF SUCCESS
• New articles
• More views
• Increase in re-use
• Improved visibility
• More traffic
• Edits to metadata
• Participants at events
9-8-2014

12. OVERVIEW OF RESULTS - quantitative
9-8-2014
Activity Result
Editathon 30 participants, 20 new articles
4 Workshops (Wikidata/Wikipedia) 40 participants
Contentdonations 500+ videos donated (2000+ will
follow soon)

13. OVERVIEW OF RESULTS - qualitative
• Improved metadata
• Better relationships with other GLAM
institutions and stakeholders
• Improved technological infrastructure
• Awareness within the institute
• Etc.
9-8-2014

14. CONTENT STRATEGIES
• large-scale vs. small scale
• related to existing Wikimedia project vs.
unrelated
• Incidental batch vs. incremental
• Specific theme vs. broad scope
• categorized vs. uncategorized
9-8-2014

15. 1. STRATEGIES
9-8-2014
Project Uploaded How? Stimulate
re-use
Reused
items
Total
used
Views per
item/per
month
Sounds
from the
Netherlands
1.838
Soundfiles
batch
(manually)
Yes (at 1
editathon)
346 (18%) 346 88
Sound and
Vision Wiki
2.658
photo’s
incrementally
(manually by
community)
No 1048 (39%) 3.784 2.748
• By-product
• Community-driven
• Unrelated to WM
• ‘Large scale’

16. 2. STRATEGIES – Open Images
9-8-2014
Project Uploaded How? Stimula
te re-
use
Reused
items
Total used Views per
item/per
month
Open
Images
1.585
videos
>2000
videos
incrementally
(bot)
batch
(GWToolset)
Hardly
?
920 (58%) 2.262 2.049
• Broad topic
• Incrementally
• No activities
• Unrelated to WM
• ‘Large’ scale

17. 2. STRATEGIES – Open Images
9-8-2014

18. 3. STRATEGIES – Nature Footage
9-8-2014
Project Items How? Stimulate re-
use
Reused
items
Total
used
Views per
item/per
month
Nature
Footage
57
videos
530
videos
batch
(manually)
batch
(GWToolset)
Yes (video
selection)
Yes (prizes)
285 (49%) 361 290
• Specific topic
• Batch upload
• No activities
• WikiLovesEarth
• ‘Small’ scale

19. 3. STRATEGIES – Nature Footage
9-8-2014
Within one week (!):
• Latin bird names
added as categories
• English bird names in
metadata
• Almost half of the
items used in articles
• 1 item used in 54
languages

20. 3. STRATEGIES – Conclusions
9-8-2014
• Uploaduploadupload!
• Notify the community
• Stimulating re-use not always feasible
• Something is better than nothing
• Short-term success is more likely with
stimulating re-use.

21. (The future of) VIDEO ON WIKIPEDIA
“[Open video on Wikipedia] augurs a vision of
teaching, learning, and creative and political
discourse —one that reflects the full cycle of
human communication as it is transmitted
today.” – Peter Kaufmann
9-8-2014

22. Questions?
Thank you!
jdvos@beeldengeluid.nl
mbrinkerink@beeldengeluid.nl
9-8-2014