De markt herkent de potentie van eBay onvoldoende en dat maakt het aandeel in ogen van Morningstar ondergewaardeerd. eBay's rol bij online kopen en verkopen wordt steeds belangrijker, niet alleen met zijn verkoopplatformen maar ook met de betaaldiensten van PayPal.

1. Aandeel van de Week
eBay - EBAY

2. Key Investment Considerations
At our $63 fair value estimate, we find shares
undervalued. We believe eBay possesses more potential
sources of cash flow than most consumer names.
Bron: Morningstar 27/11/2013

3. Key Investment Considerations
EBay's ability to facilitate commerce online and offline
has been underappreciated. Recent worries about
marketplaces trends and PayPal margin pressures are
overdone.
Bron: Morningstar 27/11/2013

4. Key Investment Considerations
Our model is consistent with management's 2015 revenue
goal of $9.5 billion to $10.5 billion for PayPal, but below
the target of $10.5 billion to $11.5 billion for
Marketplaces. Mobile commerce and international
expansion offer upside to current marketplaces estimates.
Bron: Morningstar 27/11/2013

5. eBay – EBAY
Equity Stewardship
Examplary
Sector
Retail - Apparel & Specialty
Bron: Morningstar 27/11/2013

6. eBay – EBAY
Morningstar Rating
QQQQ
Moat
Wide
Fair Value
USD 63.00
Moat Trend
Positive
Bron: Morningstar 27/11/2013