This is a PRIMER of the upcoming Event, Christmas In November, explaining details and rationale why we're holding this event that's happening this November 24, 25, 2012.

1. Primer
Why you need to be in this event

2. What is Christmas
in November?
It is an annual Thanksgiving-Pre-
Christmas Family Gathering event
that will be held for the first this year
and every last Saturday of November
every year.
It is organized by SEC-Registered
California Garden Square Community
Support Group, Inc., a non-profit
group, that provides CGS residents
(unit owners and tenants) welfare
assistance and focusing on improving
their well-being during their stay
inside the community cluster of more
than 17,000 residents.
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3. What is Christmas
in November?
Our goal in holding this event are:
 Strengthen family bonds and
friendships thru various inclusive
activities that happens during the
day.
 Encourage the spirit of volunteerism
thru dynamic community activism
that will strengthen value formation.
 Reinforce the message of Christmas
thru music, fun activities, and thru
our unique Filipino customs and
traditions.
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4. Why should I take
part in it?
If you are one who hold the same values we
do then we welcome you because every
unit-owner, every tenant is not just an
investor but a basic family unit, whether
they live with peers, relatives, are single
parents, widowed/er, or even living
alone.
Each one has a contribution to share. Each
one has a purpose in life and this event
will highlight each person’s successes
who has made it his/her job to give
something back to their family or to the
society.
We give thanks to our Creator who made
our year memorable, no matter what
circumstances we have right now. We
always have something to be thankful for
every day.
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5. How can I take part
in it?
Our sponsorship has five main parts:
 Presentor
 Major
 Minor
 Friends of the organization
 Special Sponsor
It is important that you understand that you are not
giving money to this event, rather, you are investing
in it.
You are partners.
You don’t spend money to make this happen. You share
in the vision that we have when we start Christmas in
November this coming November 24.
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6. What is in it for me?
The Community Support Group cannot
operate without funding and aside
from making this event a reality you
will also help cover expenses of our
daily operations.
The following are examples of middle,
high, and excellent value propositions
that will give your brand, your
investment, the value it deserves.
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7. Excellent Returns for
Brand Equity
Exclusive to a Presentor. The company can “brand” the
Christmas tree. It is the HIGHLIGHT of the event where
sponsor’s banner is not displayed on the trimmings but on the
sides of the building by the Christmas Tree. Displayed for the
whole month of 45 Days starting November 24.
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8. Excellent
Returns
for Brand
Equity
(TOP PHOTO)
Inclusive to
Presentor,
Sponsor your very
own contest or
sponsor the one we
have and make it
memorable while
your audience is
engaged.
(BOTTOM)
Inclusive to
Presentor, Sponsor
the band that will
play or fill the
paraders with your
merchandise and put
a smile on their faces.
Do you want to
sponsor any of these?
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It’s yours for

9. High Value
Returns for Brand
Equity
We offer the following High Value Returns to you
when you sponsor Christmas in November 2012.

10. HIGH
VALUE
RETURNS
(TOP PHOTO)
Inclusive to
Presentor,
Bring out your army
of salesmen/women
who can engage
customers and
provide discounts
and deals they can
only get from this
event.
(BOTTOM)
Inclusive to
Presentor,
We’re on Facebook
and Wordpress and
we can publish all
your deals so we can
share them your
EXCLUSIVE deals to
residents. 10

11. HIGH VALUE
RETURNS
Bannering is an age old tradition that provides
results in terms of getting more people aware that
your brand is relevant and

12. HIGH VALUE
RETURNS
Inclusive to Presentor. Engage people with your products and let them
experience how it can add more value to their daily life. We’re giving you the
stage to let people know what you have!
Do you want to get this separately? It’s open for PhP10,000.00. Segment duration
should be for 30 minutes only.
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13. STANDARD
VALUE RETURNS
FOR BRAND
EQUITY
This is what we offer those who will be coming in
as sponsor to this event as Minor Sponsors

14. STANDARD
VALUE
RETURNS
We’ll announce your
name or the brand of
your name that guests
can sense thru their
eyes and ears!
Inclusive to
PRESENTOR!
Brand
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15. Mailboxes, etc!
Inclusive to Presentor. We publish newsletters every
month and sponsors can take advantage of these by
having their brands printed across these newsletter we
publish every month.
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16. To The Presentor and
Major Sponsors
We’re adding these values to your disposal.
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17. Adding Value to
reach your ROI
 Trivia Game – to further enhance the
experience and greater opportunities to
close sales, our hosts and/or contestants
can give trivia contests and emphasize
your promos. Example: “How much is
the exclusive prize Brand XYZ is giving
away to California Garden Residents?”
 Sales Kiosk – Upon scheduling, your
brand can be allowed to put up a kiosk in
lobbies of each clusters. Offer your
promos and get more mileage this way.
 Christmas Story – Children of Integrated
Montessori Center will perform the
Christmas Story and your brands will be
paraded after the story with children
holding your brand’s logo after the mini-
play while the VO thank the sponsors.
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18. Adding Value to
reach your ROI
 Match the Deal – To highlight the
promo, a contest wherein contestants
will match the logo to the offer will
win a special prize.
 Kiddie Games – Your brands will
appear in the area where kids will
play their Christmas Games.
 Flyering to Motorists – We’ll create a
flyer outlining all the promos you
offer so residents with cars can bring
it home and study it more. Provide all
your information and you can just
close a deal.
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19. Sample Poster Layout
PRESENTOR
logo
Major Major Major Major Major
A B C D E
Minor Minor Minor Minor Minor
A B C D E
Minor Minor Minor Minor Minor
F G H I J
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20. Some important
information about us
Informal information outlining the profile of our
neighborhood in California Garden Square.

21. Rough but Realistic
View of Residents’
Profile
Location: Mandaluyong City
Population: (Approximately and
conservatively) 17,000 residents
Age Profile:
0 – 9 = 500,3%
10 – 17 = 1,100, 6%
18 – 24 = 2,600, 15%
25 – 32 = 5,000, 29%
33 – 40 = 4,800, 28%
41 – 49 = 2,000,12%
50 and above = 1,000, 6%
Social Status
Students 3,000, 17.65%
Working Class 11,200, 65.88%
Executives 2,200, 12.94%
Entrepreneurs 550, 3.24%
Jobless, Retired 50, 0.29%
Individual Income
0 - 10,000 = 100, 0.59%
10k - 25k = 8,000, 47.06%
26k - 30k = 4,000, 23.53%
31k - 40k = 2,000, 11.76%
41k - 50k = 1,500, 8.82%
51k - 65k = 1,100, 6.47%
65k and above = 300, 1.76%
Those who rent vs own:
70% : 30%
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22. Fact Sheet
Quick Summary and Details of The Event

23. About the Event
Event Name: Christmas In November
Event Date: November 23 – 25, 2012
Organizer: CGS Community Support Group wih CGS Community
Association, Incorporated and First Oceanic Property Management
Event Chairman: Mrs. Edy Reyes
Program Chair: Mr. Kristoffer Atienza
What is the Event About? Pre-Christmas/Thanksgiving Family Gathering
Target: 17,000+ Residents of California Garden Square with their guests and
performers, staff, and their guests
Contact Information:
Mr. Kristoffer Atienza (0920) 959-5747 / krisatienza@gmail.com
Mrs. Edy Reyes (0915) 127 5967
Mr. Luis Panganiban: (0917) 814-2384
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24. Questions?
Queries?
Donations?
If you have questions,
please do not hesitate
to give us a call and
we’ll gladly answer
your query
immediately. Thanks.
For payments:
Write check to: CGS
Community Support
Group, Inc.
For BDO, Direct
Deposit it to:
Checking Account #
690 800 1472
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25. Thank you for
your time.
California Garden Square
Community Support Group, Incorporated
SEC Reg. No. CN200719463