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How to choose a mlm network marketing company
1. How to Choose a MLM Network Marketing Company
Network Marketing or MLM (multi level marketing) is the fastest growing method of doing business in the
world; it boasts a Billion Dollar turnover & is operated worldwide. It has lots of high-profile fans including
Donald Trump & the late great Jim Rohn. There are lots of companies using MLM to distribute their
products & services, so if you are thinking of joining a MLM company, how do you choose the best one for
you?
MLM Passion?
For starters maybe you should look at an industry that is in a field that you are passionate about, or at least
interested in. For instance health & wellbeing, cosmetics or saving money. You are more likely to succeed in
promoting products or services that you have an interest in, as it should be easy for you to get enthusiastic
about your work. Just think about it, if you are male are you really going to succeed at selling cosmetics? or
if you are a female do you think you would be good at promoting body building supplements? The best way
for you to choose the type of MLM Network Marketing Company to join is to try the products & services for
yourself. Find a company that supplies a product or service that you like then look into becoming a
distributor or agent for that company.
Do you have a sales Background?
Are you a salesperson? are you already familiar with working on commission only? If you answered yes to
any of those questions then you will more than likely fit straight into Network Marketing, however success is
certainly not guaranteed. Many salespeople who join MLM companies fail simply because they try to "sell"
the companies products or services, the problem with this method is that people do not like being sold to.
People generally have a great mistrust for salespeople, particularly door to door salespeople. In MLM
promotion is done through word of mouth so sales people have to change their "pitch" to more of an advisory
role & get away from sales methods. Explaining the benefits of the companies products or services is better
than trying to sell them, there is subtle difference & if you can master this then you will do well. As for non
sales people although the concept of commission only work may be difficult at first they don't have the
problem of being seen by customers as a salesperson which is a definite advantage.
Cold or Warm Market?
If you do not have a sales background then you may be unfamiliar with the concept of "cold" & "warm"
markets. A cold market is when you approach potential customers who are completely unknown to you. You
may meet them in the street, on the phone or on their doorstep. These people have no idea who you are or
what you want from them. A "warm" market is a potential customer who is known to you, or has been
introduced to you by a mutual friend or acquaintance. Obviously when trying to promote the product &
services of the MLM company, it is much easier to do this with a warm market. The best way to build a
warm market is to ask for referrals from an already satisfied customer. If you are not from a sales background
then trying to work with a cold market will be extremely difficult, leave this to the ex door to door sales
people. Who knows maybe you can recruit some of these salespeople into your "team".
2. Type of MLM Promotion
It is important that you look at how different MLM Network Marketing companies promote their products &
services as you will be using these methods to attract customers. Does the company use brochures, websites,
door to door sales? Will you be comfortable using these methods? After all if you are not comfortable with
any of the company's marketing methods then how will you attract customers? A popular way of promoting
products of MLM companies is brochure delivery, whereby you will be allocated a defined area where you
are required to go out & put brochures through people’s letter boxes. A few days later you will knock on
doors asking for the return of your brochure hoping that the householder has filled out an order form for
some products. If you have any orders, you will then order these from your head office & deliver them to
your customer & take payment from them. This method works well for some companies but requires a lot of
legwork from the distributor or agent. In order to make lots of money using this method then the best way is
to build up a large team of distributors or agents delivering large quantities of brochures on a regular basis.
Other MLM companies may offer services and not physical products so distributors or agents will be
required to make appointments with potential customers to sign them up for the services. Promotion here will
be by word of mouth, door to door contact or website. Given that the vast majority of people who join MLM
companies are not salespeople then word of mouth & website promotion will be the main methods of
attracting customers. Indeed most MLM companies will encourage new distributors or agents to only
approach people that they know ie relatives, friends, neighbors or work colleagues. This form of marketing is
much easier, particularly for people with no previous sales experience.
MLM Company Choice Summary
To sum up I will list some of the things to look out for when choosing a MLM Network Marketing company
to work with;
• Choose a company that has products or services in a field that interests, or better still, excites you.
• Start using the products or services yourself first so you can give first hand accounts of their benefits.
• Do some research into the company's history, check out their directors or owners.
• Study the companies compensation plan ie how you will be paid.
• Find out how you will be expected to promote the companies products or services, make sure you are
comfortable with these promotion methods.
3. • Find out who your up-line will be, are these people you can see yourself working with? ( If you don't
know what an up-line is, ask the person who introduced you to the company).
• Check out consumer magazines; are there any reviews of the companies products & services?
The above list is not exhaustive but it should give you a very good idea about how to choose which MLM
company will be right for you. For more help go to http://mlmuk.net