#milk4kids

1. Building Local Awareness
Madaline Eblen, Maria Brown, Alex Jensen, Jessica Yrkoski, Rani Taborek-Potter
#milk4kids

2. What is #Milk4Kids?
● Hashtag created to drive awareness for the
organization Milk Life
(http://milklife.com/give)
● Milk is the most needed, but least donated
item
● Milk Life’s goal is to build awareness

3. How Does This Campaign Compare to Last
Year?
● Not much improvement
● A little more than 100% of all local donations
for 2014

4. What We Did
● Created individual posts with #milk4kids
● Retweeted post with #milk4kids
● Tweeted @milk4kids
● Solicited at participating Bakers

5. Results
● Spike in engagement
for the hashtag that
day
● Brought in $1,701
donations during one
day event

6. http://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=40319

7. NodeXL Results
● Top Vertices
o JeremeyHL, Milk4Kids, unomaha, Bakersgrocery
● Top Hashtags
o Milk4Kids, Omaha, Midtown, Nebraska

8. Results
● Built Twitter presence
● $1,701 in donations

9. What Can Be Improved?
● Preparation/Planning
● Brand Connection
○ Milk4Kids & Milk Life
● Build Momentum Prior to Event
● Milk Truck & Donation at Register
● Better social media engagement and
presence

10. Proposed Future Campaign Strategy
Awareness Campaign:
● Create better connection between Milk4Kids & Milk Life
o Twitter account name: @MilkLife (or similar)
o Hashtags: #milk4kids, #milklife
● Write targeted posts & schedule consistently
● Target community connections
○ Ex. Tagging food banks, reporters, etc.
● Share reasoning behind system for milk drive

11. Proposed Future Campaign Strategy
Awareness Campaign:
● Draft Letters to Community Partners
● Hold Events with Community Partners
● Create Donation Card to Send
● Create Facebook page & Instagram Account

12. Desired Results of Futrue Campaign
● Increased Awareness
○ Increase Facebook, Twitter & Instagram followers
○ Local news Coverage
○ Community Advocates
● Sustainable Milk Donations
● Engagement
○ Increased impressions
● Potential Long-term Partnerships