Twitter, LinkedIn, Google+ for associations at #Tech12

1. Sound Bytes to
Leverage Social Media
Tools
Leikny Johnson
Claire Berlin
#Tech12 SB1
Maddie Grant

2. Agenda
1. Leikny Johnson – ASCE and LinkedIn
2. Claire Berlin – NSA and Twitter
3. Maddie Grant – Google+, in theory
1. GROUP DISCUSSION – how to choose which tools to use?

3. Social Media at ASCE
Leikny Johnson

4. Current social media
channels at ASCE

5. How to choose the
right platform
• Who is your audience?
– Where do they already interact?
• What kind of content can you use?
• How much time can you commit?
• Have stakeholders in your organization already claimed
social sites on your behalf?

6. Who is your audience?
• Students? Professionals?
• Technical?
• Age group?
• Are there already conversations on a particular platform?
• ASCE’s primary audience is its membership: technical
professionals, and LinkedIn has proven to be extremely
popular

7. What does your
content look like?
• All social media tries to spur conversation, but what you
bringing to the mix?
• Pictures? Video? Links to interesting articles?
• Remember to balance informational content with
promotions

8. How ASCE developed a
LinkedIn presence
• Merged with an existing group that had potential (and a
member-moderator)
• Kept the portal restricted to relevant information and jobs
(not promotional)
• Seed discussions, but not from staff—find members to
start discussions
• Largely a ―hands-off‖ approach

9. ASCE LinkedIn in
numbers
• 80,000 members (35,000 in December 2011)
• 500-800 new members each week
• Conversations can go on for months, with hundreds of
comments
• Dozens of new conversations each week

10. How ASCE handles
LinkedIn
• Access is limited to people with relevant profiles
• Non-ASCE promotional posts are removed as soon as
possible
• No staff posting beyond the Social Media Team
• Linked from the website, emails, etc.
• Staff will only step-in to conversations if policies are
violated

11. Accountants and Social Media?
Case Study + Tips & Tricks
Claire Berlin
National Society of
Accountants

12. NSA Social Media
Twitter: https://twitter.com/nsatax
Facebook: https://www.facebook.com/nsacct
LinkedIn: National Society of Accountants

13. About @NSAtax

14. NSA Twitter Content & Usage
• NSA press releases
• Industry news and releases
• Recruitment offers
• Giveaways
• Lead generation
• Customer Service
• Blogs: internal and external SMEs

15. Tools: Using Lists to Manage Followers
https://support.twitter.com/articles/76460-how-to-use-twitter-lists

16. Tools: Buffer
• Set time zone and schedule
• Install browser extension

17. Tools: HootSuite
• Setup campaign/keyword specific streams
• Clunkier UI for scheduling posts
• Hootlet browser extension for curation
• Understand free vs. paid features

18. Tools: IFTTT
• Create if – then tasks using My Recipes
• RSS Updates Post to Twitter

19. What’s Next?
• Full integration of social media into
marketing strategy
• Increase original content sharing
• Track more members who are using social
media
• Pull in Twitter followers

20. Thank You!
Claire Berlin
Twitter: @claireberlin
cberlin@nsacct.org

21. Best Tips To Maximize
Google+
Maddie Grant, CAE

22. WHY SHOULD YOU
BE ON GOOGLE+?

23. WHY SHOULD YOU
BE ON GOOGLE+?
―Websites using Google+ experience significant uplift
in organic traffic.‖
- Kevin Gibbons, Managing Director, Blue Glass
content marketing agency

24. WHY SHOULD YOU
BE ON GOOGLE+?
―Websites using Google+ experience significant uplift
in organic traffic.‖
- Kevin Gibbons, Managing Director, Blue Glass
content marketing agency
SOURCE: How Much SEO Juice do you Get From Google+?
http://www.slideshare.net/kevgibbo/how-much-seo-juice-do-you-get-from-google

25. (HANDOUT)
Hubspot: How To Use Google+ for Business

26. (HANDOUT)
Slide deck by Gideon Rosenblatt

27. ROSENBLATT ON
NETWORKS
1. Web = information network connected by links. [GOOGLE]
2. Community = social network connected by
relationships.[FACEBOOK]
3. But then came TWITTER…. connecting us to people we don’t
know, around topics we’re interested in.
4. So now we’re ―information networkers‖, using social networks to
connect information networks.

28. Google’s Mission
Statement:
―To organize the world’s information and make
it universally accessible and useful‖.

29. Google’s Mission
Statement:
―To organize the world’s information and make
it universally accessible and useful‖.

30. Google + is NOT trying to compete with Facebook
to be another social network;
Google wants to map people to their interests.
Google already knows what our interests are…

31. But Google wants to know how we share those interests with others.
Google wants to know who CURATES content
– not just creates it or consumes it.

32. The most important
thing to get started:
• Circles = who you follow.
• Follow people/orgs with relevant interests.
• Many will follow (circle) you back.

33. Find Shared Interests
http://googleplussearch.chromefans.org/

34. Browse G+ Directories
http://findpeopleonplus.com/twitter2plus/

35. Follow relevant people

36. Follow Influencers
http://www.circlecount.com/

37. Measure the effects of your content
http://www.allmyplus.com/

38. Measure the reach of your content

39. Use Google+ help

40. Google+ is not about
It’s about

41. THANK YOU
• Maddie Grant, CAE
• Twitter: @maddiegrant
• maddie@socialfish.org
• www.sociafish.org

42. GROUP
DISCUSSION

43. Social Media Flow Chart

44. Social Media Flow Chart